Erin Ryan is a freelance writer for Hot Watches, the discount designer watch retailer.
This summer has seen some of the most interesting developments in the watch industry with designer watches leading the change in the watch fashion world. Designers watch labels like Dolce & Gabbana and DKNY launching summer ranges that wowed the public and have seen watch sales sore and now with other labels like Miss Sixty joining these well established brand names the choice on the high street this season has been even greater for the general public.
Women’s designer watches have really changed the consumer’s perception of watches this summer, with the likes of the Italian fashion legends Dolce & Gabbana launching their summer season styles in conjunction with Italy’s largest watch manufacture Binda Co to much acclaim.
Watches like the Turtle and the Prime Time have captured the essence of the Dolce & Gabbana wearer and have changed the way that the women look at designer watches. Women’s designer watches now double up as pieces of jewellery as well as timepieces.
Other companies have followed suit with the likes of Fossil launching a new range of DKNY watches which have all the wow factor you would expect from a product baring the DKNY name. With a strong presence of Swarovski crystal in the DKNY range this summer Fossil ltd have created watches that women will want and aspire to the likes of the NY3746 and the NY3950 DKNY’s womens designer watches have pushed the DKNY label further into the consumer mind and have made women want these watches.
This season’s new watches have come with high profile advertising campaigns both on the Television and in press. The use of the media gas pushed the designer brands into the public realm even more and has validated the designer brands importance in the watch industry.
Dolce & Gabbana open this season with sexually charged Television campaign which pushed the profile of D&G watches and particularly the Prime Time which has been difficult for retailer to keep on the shelf. Other companies like Police brought in the high profile figure of Antonio Bandarass and Breil have used high profile rock star JK and Eva.
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