Even though submitting your own content first hand is a practical way of getting some immediate results, it will not work in the long term. Ideally, you will set up a system where fans and visitors are voluntarily submitting content that they find on your site. If a story is on your site, you will want to have a friend submit it on your behalf. Remember that anonymity is difficult to keep on maintain on most social bookmarking sites, and it is better to be a participant as a social bookmarker with relevant links than actively promoting your own. The idea is to create a positive presence within the community of your target market; the chances of interactivity are much higher, and you won't be breaking any community guidelines as a result.
Buying votes has become a popular way for many 'successes' of content on social bookmarking sites, but will not necessarily help you grow authentically. A large part of successful networking is the organic growth involved; this means you need to put time and effort into community-building, and the success of your site will largely depend on the quality content you create and the frequency of visitors.
It is essential to avoid spamming in any way or form at all costs; spamming will break community guidelines and possibly have your website delisted from the network-for life. You'll want to participate positively and build a reputation so that you do not become vulnerable to spamming as often as possible.
Be generous about linking. You can do this by including links in articles, linking out to sources, and even including links within a blog. AS you develop fresh content, make sure to send a quick e-mail to the article owners that you link to; this can create an instant new fan or prospective customer, and will help with building business relations overall.
After a significant amount of time and effort, you can become a top user on a variety of sites. Gaining this status in different communities will provide additional exposure, and thus increase the likelihood of others linking to you. If you can submit quality content on a regular basis, it will help you build a reputation that's hard to break!
Stimulating traffic by using social bookmarking leverage is a very effective way to grow your online business. The key benefits of using social media in this way are to:
Become linked on as many social bookmarking sites as possible
Create a pool of new subscribers
Obtain backlinks from authority sites-these will naturally drive traffic with little direct marketing effort
Comparable return on investment from e-mail marketing and direct SEO
Keep in mind that there are five main sites to focus on when you first start out: Digg, StumbleUpon, Netscape, Reddit, and Del.icio.us. Furl and Yahoo MyWeb are two others that offer some benefits, but you will need to take some time to review their potential.
Apart from the active work of submitting each piece of content, it's important to pay attention to the type of content that you are developing on the website.
Quality is even more important today as search engines are only indexing relevant and appropriate content that is balanced in keywords. The days of excessive keywords and even SEO-based content are declining, and search engines are becoming much smarter at recognizing and identifying information that is relevant to a site, subject, or topic. As a result, it's important to create content that is both informative and search engine friendly.
By providing useful content on a regular basis, you are building site popularity, encouraging new visitors, and giving search engines a chance to index your site on the top ranks.
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