"How do I get good people to listen to me?"
When's the last time you asked yourself that?
Part of the reason marketers everywhere have such a tough time getting people to listen to them is because their audiences (i.e., us) don't believe them entirely.
So how can they become an opinion leader?
Problema...
We all know the marketers are "selling" whatever (they're professionals aren't they?) and that they'll say whatever nice words and make whatever promises they have to, to make the sale.
So we, as marketers, are suspect. Yes, including network marketers. Because a normal consumer doesn't know if we say the nice things to sell it and make a few shekels, or because we really love it ourselves.
Here's the good news...
We ALL like to buy stuff, don't we? So ask yourself: What kind of person do YOU most like to buy FROM?
Here's what I do. For anything that matters, I seek out a member of the club, so to speak.
As an avid tennis lover, if I'm thinking about a new tennis racquet, I'd not go to Wal-Mart to buy one. Instead, I have usually gone to a good tennis coach, took a lesson or two, and asked them for a recommendation. I go to the best tennis places and people I can find. Because I love tennis.
And yes, of course I know the person or shop is making something on the sale, I don't care. What matters is that they know and love their tennis.
Say you, as a consumer, know that nutrition matters. You know you need to supplement. And you want whole food based products, no synthetics.
Or you're someone concerned about how your skin looks, and you believe that the ingredients in the skin care products you use make a difference. E.g. no chemicals or no animal products.
So who would YOU rather buy from?
A. The sales rep who sells various nutritionals or skin care products as part of their 'line',
or
B. Someone who cares about nutrition like you do, or about skin care and chemical-free products like you do, and who sells a specific line because THEY love it and use it themselves, too?
This is where network marketers have a very big edge over regular marketers. If you sell it because YOU love it - because of how it helped you - you are like the tennis coach recommending a racquet so an aspiring player. You are an instant 'opinion leader' to tennis players and tennis player wannabes.
The regular marketers are all abuzz about what it takes for a corporate spokesperson to be perceived as an opinion leader, so they'll be listened to when they deliver their product pronouncements.
In a survey by a prestigious PR firm, they asked, "Who is a respected opinion leader?"
Findings:
"68 percent of respondents said: 'A person like yourself or your peer' is the most credible spokesperson about your company."
Isn't that what we just said? A member of the club (or even more passionate than you), or your peer or better? Someone like you or even more so?
Regular marketers have a much bigger hill to climb than network marketers. Many don't use what they market, and they don't market it because the products have changed their lives. They are usually NOT a member of the community of those who care about X.
They just try to sell stuff to people who care about X.
People who care about X, being consumers, don't like buying from people who really don't care about X in their own hearts and lives.
We want to buy X from X lovers.
X lovers are X opinion leaders.
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Frequently Asked Questions
Reasons to Shop through Shop to Earn
By: bwritr | 14-07-2008
What is the advantage of shopping through someone else's Shop to Earn web portal? For example, if someone who shops online anyway did not want to own a website or otherwise invest in Shop to Earn, what would motivate them to shop through my site rather than just shop as they do now?
Nobody can answer this question.
By: JGgotogirl | 11-07-2008
What is the market size in the United States for tactical flashlights? How many are sold each year? How many are sold to police, military, security personnel and other relevant protective services?
Where or how could i become a promoter of NYC in Japan and vise versa?
By: euro777 | 11-07-2008
Hello How would one become a promoter of New York City for Japanese people living in Japan. I live in New York, but my wife is Japanese. I also love Japan and love to travel there but i do live in New York. Working as a promoter would be ideal work for me( better than working in restaurant) Thank you all in advance urmas mollerson
PR or Marketing???What is more ...
By: arllyn | 10-07-2008
PR or Marketing???What is more creative????
Scm review
By: anil kumar | 10-07-2008
can rising petrol price can destroy the supply chain management concept
Phorm illegal interception also copyright of websites visited.
By: illegal | 03-07-2008
You have a child with their own computer, this child is not the ISP account holder a webwise page pops up this child spots the name webwise and associates this with the BBC program he uses at school so clicks to allow. This child has just been allowed to alter the T&C of the ISP account while under the age of being allowed to give informed consent, The ISP now is profiling a minor without parental consent, changed the customers T&C without his verifiaction. Would this fall into invaision of privacy since the person consenting was mislead by false advertising yes Phorm selected an alreadyb known and trusted name by children used by the BBC. 1. Would this be breaking the law? 2. Why does the account holder have to verify wioth password to login or even talk to the ISP about anything but a child can change the T&C without any way to verify it is the account holder? 3. Interception of the browser is illegal so how can Phorm suceed without breaking the law? 4.Websites you visit all have copyright you can visit but are not supposed to copy, proccess for material gain this phorm will do who wil pay the website owners for breaching their copyright? 5. Why will phorm not follow the robots.txt for its own instead of googles? 6. With such as google I can delete cookies and any tracking they are doing is stopped, with phorm it is on my connection so can never turn it off 100% have tot ake the word of one person who has no reputation since he has been hijaking browsers illegally for years would you trust this knowing that?
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