OK, it is time out for the weak kneed, passive approaches to getting your website noticed. It’s time to employ a deeper thought process to making the sell. Just using a banner graphic to tell potential customers where your product is, is no longer good enough to outpace competitors. Everyone is doing that. If the field is saturated with advertisers using the same strategy, the eventual result is consumer disinterest.
How long has it been since you have seen impressive results from the advertising tactics that you have been employing? Really, how long has it been? How much money have you shelled out only to find out that it’s just not coming back?
I know it has been a long time and there is no need to be embarrassed. You are not alone.
Marketers across the board are finding it increasingly difficult to press their ad information deep enough into the psyche of the consumer to create the desire to buy.
Professional marketers are scrambling to symposiums and conferences searching for a way to overcome the apathy that continues to grow in cyberspace shoppers. However, many marketers are fighting the symptom and not the root cause of this apathy.
Lack of interest in a product is often not the result of the product being poorly designed or undesirable. It is a result of the web surfer not wanting to learn about why the product is so great. That’s a big difference!
Stick with me and think about this. You may have a great product. However, to describe it, its functions, its features, its comparison to other products, and the problem that the product solves may require lots of text. After you write it, you are lured into thinking that your great explanation of the product will make the sell. Don’t be fooled. Over 95 percent of the time that will not make the sell.
Listen! You see a great explanation. Web surfers see a whole lot of stuff they will have to read. This works great if the user was looking for your product in the first place. They were already interested prior to arriving on your website. However, the person that is browsing or comes across your website due to a small interest in one of your banner ads has no such commitment to delving that deep. The result is that more than half of the people that end up on your website stay less than the necessary time it would take for them to catch the full impact of your sales pitch. Don’t believe me? Check your website visitor stats and see how many visitors come to your website and stay less than 10 seconds. See them? Those are the people that you never had a chance of selling to, even though your unique visitor numbers look impressive.
On your website, what would you estimate is the percentage of visits that result in an actual sell? Is it less than 80 percent? Less than 50 percent? Less than 5 percent? Dismal numbers reflect a lack of interest in your text, not necessarily lack of interest in your product.
Raise each web surfer’s interest in your text and your text will then do its job of raising the web surfer’s interest in purchasing your product.
A new method of advertising online addresses the common lacks of interest web surfers have for reading lots of text about products and services. TypoBounty dot com allows advertisers to employ the text of their website into a game that web surfers flock to and want to read every word that is written about the product or service. Through TypoBounty dot com Web surfers read advertiser websites with the intensity and attention of a scavenger hunt.
It is a game to the Internet surfer but can mean very big bucks for the advertiser as the description of their product or service, its functions, its features, its comparison to other products and services, and the problem that the product solves is read in its entirety. Essentially giving the text on the website a 100 percent chance of reaching the audience and bridging the gap between a web surfer’s mental disconnect with your product or service information. Again, make them want to read what you have to say about your product. Even the perfect product will fail if no one reads about it and understands it.
My suggestion is, get your product and or service website involved in this new style of marketing and advertising by advertising on sites like TypoBounty dot com. It costs a fraction of what regular pay per click advertising costs and it provides an advertiser with so much more in features, response, ROI, brand recognition and consumer feedback.
Open the mind of your website visitors and they will open their wallets freely.
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Frequently Asked Questions
Advertising rates
By: frankie | 07-07-2008
I volunteer for a campground and I produce a 8.5 x 5.5 (28 page booklet). It includes advertising. My question is...do I charge more for the back page and the inside back page? If so, by what percentage and is it FIRST COME FIRST SERVE?
Does anyone know a good way to advertise a ...
By: mehdisalam | 07-07-2008
Does anyone know a good way to advertise a function room for hire in london uk
Website help
By: million558 | 07-07-2008
i made my own advice site and i wanted to know if there was any way to get the word out on the net without having to pay for an advertisement? if you wanna check it out its: www.freewebs.com/web-advisers
Phorm illegal interception also copyright of websites visited.
By: illegal | 03-07-2008
You have a child with their own computer, this child is not the ISP account holder a webwise page pops up this child spots the name webwise and associates this with the BBC program he uses at school so clicks to allow. This child has just been allowed to alter the T&C of the ISP account while under the age of being allowed to give informed consent, The ISP now is profiling a minor without parental consent, changed the customers T&C without his verifiaction. Would this fall into invaision of privacy since the person consenting was mislead by false advertising yes Phorm selected an alreadyb known and trusted name by children used by the BBC. 1. Would this be breaking the law? 2. Why does the account holder have to verify wioth password to login or even talk to the ISP about anything but a child can change the T&C without any way to verify it is the account holder? 3. Interception of the browser is illegal so how can Phorm suceed without breaking the law? 4.Websites you visit all have copyright you can visit but are not supposed to copy, proccess for material gain this phorm will do who wil pay the website owners for breaching their copyright? 5. Why will phorm not follow the robots.txt for its own instead of googles? 6. With such as google I can delete cookies and any tracking they are doing is stopped, with phorm it is on my connection so can never turn it off 100% have tot ake the word of one person who has no reputation since he has been hijaking browsers illegally for years would you trust this knowing that?
A tide of public awareness?
By: www.mywebusage.com | 02-07-2008
you seem to be confident that these changes are only taking place on a corporate side. I fear that this assumption could be a little shortsighted. How do you propose that advertisers can counteract the rise in public awareness of advertising technologies which were previously operated "under the covers". After all how many people are prepared to stop and talk to marketing or PR enquiries on the high street? when people are given the option they invariably decide to opt-out.How can the "marketing intelligence industry" tackle this rise in "public awareness"?
Looking for promotion opportunities
By: Sara shalda | 02-07-2008
who needs help promoting their product...........i am a great promoter.....when i show up i get peoples attention and they never forget seeing me
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