Build Better Traffic

Build Better Traffic I’D LIKE TO BUILD BETTER TRAFFIC. My favourite traffic builder involves three actors dressed up as policeman. The first “policeman” stands on the street in front of your business directing all the oncoming cars into your parking lot. There the second cop points the cars into the parking spaces. The third cop stands at the front door and blows his whistle to direct people into your store. When your store is fully packed, the three policeman/actors/employees yank off their uniforms and start selling customers. Need any other good ideas? Ok, so maybe my idea of building traffic is slightly stupid, and illegal. But the traffic would be no more qualified than the crowd brought in by most other traffic building schemes. “Yes please, I’m here for the free hotdogs and the pink gorilla on your roof you talked about on the radio. Gosh, now that I’m here and realize you’re a car dealer, I suddenly feel the urge to buy a car!” To run an ad under the pretence that “it’s a good traffic builder” is from the same school of thought that thinks there’s value in “getting your name out there.” If a traffic builder helps you reinforce your market position or communicate your unique selling proposition, it’s much more than a mere traffic builder: it’s a good ad that just happens to generate immediate traffic. Unfortunately, this kind of traffic is never predictable. An ad that creates good traffic one week may generate none the next. You have two options: you can (1) write meaningful ads that will be remembered when a customer is looking for what you’re selling or you can (2) write ads that bring in immediate traffic. If you choose option 2, I know someone who can help you. He owns a car lot up the road from me and works with a pink gorilla. -Martin Martin Van Zyl will teach you to build better traffic step by step! www.martinvanzyl.com