Derryck Strachan

Don't break your bank and get experience and support, not book information read out loud by a non copywriter.

Understanding your reader is good, second guessing what they want, however, is counter productive.

Taking you through how to craft your persona and understand your audience to be a better copywriter

Introduction to a four part exploration of the need for copywriting persona to be a great copywriter

Learning about copywriting makes you a better salesman, a better manager and a better writer no matter what background.

Talking to your client about the target audience shows you are professional and that you care about your work. So focus on your audience!

Concrete list of tools to help you with your hash tag fueled campaign ranging from conference topics to content contribution.

Your business is outgrowing you, you have a lot of time and online content simply doesn't matter? Then don't hire a copywriter. If it's not... well. Do.

SEO is an amazing way to get all that lovely traffic going, but there are things it can't do. That's where content comes into play.

The first part of some very useful tips on how to quickly and easily create content in five bullet points on your header, lists and keywords.