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I was sitting down for Sunday breakfast the other day and as with my usual routine I like to skim through various sections just to see what is going on in the world. While doing so I came across a well put together advertisement for a product, which I really have no use for, but the ad was so compelling I had to take a look at it.
What separated this ad from others that were on the same page was the fact that it was written more like a story or press release then an advertisement.
Now I know this is a practice that has been going on for many years, but this particular ad that I saw was very well put together. It kept you focused on the story about the product, what it had to offer and even threw in some helpful statistics to prove why their product was worth spending the money on.
This brings me to my main focus on today`s article and that is, if your business, the products your offer or the services you make available, can warrant a press release style of advertisement, you should definitely do it.
Don`t just sit down and write a hyped up advertisement in a story format, but take the time and construct a well written press release about your business, products or services and use that as your advertisement.
A friend of mine runs a promotional company and he used this similar technique. A staff member of his wrote a wonderful press release on a new service that my friend`s company had to offer. When it was done, it outlined the benefits of the service, painted emotional word pictures for the service to get people emotionally attached to it, used a set of statistics that he obtained by doing some research at this local library, and then wrapped it up as if it were a news story. It was very well done.
This type of advertising works well both in print and online. Now you don`t want to have all of your ads appear this way as that will eventually lead to the useful information in there falling on deaf ears. You want to mix this type of campaign in once and while to make your promotions look fresh and new.
So there you have it. A great advertising technique that you may not have thought of before. Give it a try. It may lead you to even more sales then you expected.
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