Generation X,Y,Z to G How and Why?
So tell me, when did we move from the baby boomers generation X, to Y, to Z and now G? When everyone was branding the various generations X, then Y then Z, I was wondering what tag we were going to come up with next. Alpha, beta..? I guess it was the same crazy person that tagged generation X after the baby boomers. I keep looking for some logic but there clearly is none. Generation G after Z?
Let's take a quick history lesson to understand the various branded generations.
The Baby Boomers were between 1946 and 1964. Those brash and confident bunch that pushed their values and political views on anybody that would listen. A whole bunch of them became very successful and rich benefiting from all the post war demand for anything and everything.
And yes, they are still around, lots of them are our managers, bosses or our politicians. We can definitely brand them as a bunch of know-it-alls and who love doing, pushing and competing. We keep thinking that they will retire at 65 but no way, as long as they have their health we will not stop them.
From 1965 to 1979 we got Generation X. Oh man, what a laid back bunch. Straight from Woodstock. They made love freely, studied harder than their parents and when it came to relationships commitment was not high on their agenda. Low and behold we got generation Y from 1980 to around 1997/8. These were our risk takers and our computer bof's. They loved the internet and their communication skills evolved around it.
OK, so now we have our current rug-rats born from 1998 to-date, Generation Z. Wow, do they live in the age where information flows at an all time high. These rug-rats play a major influence in the buying economy as they are the driving force behind all parent decisions.
With this generation I am not sure what happened to childhood, but they certainly stepped right over it. Now that brings us to Generation G. Unlike the other generations, G is not characterized by age but spans across all the generations from Baby Boomers to Z. Generation G covers any age, where you as an individual have come to the realization that the most important aspect of any business is its generosity to society as a whole. What caused this shift?
1. The recent economic melt down caused a lot of people to realize how greedy and disgusting society has become.
2. We started to look for and want more from the corporate world than bonus payouts. We want corporates to care about us and our fellow citizens.
3. As individuals we have started being less selfish and caring more for others. We are a far more generous society than before.
4. We have also grown very aware of our planet and our environment and the damage we do each and every day. We try harder to be kinder to the environment and we are changing our bad habits.
So there you have it, G for Generous. Go to my web site and download some free ebooks. And, yes, let me know what you think about the various generations.
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