 |
Advertising and Color
Author: Karen Saunders  | Posted: 02-07-2007 | Comments: 0 | Views: 12 | Rating: (50)  (?) 
What’s the quickest way to create mood without saying a word? Color! Before they read your marketing piece, they see it – and their feeling about your business begins. So it’s a good idea to take some time to find out what colors mean – and how they can help sell for you. When you learn the psychology of colors you will be able to add a whole new layer to your marketing materials. Here’s how using certain colors will help you attract a specific target market and evoke the desired response:
-The color scheme you choose for your flyer or business cards can help or hurt the overall tone of the piece. For instance, if you own a gift shop, you would want to work with a lot of yellows, including coral, orange, amber and gold. Why? Because yellow symbolizes joy. It exudes energy and happiness, and is associated with being welcoming and homey.
-Red, which includes mauve, magenta, crimson, and scarlet, is the color of power, romance, and vitality. It’s an eye catcher, and makes us sit up and take notice. That’s why it’s so often used in the financial arena when the numbers are going in the wrong direction. Red can also have a physical effect, even raising blood pressure! Use red in your ad when you want people to take action.
-If, on the other hand, you need a very friendly, non-threatening campaign, green is your color. Green and its shades, including lime, leaf green, sea green, emerald, teal and sage, symbolize life and nature. It’s good for us, and your reader will receive that impression about what you are selling as well. In contrast to red, in the business world, green symbolizes growth and prosperity.
-When you need a more serious, classic look that conveys law and order, dependability, and trustworthiness, go for the blue and purple palette. This includes sky blue, ultramarine, violet, purple and azure. These colors work great in certain markets, specifically for older, more mature audiences. It’s common in financial institutions, hospitals, and the legal and medical professions.
So what kind of business do you have? Do you sell a product or a service? Think about your target market, and try to determine what emotion will appeal to them the most. Now try to match that with one of the above color palettes when you are designing your ad. With the right colors, your marketing piece is sure to be read.
Rate this Article:
Current: 0 / 5 stars - 0 vote(s).
Article Source: http://www.articlesbase.com/advertising-articles/advertising-and-color-174166.html
About the Author:Karen Saunders is the owner of MacGraphics Services, a unique design firm for today’s entrepreneur. Whether you outsource your promotional pieces or are a do-it-yourselfer, Karen takes the mystery out of marketing. Learn the Top 5 Mistakes that can cost you money by signing up for her FREE e-course, available for a limited time. To take advantage of this e-course and find out how easy it can be to attract more clients, go to http://macgraphics.net/freeecourse.php
|
Submitting articles has become one of the most popular means of generating quality backlinks and targeted traffic to your website. Join us today - It's Free! |
|
Related Articles
Color Psychology – How the Psychology of Colors Can Explode Your Income!
By: Michael Lee | 26/04/2008 | NLP Hypnosis
It’s fascinating how color psychology can influence anyone’s actions and behavior. In this article, you’ll discover some amazing ways to persuade people and skyrocket your profits using the power of color psychology.
Color Psychology - Choosing the Right Color to Help your Moods
By: Sacha Tarkovsky | 29/10/2006 | Home Improvement
The color you paint your rooms will have an influence on the mood of you and anyone who uses the room.
This is color psychology coming into play. Color is the first thing we register when we are assessing anything this includes everything from the clothes we wear to the colors we paint our room.
Here you will find some basics on color psychology and points to consider when choosing colors for various rooms in your home.
Graphic Design Schools - Everything You Need To Know
By: John Morris | 13/02/2006 | Education
A successful future in the new media industry (and specifically, graphic design) depends on choosing the right school. As a graduate student in this field myself, I will be able to provide you with the absolute best advice one can get in regards to this t
The Role of Typography
By: anton ardjanggi | 22/02/2007 | Graphic Design
Some designers, especially the beginners don’t have the sense of harmony (yet) which is one of the graphic design principles.
Convey Environment Concerns Through Cartoon Logo
By: Jacob Martin | 16/06/2007 | Online Business
Today environment has become a major concern for mankind. The message has to be spread to involve one and all to help preserve it, for our present and future generations, without taxing anybody, in a light, amusing and humorous manner. The cartoon logos can play an active role in communicating this message.
Storefront Signage Services- the First Impression
By: Ted Turner | 13/09/2007 | Advertising
The storefront is the most visible part of a retail or business house for the customers or the commuters.
What Can Go Wrong When you Do your Own Graphic Design?
By: Wildfire Marketing Group | 18/10/2007 | Art
Simply having access to a particular piece of software and going through the motions does not make one a professional graphic designer, nor does it make the finished work graphic design, any more than running on the same track with Olympic athletes makes you an Olympic athlete.
Don’t Forget your Margins When Binding!
By: Christopher James Noble | 14/01/2008 | Graphic Design
Most Graphic Designers have learned early on that you need to take into consideration the finishing processes (folding, trimming, binding and finishing etc) before you progress too far with a design job.
Got a Question? Ask.
Ask the community a question about this article:
Frequently Asked Questions
What are the best free computer programs for ...
By: BILL1016 | 20-07-2008
What are the best free computer programs for removing/protecting computers from virus infections, spam, adware.
A system to recod recod speech directly on my ...
By: sswamiher | 19-07-2008
a system to recod recod speech directly on my computer
What do i need to upgrade my computer, I have 448 ...
By: leshottest2003 | 18-07-2008
what do i need to upgrade my computer, I have 448 mhz 128 of ram what ever that means
Who gives laptops to educators?
By: lateach | 18-07-2008
Does anyone know of a cooperation or individual(s) that will freely give or sell laptops to educators at a greatly reduced cost? I'm a FL,USA urban teacher looking for a gift or bargain.
I would like to create woksheets and activities from home. I would also use the computer in the classroom. I bought, great bargain, a device that will allow me to use a television to project web lessons and activities. the laptop will help with this activity.
How to refill Canon 40 innk cartridge
By: Kymmer | 18-07-2008
how to refill Canon 40 innk cartridge
How do i use a western digital external hard drive ...
By: Betty | 17-07-2008
How do i use a western digital external hard drive usb2.0 80 gb for my pc ?
Q&A Powered by: 
Latest Advertising Articles
Long Web Forms Online: A Marketing Lesson from Owner Builder Construction Loans
By: Chris Esposito | 23/07/2008
Owner builder construction loans are marketed online using an extremely long, detailed information request form, often consisting of 35 to 50 individual fields. Compare this to the standard short web form with fields just for a client's name and email. Why would you ever want to make the switch to a long web form to sell your product? Let owner builders show you the way.
Business Social Media - Domain Name Guide
By: Barry Hurd | 22/07/2008
On the web, your name can (and is) your reality. However naming yourself online isn't that simple. Choosing a domain name for a business web presence is one of the most critical items in your promotional venture.
Two Tips for Starting an Online Business
By: Will Smith | 19/07/2008
It only takes two little tips to get your online business started. If you use them, you will have a head start when compared to most people.
Creative Ways to Attract More Visitors to Your Trade Show Booth
By: Amy Nutt | 19/07/2008
When you own a business, it can be a great idea to set up a trade show booth at a convention as a way to showcase and sell your products. Trade show booths allow you to be able to gain new customers and make individuals aware of your business and what it has to offer.
What Are the Types of Banner Stands Currently Available?
By: Amy Nutt | 18/07/2008
When you've been to a trade show, have you seen booths that had no type of display available? These types of booths sometimes consist of tables underneath some kind of shelter, but they don't have anything pointing out who they are.
Writing Advertisements that Work
By: Deep Arora | 16/07/2008
Whether you advertise via the medium of radio, print or on television, the most crucial element of your marketing strategy is the way in which you promote your business.
3 Cool Tools for Todays Online Business Opportunity Success
By: Donald Pope | 14/07/2008
If you start an online business of your own you have several things going for you in todays business world. One of those is using the Internet to help you be more successful. Lets talk about a few cool tools that are available to you that can help ensure your online business opportunity success.
Barack Obama is a Maverick Thinker
By: Ted Hebert | 14/07/2008
Barack Obama's campaign has been immensely successful at going against the grain. The lessons of his highly successful campaign should be applied to your business every single day.
More from Karen Saunders
Read This Before you Hire a Graphic Designer
By: Karen Saunders | 08/12/2007 | Marketing
When you own your own business, there’s never a dull moment. That’s why I wrote ‘Turn Eye Appeal Into Buy Appeal’. It’s the do-it-yourself graphic design handbook that makes marketing your business as easy as 1-2-3. There are some projects, though, where it pays to hire a graphic designer. When it’s time to hire a graphic designer, these 5 essential tips can save you a lot of time and money:
5 Quick Tips for Marketing Masterpieces
By: Karen Saunders | 01/12/2007 | Advertising
Own a small business? Then you know what it’s like to be in a crunch. You’ve got phone calls to answer, reports to analyze, bills to pay… it seems like the last thing you have time for is spending weeks masterminding a gigantic marketing campaign. Relax! Here are five simple, but essential tricks of the designer’s trade that you can use right now, with little cost and big results.
Design a Book Cover That Flies Off the Shelf!
By: Karen Saunders | 01/12/2007 | Advertising
A book cover is like your bait. You have four ways to get consumers to bite, which are the front cover, back cover, spine, and inside flaps, if your book is not a paperback. E-books are changing the face of book sales a bit, which makes it even more important to have a powerful book cover. If it looks good in the thumbnail on a web page, it will look great enlarged.
Turn Page Turners Into Buyers With Great Page Layouts
By: Karen Saunders | 17/08/2007 | Advertising
A book with type that is too small, or has narrow spaces between the lines is hard to read. And hard to read is hard to sell. You want page layout secrets from the typesetters of best-selling books? Read on.
One-sheet Says it All
By: Karen Saunders | 25/07/2007 | Advertising
They’re the workhorses of any marketing program. They hit the streets for you, and they’ve got muscle. Everything you want someone to know about your expertise and services – all in one place. So if you don’t have one… you’ve got to get one!
How to Make your First Impression Last Part 2
By: Karen Saunders | 25/07/2007 | Advertising
A business card, while small in size, is your big weapon. Here are 7 topnotch tips to keep your card out of the wastebasket and into the rolodex!
How to Make your First Impression Last Part 1
By: Karen Saunders | 02/07/2007 | Advertising
A business card, while small in size, is your big weapon. Here are 7 topnotch tips to keep your card out of the wastebasket and into the rolodex!
5 Fantastic Ways to Add Fun to your Flyers – Part 2
By: Karen Saunders | 22/06/2007 | Printing
What fits on one sheet and costs pennies to make? You see them all the time. Flyers are hugely effective, because you can make so many and distribute them all over the marketplace without having to spend a fortune. But just so your flyers don’t get lost in the shuffle, I’m going to show you some techniques that professional designers use to make flyers “fly”.
|
|
Advertising 
