Advertising Photography – Lenses for Food Photography

Food is one of the most common subject in advertising photography. It can be a fast food joint that wants to display its delicious burgers and rolls, or it can be a restaurant that claims best quality in food and ambiance. And since there are many clients who want their food as the subject of their commercials, therefore almost every budding photographer who want to make a career in advertising photography, focuses on food photography in a big way.

One of the worst and rampant misconceptions about food photography is that there are particular lenses that are best suited for food photography. Many young photographer have raised queries stating that they want to know which is the best lens to shoot food, especially with respect to food photography. The answer is simple – there is no best lens for shooting food. It all depends on the message that has to get communicated and therefore it is dependent on focus and how is the image desired to be shot.

Professional photographers who are dedicated to advertising photography, especially the experts in the industry, do not claim that there is a particular lens that is best for capturing food. They may have their personal favourites, but that is because they are comfortable with a particular lens and have shot some of their best images using these lenses. With rigorous practice, you too may have your personal favourites with lenses, over time. But that still maintains - there is no best lens for taking shots of food.

Advertising photographyright now, know your lenses well. Try shooting with different lenses and train yourself with as many as you can. Remember, before contemplating on what lenses would go best with the images you want to take, you must first decide the focus and the purpose of the image. What is it that you want to communicate and more importantly, what do you want your audience to see first, when they see the image. Ones you know this, you would know the best lens to be used as well.