A press release is a news release or press release is a written or recorded communication directed at members of the news media for the purpose of announcing something claimed as having news value. Typically, it is mailed or faxed to assignment editors at newspapers, magazines, radio stations, television stations, and/or television networks. Commercial newswire services are also used to distribute news releases. Sometimes news releases are sent for the purpose of announcing news conferences.
1. Make your press release newsworthy and not just advertising for your business. The media wants you to pay for the advertising they offer.
2. Send your press release to the media that relates to it only. Blanket press releases to all media is a waste of everyones time.
3. Press releases should never be more than one page long.
4. Put your header, contact information and release date at the top of your press release.
5. When writing your press release use short sentences and double space your lines.
6. Your header and first few sentences should grab the readers attention.
7. Use the body of the press release to talk about your business, and products or services you have. One way to do that is to tell a story about your business.
8. Proofread your press release several times. This is important. You do not want a press release going out with spelling or grammar errors.
9. Do you have a website? Write a press release about the new products or services you're offering on your web site.
10. Create a press release about the results of an online survey or poll you have completed.
11. Submit a press release about a trade show or seminar you're hosting or attending.
12. Write a press release about a no cost class you are teaching that would be of interest to the public.
13. Create a press release about your opening of a new web site, or any awards your web site has one.
14. Write a press release about a free internet newsletter you're publishing.
15. Create a press release about online products or services you're giving away.
16. Submit a press release about a business association or club you're starting.
17. Write a press release about a famous person that's endorsing your business.
18. Create a press release about a partnership you are creating with another business.
19. Submit a press release about a new book or e-book you wrote.
20. Write a press release about major sponsorships you're doing online.
You can see there are many different ways to use press releases to announce what is going on in your business. Can you think of any others? Thanks to the internet it has become easier to create and announce press releases online.
Jeff Schuman invites you to visit his http://www.sites-plus.com> small business resources website for everything you need to start and run your own small business.http://www.sites-plus.com> http://www.sites-plus.com
- Related Videos
- Related Articles
- Ask / Related Q&A
- How To Write A Press Release?
- How to Write a Press Release?
- How To Write A Press Release For Your Small Business
- SEO Tips- How to Write a Press Release for Optimal Web Marketing
- How to Write a Press Release in a Few Simple Steps
- How to Write a Press Release and Publish it Successfully
- How to Write a Press Release: Punchy Headlines
- How To Write A Press Release In 7 Easy Steps
Digital Signage: Dynamic Versus Static Messaging
By: David Little | 16/12/2009Digital signs offer the dual advantages of keeping messages fresh and making them visually appealing thanks to their dynamic nature.
Get Greater Impact with A Print Flyer
By: charen smith | 16/12/2009Flyer printing when done right can very well take your marketing efforts to newer heights that you haven’t experienced before.
Creativity Is The Core Part of Folder
By: jeff Risk | 16/12/2009Folders are no doubt one of the most compelling printing products worldwide. They are very cheap and also very effective the world over. Besides they can definitely provide you more than enough benefits for your long term business identity development. Online folder printing company is providing the best folder printing service to its valued customers not only in the UK but also worldwide.
Xowii Review- Should You Even Join This?
By: Jeff Mitchell | 16/12/2009http://www.whoisjeffmitchell.com/mlmreview/xowii-review Read this Xowii review to get the reals diggs one of the newest powerhouses in the MLM Industry.
LATE NIGHT SHIFT IN TELEVISION VIEWERSHIP
By: Christy Belden | 16/12/2009With every major milestone in television history, change has come with both positive and negative effects. Ratings have often fluctuated until viewing audiences have adjusted their routines to accommodate the appearance of one program or the removal of another, the adjustment of a time slot, or the selection of a new program that suits changes in their tastes or lifestyles.
Increase Link Popularity, Score Big In Google Page 1 Results
By: Fred Roberson | 16/12/2009Increase Link Popularity, Score Big In Google Top 10 Results E-commerce is a cut throat business. You should arm yourself with the correct understanding and the tools to make your site a cut above the rest. Each day, more sites are mounting to optimize their rankings in sites and if you lose your guard, you may just get trampled on and get left in the abyss crammed with so many failed e-commerce sites. Search Engine Optimization ...
Basic Guidelines to Design Custom Printed Stickers
By: Robert Scott | 16/12/2009Custom printed stickers are becoming increasingly popular as the quality of these stickers produced is highly top notch. These stickers present a professional look to any business firm & they can have their personal logo or greeting printed on these stickers.
Great Postcard Marketing Messages For The Holidays
By: Andrew | 16/12/2009Are you looking for ideas for postcard marketing messages? During the holidays there are a lot of great postcard printing designs you can use to effectively market yourself for the season.
Here is One Easy Way To Make Money On The Internet
By: Jeff Schuman | 16/07/2007 | Business OpportunitiesIt is getting so easy to make money online that the hardest part is figuring out where to start. Here is one easy way to make money on the internet that anyone can do. Even You! So what could I be talking about. Here are a few possibilities!
6 Things To Consider Before You Buy A Text Link
By: Jeff Schuman | 05/07/2007 | SEMText link advertising has helped many websites get traffic including from search engines. It can have some pitfalls though if you do it wrong. Here are 6 things to think about before you buy a text link ad.
How To Earn Money Selling Audio Books Online
By: Jeff Schuman | 20/06/2007 | Affiliate ProgramsDo you like to read? Do you know anyone who likes to read? That can be a very large market and open up a way to earn money you may not have thought about. Here is an exciting way to earn money selling audio books online.
The Great How To Get Customers Dilemma
By: Jeff Schuman | 19/06/2007 | AdvertisingWhen you own a business of any kind you quickly learn that getting new customers is the number thing you have to focus on. In this article we are going to talk about how to get new customers for an Internet based business.
5 Ways To Make Traffic Exchanges Work For You
By: Jeff Schuman | 18/06/2007 | Online PromotionRegardless of how you earn your traffic credits the key to making traffic exchanges work is the web pages you advertise. Here is the most effective way to do it today.
Make Money Scams-3 You Should Probably Avoid
By: Jeff Schuman | 09/06/2007 | Home BusinessThere are many make money scams that are not really scams and there are products and opportunities that will scam you without making any money. Let's look at 3 that could be make money scams for you.
Forum Marketing-5 Reasons You Should Do It
By: Jeff Schuman | 04/06/2007 | MarketingForum marketing is a way to learn how to improve your business as well as to get traffic to your websites and blogs. It is easy to do and it does not cost anything. Here are 5 benefits of forum marketing.
Easy Free Ways To Make Money
By: Jeff Schuman | 08/12/2006 | Non-FictionI have found one of the best ways to make money that is free is to write and submit articles. In each article I include a bio box that is a classified ad about myself and my website. As you get better at doing this you will find it is easy to do and you can do it for free!