Do Your Customers Know Who You Are?

| Posted: 21-03-2008 | Comments: 0 | Views: 14 | Rating: (50)

(?)

Over the past ten months or so, since the launch of our website, I have written nearly 200 articles on a variety of subjects. Most have been related to business, advertising and marketing which are what we specialize in. On occasion you may have seen me write about my experiences with another product, a service or even certain vacation trips my family and I have taken.

This led me to think about my next article (really the article you are reading now) and its subject matter. I wanted to get across the point about how can customers remember your business. More importantly, how can you make it easier for customers to remember your business?

Back in the late nineties I was a huge fan of the television sitcom, Seinfeld. It was the show ‘about nothing’. In one of the episodes George Costanza was dating a young lady. As the episode progressed the young lady was no longer interested in George. He had a theory to brand his name in her mind with a quick tune as he walked out the door. The tune of the ’by Menin’ commercial, he softly sung out, Co-stanza!, The young lady couldn’t get him out of her mind after that. So his idea worked.

Now this is not to say that you need to go around humming a theme song for your business, but the moral of the story is, you need to build brand awareness to make it easier for your customers to remember you.

A great way of doing this is to create a logo and a slogan for your business. There is more than likely no more well known logo and slogan than Nike’s swoosh and ‘just do it’ campaign. They have spent millions to implant that image in the minds of everybody. Now chances are you don’t have the budget for that, nor do you need that kind of budget when you start out.

First thing you need to do is get your logo and slogan created. Have a brain storming session with your employees, or if you are a sole proprietor, set some time away in the day and write down anything and everything that comes to mind.

Once you have something you feel really represents your business where customers will take notice, it is them time to put it into action. Put your new slogan and logo everywhere. Start with your website. Then put it on your advertisements and promotions, both online and offline. Add it to your letterheads and envelopes, business cards, and of course as a signature on all your emails that you send out (both personal and professional).

Continually doing this will increase your company awareness. It doesn’t happen overnight, so do not be discouraged if things seem slow at first.

Rate this Article:

Current: 0 / 5 stars - 0 vote(s).

Article Tags: Business, Sales, Marketing, Affiliate, Advertising, Amazon

Article Source: http://www.articlesbase.com/advertising-articles/do-your-customers-know-who-you-are-366263.html

Print article

Send to friend

Publish this Article

Author feedback

About the Author:

Published By:Indocquent, an online advertising medium where you can promote your business, products or services without pay-per-click prices or auction fees.Don't forget to download their FREE social network bookmark tool at Social Network Bookmarking Tool Page.

Submitting articles has become one of the most popular means to drive traffic to your website and promote yourself and your business. Join us today - It's Free!

Article Comments

Add new Comment

Is Your Business Rewarding Customers for Repeat Business?
By: Michael C. Podlesny | 03/04/2008 | Advertising
If you are in business or want to be, the author gives a great example of a marketing technique that you can use to increase repeat business.

Work Creatively With Radio Stations and Other Advertising Outlets
By: Michael C. Podlesny | 10/04/2008 | Business
If you are even a little bit like me you love music and love listening to the radio while you work. For me, it is a good way to pass the time during the day while sitting at my desk.

A Business Tip That is Sure to Help You Grow
By: Michael C. Podlesny | 28/03/2008 | Advertising
This article discusses a good business tip that can help you generate more sales.

Have You Overlooked This Sales/advertising Technique for Your Online Business?
By: Michael C. Podlesny | 20/03/2008 | Advertising
This covers a good business technique for online companies that are looking for a way to boost sales.

Is it Really Possible to Make Money in Affiliate Marketing?
By: Michael Nathan | 24/11/2008 | Affiliate Programs
Finally found a real program that actually works

The Demise of Affiliate Marketing Revenue Sharing Programs
By: Kyle Ware | 25/10/2007 | Affiliate Programs
The last few years have witnessed the sad demise of traditional affiliate marketing programs with the rise of Google Adsense. In the traditional website revenue model website owners would search the Internet for sponsors relating to their website topics. Google Adsense changed all that.

Need To Get Noticed? Do Something Crraazy!
By: Meredith Pond | 17/03/2006 | Marketing
Does your business need a boost? Do you feel like you're just not getting the attention you deserve? Or, do you just want people to recognize your name? No matter your reasons for wanting more exposure, doing something wacky in front of other people will

7 Tips To Increase Your Referral Business
By: Ken Harrington | 22/01/2007 | Marketing
Most small business owners start off building their businesses through referrals. Yet not a single one understands and uses the power of this great marketing method.

Got a Question? Ask.

Ask the community a question about this article:

Frequently Asked Questions

Who is Nannette Woods of CH2M HILL? Any photos of ...
By: Maggie | 22-11-2008
Who is Nannette Woods of CH2M HILL? Any photos of her out there?

Agenda refill orders
By: wuzfuzz61 | 22-11-2008
I contacted Agenda Refills at P.O.Box 2013 in Pine Brook, NJ 07058 - they gave me an e-mail address of Agendarefills.com but I can't access them.

How to get a license to run a alf
By: marleneruggiero | 22-11-2008
how to get a license to run a alf

Doubt about starting business
By: Maharaghav24 | 22-11-2008
how to start a browsing centre? how to start a departmental store?

What were the terms of the yedda AOL deal?
By: daniel | 22-11-2008
what were the terms of the yedda AOL deal?

Our company?s B2B database is outdated. We?re on ...
By: Nick | 21-11-2008
Our company?s B2B database is outdated. We?re on the lookout for a solution to update our records. Any recommendations?

Q&A Powered by:

Latest Advertising Articles

The Importance of Article Writing
By: venkateshiyer | 01/12/2008
Today there are many people doing jobs or business from home. On account of the present economic recession phase, unemployment has become a very common phenomenon. Getting jobs is very difficult. So obviously people have to look out for some mode of survival.Working from home or doing business online is becoming more and more popular. Some of them prefer doing online advertising whereas some prefer to do freelance writing.

Frank Islam Investment Group, Business Now - 2002 Complete
By: mark | 01/12/2008
Frank F. Islam is a successful entrepreneur and investor based in metropolitan Washington, DC. He is the Chairman/CEO of FI Investment Group LLC (FIIG), an investment firm he founded in 2007.

Free Background Check Resources and Quality Records Search
By: Auster Wright | 01/12/2008
Tools and resources in free background check search online include free police reports, online news archives, arrest information, and other sites where information about a particular person can be discovered. Free background check is one way to detect whether a person had committed crimes or other offences before.

Reward Your Employees With Promotional Christmas Items
By: Kevin J Smith | 01/12/2008
Any organization is incomplete without its employees. Throughout the year they work tirelessly to meet the deadlines, to achieve targets and to make sure that the organization progresses in every sense of the term. They are the building blocks of the organization or the company. In return all that they expect is love, respect, admiration and recognition for their efforts. The best way in which the company can give them their due is by presenting them with various promotional items during Christmas.

Vehicle Wrap Tutorial in 8 Simple Steps
By: Cliff Romeo | 01/12/2008
Need a tutorial to learn to install vehicle wraps? This article provides 8 simple steps to create a solid vehicle wrap. It breaks down the basic steps involved in applying vehicle wrap graphics.

Time to Fool Your Burglars
By: Parmod Kumar | 30/11/2008
Burglary and theft is very prominent in the whole world. In the FBI’s Uniform Crime Reporting (UCR) Program, property crime includes the offenses of burglary, larceny-theft, and motor vehicle theft. The object of the theft-type offenses is the taking of money or property, but there is no force or threat of force against the victims.

New Marketing Methods Should Only Add to Your Possibilities
By: Katie Marcus | 30/11/2008
What happened as soon as internet marketing started to become more and more prominent? People started wondering if the print market was going to be on the decline. Was this new form of marketing enough to replace the tried and true methods of poster printing, brochures or sending postcards through the mail?

Adsense is the Name of an Advertising Service That is Administered by Google!
By: Suman Sethi | 30/11/2008
Some of the very biggest buzz words on the internet right now are Adsense Blogging and Pinging. Many internet gurus claim these are the essentials for attracting visitors to your site and consequentially making those bucks through AdSense, you can check it out from.

More from Michael C. Podlesny

Using Offline Means to Promote Your Online Business
By: Michael C. Podlesny | 15/04/2008 | Business
The author of this article talks about the importance of advertising your online business with offline techniques.

Cell Phone User Bill of Rights Introduced
By: Michael C. Podlesny | 13/04/2008 | Communication
It did not take long for Minnesota state senator Mary A. Olsen, who was elected in 2006, to introduce new legislation calling for change in the cell phone industry.

Learn to Speak Like Presidential Candidate Barack Obama
By: Michael C. Podlesny | 10/04/2008 | Writing
Public speaking or speaking in front of crowds, regardless of their size, is important to the success of any leader. You need only look at Senator Obama to see how well he has done with his speeches about the topic of hope.

A Business Tip That is Sure to Help You Grow
By: Michael C. Podlesny | 28/03/2008 | Advertising
This article discusses a good business tip that can help you generate more sales.

An Excellent Advertising Technique You May Have Overlooked
By: Michael C. Podlesny | 17/03/2008 | Advertising
This article covers an excellent technique used in advertising that many businesses overlook.

Article Categories

Need Help?

Sign up for our email newsletter

Receive updates, enter your email below

Use of this web site constitutes acceptance of the Terms Of Use and Privacy Policy | User published content is licensed under a Creative Commons License.
Copyright © 2005-2008 Free Articles by ArticlesBase.com, All rights reserved. (1.14, 16)

Do Your Customers Know Who You Are?

Article Comments

Related Articles

Got a Question? Ask.

Latest Advertising Articles

More from Michael C. Podlesny

Need Help?

Site Links

Webmasters

Business Info

Sign up for our email newsletter