Nick Cobb
Total live articles: 51
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I'm Nick, and I'm a freelancer copywriter...
I specialise in writing direct response sales copy and website content for a wide range of online businesses, and I've also ghostwritten a whole host of e-books for sale online.
I've just turned 30 years old, so I'm currently grappling with the existential implications of my inevitable mortality (kidding), as well as the creeping realisation that I MAY NOT become a professional footballer!
To numb the pain, I set up my own copywriting business in the summer of 2010, launching www.redhotsalesletters.com in the process, a site dedicated to providing direct response sales copy for businesses and online marketers. A second website; www.myfreelancecopywriter.com, provides a wider range of services, such as SEO copywriting, website copywriting, eBook writing, articles, blog content, email content, brochures and proofreading.
Prior to starting up my own company, I passed my time in the publishing industry, where I worked as deputy editor on three successful magazines, my favourite being Global, a travel magazine which sadly died of credit crunch fever.
I live with my amazingly beautiful girlfriend, Rachel, a fully qualified nutritionist, who takes great pleasure in forcing tasteless delights such as kale, broccoli, spinach and green tea down my poor throat. Thank you darling. Sometimes I just want a Krispy Kreme you know ;)
When I’m not writing or crying into a plate of mung beans, you can find me at the gym perennially chasing fitness on a treadmill, recovering on the couch watching (far too much) TV, or decorating our beautiful new town house.
Oh, and hiding in the garage secretly scoffing doughnuts...
I hope you enjoy my articles.
Recent Activity
The correct choice of words can be the difference between your business pulling in thousands of pounds from a sales letter, or millions! So if you want to generate as many orders as possible from your next sales letter, then it's absolutely imperative that you understand what trigger words are, and how to use them. Here are my top 10...
If you're selling a product online and you want to make a lot of sales, then you need a great sales letter. Powerful, persuasive and cunningly manipulative sales copy is the biggest weapon that any online marketer can have, because it can turn any product into an absolute goldmine! Here are some handy tips...
Fear... It's probably one of the most effective emotional hot buttons used by copywriters to inject their sales letters with an extra layer of persuasion and compel prospects to take action immediately. Here's how to use it to your advantage...
When it comes to setting up an online business, keyword research is absolutely crucial. If you get it wrong, you could end up wasting months of your time, and a huge amount of money, simply by targeting a keyword that no one's typing in. So here a few useful tips on how to do it right...
If you don't have an online presence, you're missing out on a huge proportion of your target market. Let me give you a few reasons why it's time for your business to join the 21st century…
In the next few minutes, I'm going to reveal 5 astonishingly simple tips that every website copywriter needs to know in order to create compelling copy. These are the techniques that will transform your website copy or sales letter from ‘mediocre' to ‘scintillating.' So let's check them out, shall we?
If you're involved in email marketing, you probably know how difficult it can be to get prospects to read all of the messages you send them. And if you can't get prospects to open your emails, you'll never be able to make any money! So here are three useful tips for you to bear in mind when you come to write your next promotional email...
As a direct response copywriter, one of the most important things on my to-do list before I begin working on a sales letter is to perform market research. Here's how to do it...
We've all come across various guarantees before... But why are they so important, and most importantly, why do you need one on your own sales letter?
When it comes to crafting persuasive sales letters online, it's crucial that you focus on establishing an instant rapport with potential customers. And one of the best ways to do this is by creating a powerful and compelling back-story - one that will immediately resonate with readers. Here's how to do it...
