3 Things You Need To Know About Mineral Makeup

Posted: Apr 19, 2010 |Comments: 0 |

An indisputable trend is occurring among consumers today: we want to bring more natural products into our lives. This movement includes not only food (thanks to Jamie Oliver's Food Revolution and the documentary Food, Inc.) but also cosmetics. More women are seeking out natural mineral makeup for several reasons. Not only are the products good for the environment, but they are great for the skin, feel good to the touch and look amazing.

Natural mineral cosmetics consist of finely-ground minerals from the earth. Women started using them in the 1970's and the products have steadily risen in popularity. Mineral makeup is non-comedogenic and ideal for sensitive skin. Celebrities like Julia Roberts, Sandra Bullock and Madonna wear natural mineral makeup.

The mineral cosmetics market is very competitive. Unfortunately, that means the quality of products varies and companies make false claims, especially online. To get you past the hype, we are sharing three important things you need to know about purchasing, using and selecting mineral makeup.

Ingredients matter

A true mineral makeup product contains no alcohol, perfume, dye or fillers. It's important to watch for specific ingredients that some products, such as mineral makeup foundation, contain which are known to cause problems. One of the major culprits is Bismuth Oxychloride. Bismuth Oxychloride is a skin irritant that causes rashes, itching and cystic acne. If you have sensitive skin or rosacea, avoid mineral makeup that contains this ingredient. If you want to know about other specific ingredients, the U.S. Food and Drug Administration (FDA) publishes a list of color additives permitted for use in cosmetics here on its website.

Not all mineral makeup companies are created equal

As with all cosmetics, there is a difference in quality among the many companies who create and sell mineral makeup. To ensure you're buying a superior product from a reputable source, look for a website with buyer testimonials, company awards and guarantees. What is the return policy? What are your options in case you're not satisfied? Some companies, for example, won't accept returns once a product has been used.

Sun is fun with mineral makeup

Mineral makeup is perfect for active women in spring and summer because of its smudge-proof, water-resistant features. An ingredient, the titanium dioxide mineral that is commonly found in mineral cosmetics, effectively shields the skin against UVA and UVB Rays. For people who hate applying sunscreen, protecting the face, eye area and body has never been easier. The CDC estimates that the sun's UV rays can damage your skin in as little as 15 minutes of exposure; it's crucial your face and body are always protected. It's time to throw out the oily, pore-clogging sunscreen and turn to a lightweight, non-irritating, instant sun protection that won't cause acne – mineral makeup.

There is a lot more to learn about the many benefits that mineral makeup provides. Take advantage of the movement towards incorporating a few natural products into your life. It's an easy way to aid the environment and give your image a healthy boost. After all, looking good shouldn't be complicated!

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