DIRECT MARKETING AND COMMERCIAL PRINTING

It is hard to imagine the huge amount of direct marketing that we encounter in one day. As costumers, we are bombarded with endless amounts of mail, billboard signs, brochures, postcards and the list goes on and on. Commercial printing is one of the best ways to create that professional look to your business and direct marketing is the best way to spread your materials around.

Now, more than ever, your business needs to develop fresh and interesting marketing   ideas. Direct marketing through mail might work better than just spamming costumers’ email boxes. Still, people out there receive a lot of mail and you don’t want to end up in the recycling bin. Indeed, developing a marketing strategy isn’t an easy job. Your direct marketing plan should stick out, pull attention and give a little something extra that will convince your target audience to get up and act.

Many businesses assume that they can write their own campaigns. We all see TV, we all know the commercials by heart - so what can be so hard in writing one? This is a mistake a lot of people make. You remember a campaign because it was written by professionals. Hire a copywriter to write your content. And don’t count on your cousin who did a wonderful job with the baby shower invitations - hire a graphic designer to make your campaign look good.

1. Remember that the inside counts. But in direct marketing the audience will first see the outside and only then go on reading. Make the package look exciting. Put a real stamp on it. It feels more personal. Use color, lively text and remember to keep it short and snappy. If you offer a gift, a discount or any promotional content, make the offer notable and easy to understand. Always keep in mind though that “more is less” as too many free offers might look suspicious and too much color and catchphrases may seem overt the top.

Remember that direct marketing will work best if you supervise the process. Handing out enormous amounts of material will not do the trick. You should target your audience and compile a mailing list in advance. Try and target people that don’t use emails, or that are distrustful to the internet. These are people who are less exposed to new media and are probably much more interested in direct marketing. Maintain your mailing list, test it for responses and get rid of addresses that refuse your mail. Don’t focus on residential only. Market to vendors, corporations, even your PR contacts.

If you need some more information or guidance regarding your company’s direct marketing and commercial printing, or you’re looking for a marketing agency that will provide you a state-of-the-art manufacturing technology, unrevealed data expertise and innovative direct marketing solutions that maximize ROI, you should defiantly visit Wilen Direct online at www.wilengroup.com and get your direct marketing going.