Chuck, a 38 year old freelance writer from Charleston, South Carolina, has been specializing on automotive-related articles and news. He has a degree in Automotive Technology.
It sure looks like the Taurus will once again rise at Ford. This was after Ford CEO Mulally expressed his fascination for the Taurus. As a matter of fact, he even rented one just to check how well it drives. Mulally said that he was a fan of the Taurus 20 years ago when he studied the production system of the car which was then a part of the project he was doing for Boeing. But he said, "I haven’t had time to do the deep dive on why we stopped investing in Taurus, but I'd like to…the Ford Five Hundred should have been the new Taurus."
A day after Mulally made such statement, Ford Division’s new Marketing Chief, Barry Engle was already complaining about the Fusion claiming that it’s a name that is unpopular to at least 30% of buyers in the mid-size car segment. Engle further stated why not rename the Fusion and turn it into a Taurus, "I don’t know why we invest hundreds of millions of dollars in a name over 20 years and then walk away from it.”
Ford’s “ghosts of the past”
Ford has discontinued and remodeled several car models yet many of Ford’s own executives can’t seem to shake off the “ghosts of the past”. CEO Mulally finds it funny, saying that he was still looking for his Lincoln Zephyr to drive. He has forgotten that they have dropped the Zephyr in favor of the MKZ for this year’s model. Ford analyst Chief George Pipas has also referred to the Zephyr in the recent sale’s call but corrected himself.
Ford Taurus Facts
The Ford Taurus was a mid-size front wheel drive car and was manufactured by Ford Motor Company in North America. It was introduced in December 1986 as a replacement for the Fairmont-based rear-wheel drive LTD model. During its launch, the Taurus design became a milestone for both Ford and the whole American automotive industry. An approximately 7.5 million units of Taurus were sold.
The peak years for the Ford Taurus were between 1992 and 1996 where it was best-selling car in the US. It eventually lost its best-seller status with the arrival of Toyota Camry in 1997. The production for the Taurus ended on October 27, 2006 but fortunately, Ford Taurus parts are continuously being manufactured.
Ford has replaced the Taurus with three cars namely: the Ford Five Hundred which is a large crossover SUV version, the Ford Freestyle in replacement of the Taurus wagon, and the Ford Fusion which is a midsize car that is much closer in size to the Taurus. Ford is hoping that the three cars which they introduce in place of the Taurus will be able to cover the market that it has left.
- Related Articles
- Related Q&A
- Ford Taurus to Rise Again?
- 2008 Ford Taurus, Mercury Sable Receive Highest Safety Ratings
- Ford Releases World's 1st Drivable Plug-in Fuel Cell Car in Vancouver
- Ford’s New Concept Vehicle for 2007
- Ford Hopes Edge Will Wipe Sales Doldrums
- Ford Slashes '07 Production
- Ford Beats Chevy as 2006 Best-selling Brand
- Ford Revolutionizes Model Plans to Cope




Chiropractor Bend OR | Living With And Preventing Injuries
By: Mike McCoy | 30/11/2009http://www.healthsourceofbend.com And Don Halcrow Present Chiropractor Bend OR And Back Pain Help Bend OR. Today's Topic: "Living With And Preventing Injuries ". Go To: http://www.healthsourceofbend.com
The Easier Way To Print Envelopes
By: Andrew | 30/11/2009It seems hard to create a custom print envelope right? Since we are all used to using “flat paper” in our printers, envelope printing seems like a difficult affair since there is that unusual fold and dimension to consider.
Chiropractor Normal IL | Sports Injuries: Neck And Back Pain
By: Mike McCoy | 30/11/2009http://www.HealthSourceOfNormal.com And Jeffrey Stout Present Chiropractor Normal IL And Back Pain Help Normal IL. Today's Topic: "Sports Injuries: Neck And Back Pain". www.HealthSourceOfNormal.com
BEST WAY TO MAKE MONEY ONLINE PAYPAL PROOF ! JOIN FREE !!!!
By: AnthonyY ballmoney | 30/11/2009http://learnfromthegreatestaffiliate.ws/
The Power that Postcards Bring
By: charen smith | 30/11/2009Print postcards can deliver tremendous results for your company.
No one likes the dark
By: Martin Van Zyl | 30/11/2009Martin van Zyl is a professional marketer and home business owner. To learn about Martin and how he can help you, visit – http://www.martinvanzyl.com
Versatility Is Another Name Of Presentation Folder
By: jeff Risk | 30/11/2009Presentation folders are such unique and versatile printing products that could immediately boost your business identity all over the place. Therefore one should make full use of custom presentation folder so as to improve his or her business productivity in an efficient manner.
Chiropractor Portland, ME | Tips To Help Prevent Back Pain And Injury
By: Mike McCoy | 30/11/2009http://www.healthsourceofportlandwest.com And Christopher Walsh Present Chiropractor Portland, ME, Back Pain Help Portland, ME With The Topic: "Tips To Help Prevent Back Pain And Injury". www.healthsourceofportlandwest.com
Ford Taurus to Rise Again?
By: Chuck Smith | 09/01/2007 | AdvertisingFord CEO Mulally is showing some interest on the Taurus but has not yet made any statement to confirm that Taurus will be considered for production. Meanwhile, Ford’s Division new Marketing Chief Barry Engle is complaining about the unpopularity of the Fusion name and suggests that it be renamed to Taurus.
What Would Ford's Future be Like?
By: Chuck Smith | 05/01/2007 | AutomotiveWould the gloom of Black Monday stay with Ford? Or the bleak future would disappear at once? Only time can tell however; Ford is doing all it can to boost its standing.
Toyota Likely to Beat Ford in U.s
By: Chuck Smith | 04/01/2007 | AutomotiveExperts expect that Toyota would gain enough to take over Ford as the second largest automaker in the United States. Edmunds.com tracked auto sales data divulged a stunning drop in Ford sales.
2008 Super Duty: Boundless Truck Passion Lingers
By: Chuck Smith | 03/01/2007 | AutomotiveFord's bread and butter F-Series trucks keep the automaker's standing in the automotive world. To maximize its potentials, the automaker is not letting go of the boundless truck passion in its brand new Super Duty.
First Mosler Mt900s Goes to George Lucas
By: Chuck Smith | 02/01/2007 | AutomotiveLittle did we all know that George Lucas is a car fan and he has been the very first in the whole planet to actually drive home the newest Mosler MT900S. And he would be driving it in black, just like his creation’s, Darth Vader, costume.
2007 Petersen Lifetime Achievement Award Goes to Ford Family
By: Chuck Smith | 28/12/2006 | AutomotiveFor the very first time, Petersen Lifetime Achievement Award will be given to an entire family. This time around, it is intended for the Ford family, a renowned surname in the automotive world for ages now.
Ford Begins Super Duty Production at Kentucky Plant
By: Chuck Smith | 22/12/2006 | AutomotiveFord has finally started its production for new Super Duty at Kentucky plant. Ford F-550 is anticipated to secure the automaker's untouched reign in truck production.
Spanglish for Ford Edge Ad
By: Chuck Smith | 20/12/2006 | AutomotiveThe Ford Motor Company has hired Zubi Advertising to make an advertisement for the company’s sport utility vehicle, Ford Edge. Zubi has been the brains behind the advertisement that would last some thirty seconds and has been entitled “Temptation”.