Remember Me
forgot your password?

An Excellent Advertising Technique You May Have Overlooked

I was sitting down for Sunday breakfast the other day and as with my usual routine I like to skim through various sections just to see what is going on in the world. While doing so I came across a well put together advertisement for a product, which I really have no use for, but the ad was so compelling I had to take a look at it.

What separated this ad from others that were on the same page was the fact that it was written more like a story or press release then an advertisement.

Now I know this is a practice that has been going on for many years, but this particular ad that I saw was very well put together. It kept you focused on the story about the product, what it had to offer and even threw in some helpful statistics to prove why their product was worth spending the money on.

This brings me to my main focus on today`s article and that is, if your business, the products your offer or the services you make available, can warrant a press release style of advertisement, you should definitely do it.

Don`t just sit down and write a hyped up advertisement in a story format, but take the time and construct a well written press release about your business, products or services and use that as your advertisement.

A friend of mine runs a promotional company and he used this similar technique. A staff member of his wrote a wonderful press release on a new service that my friend`s company had to offer. When it was done, it outlined the benefits of the service, painted emotional word pictures for the service to get people emotionally attached to it, used a set of statistics that he obtained by doing some research at this local library, and then wrapped it up as if it were a news story. It was very well done.

This type of advertising works well both in print and online. Now you don`t want to have all of your ads appear this way as that will eventually lead to the useful information in there falling on deaf ears. You want to mix this type of campaign in once and while to make your promotions look fresh and new.

So there you have it. A great advertising technique that you may not have thought of before. Give it a try. It may lead you to even more sales then you expected.

Michael C. Podlesny

Published By:Indocquent, an online advertising medium where you can promote your business, products or services with no pay per click prices or auction fees.Don't forget to download their FREE social network bookmark tool at Social Network Bookmarking Tool Page.

Rate this Article: 0 / 5 stars - 0 vote(s)
Print Email Re-Publish


Article Source: http://www.articlesbase.com/advertising-articles/an-excellent-advertising-technique-you-may-have-overlooked-361631.html
Add new Comment



Captcha

  • Latest Advertising Articles
  • More from Michael C. Podlesny

Promotional Travel Mugs Can Be Eco-Friendly

By: Kris Ann | 05/07/2009
promotional travel mug comes in so handy that it is a welcome handout for employees and clients. Whether you need your coffee hot or another beverage kept chilled for the ride these are nice to have.

Promotional Cooler Bags-Great For Increasing Sales

By: Kris Ann | 05/07/2009
With a promotional cooler bag you will get marketing and name recognition.Everyone needs one when going fishing and for the beach a cold beverage is so nice.

Promotional Laptop Bags-For Special Clients

By: Kris Ann | 05/07/2009
If you have big money clients then you don't want them to have a chance to forget all the service you can offer them. A promotional laptop bag makes an impressive gift. And will keep you in mind.

Tips On Home Invitation Printing

By: Robert Johnston | 05/07/2009
Doing all your invitation printing at home has a lot of benefits. However, for your invitation printing to be effective you have to learn a few important things.

Increase Your Visibility With Promotional Business Gifts

By: Kris Ann | 04/07/2009
People that have done business with you for a long time need to be shown that you are happy to have their business. It is a tradition for promotional business gifts to go back and forth within the relationship of suppliers and vendors.

Promotional Merchandise Is An Important Part Of Everyday Advertising

By: Kris Ann | 04/07/2009
Promotional merchandise is all over the place right now. You will observe it walking down the beach, at school, or at the mall.

Online Video Advertising Set To Become The Favoured “Channel”?

By: byerwills | 04/07/2009
Lately, we have been hearing much about online video and the rise of social media communities, but how could these possibly be a threat to search engines? Yahoo!, MSN, and Google hold the largest share in the online advertising market, but their market share could well be halved if social networks become more popular.

Promoting Pools Installation and Maintenance Services

By: Nikki Sabato | 04/07/2009
Promoting pool installation services require effective marketing strategies. Marketing them can prove to be challenging because of competition and high marketing cost. An effective marketing strategy can be the use of digital or offset printing of small promotional materials.

Using Offline Means to Promote Your Online Business

By: Michael C. Podlesny | 15/04/2008 | Business
The author of this article talks about the importance of advertising your online business with offline techniques.

Cell Phone User Bill of Rights Introduced

By: Michael C. Podlesny | 13/04/2008 | Communication
It did not take long for Minnesota state senator Mary A. Olsen, who was elected in 2006, to introduce new legislation calling for change in the cell phone industry.

Learn to Speak Like Presidential Candidate Barack Obama

By: Michael C. Podlesny | 10/04/2008 | Writing
Public speaking or speaking in front of crowds, regardless of their size, is important to the success of any leader. You need only look at Senator Obama to see how well he has done with his speeches about the topic of hope.

Work Creatively With Radio Stations and Other Advertising Outlets

By: Michael C. Podlesny | 10/04/2008 | Business
If you are even a little bit like me you love music and love listening to the radio while you work. For me, it is a good way to pass the time during the day while sitting at my desk.

Is Your Business Rewarding Customers for Repeat Business?

By: Michael C. Podlesny | 03/04/2008 | Advertising
If you are in business or want to be, the author gives a great example of a marketing technique that you can use to increase repeat business.

Do Your Customers Know Who You Are?

By: Michael C. Podlesny | 21/03/2008 | Advertising
This article talks about how you as a business owner can build up your customer base through brand awareness.

Have You Overlooked This Sales/advertising Technique for Your Online Business?

By: Michael C. Podlesny | 20/03/2008 | Advertising
This covers a good business technique for online companies that are looking for a way to boost sales.

Submit Your Articles Free: Signup


Article Categories




Use of this web site constitutes acceptance of the Terms Of Use and Privacy Policy | User published content is licensed under a Creative Commons License.
Copyright © 2005-2008 Free Articles by ArticlesBase.com, All rights reserved. (0.09, 1)