Drama Sells. Use it in your Posters

The best custom posters are those that use drama to grab attention. The use of drama or conflict heightens audience interest. Conflict as a subject in poster printing touches a sensitive cord inside every individual for the simple reason that everybody has gone through it at least once in their life. So what better way to catch attention than to bring out these hidden feelings in poster printing?

Take these conflicts and use them as a subject in your custom posters. Nothing beats the conflict between a husband and wife. Most people can relate to them and would know the exact feeling. Feature a man and a wife arguing about something in your poster then add a catchy phrase. You can use conflict and make it appear humorous like the case of the mailman versus the dog. Or make it profound by featuring the internal conflict going on within a teenager. There are many conflicts that can be used. Just remember that they should somehow strike a sensitive chord with anyone who sees the poster.

To make your poster more interesting, consider these suggestions. First, create a hero. It would be more interesting if you create unlikely heroes in the conflict situation. Kids, animals or underdogs would be good hero materials. People with flaws and weaknesses winning over someone strong and favored will create the underdog appeal that most people fall in love with.

If there is a hero, the villain is not far behind. Create bad guys, bad creatures, bad weather, bad relatives, and unfortunate situations – anything that would make our hero stand out. It does not always have to be bad, a rebel – a non conformist might do the trick.

In entertainment during the 1960s and early 1970s, the rebel took the form of a young person on a journey in search of a better way of life. Sometimes the journey ended in success but sometimes it ended in failure or even tragedy. These rebels are your antagonists in a conformist society. Though the conformists and rebels were opposites and appeared to be enemies, they actually were partners and needed each other. In other words, how could one have rebellion without a society of conformists against which to rebel?

It's always nice to have a resolution to the conflict, you know, like a happy ending in the movies. But it's not necessary. Because dramatic conflict is essentially a way to engage viewers in your ad.

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