Free Online Articles Directory
20.11.2008 Sign In Register Hello Guest
Email:
Password:
Remember Me 
forgot your password?


How To Create A Profit Pulling Ezine Ad

Author: Kurt Naulaerts Author Ranking Bronze | Posted: 28-08-2006 | Comments: 0 | Views: 122 | Rating:  (50) Article Popularity - Green (?) Got a Question? Ask.
Sign Up Now!

Ezines are an excellent and very powerful way to promote your online business. With the appropriate copywriting you could have super results on your bottom line. Here are some fundamental rules for succeeding in your ad campaigns.

Headline.
It is the most important thing in your ad.
It must grab the reader's attention immediately.
After all, you only have a few seconds.
If there is no catch for the reader, it will be passed over in a second.

What's in it for me?
This is another extremely important factor for ad campaign success.
Do not describe features. Use benefits.
What they will gain for your product or service.
They will not focus on features. Period.

Length.
Longer is not always the better.
People are tired to read endless ads, newsletters etc. Remember, Internet users don't have much time.
Give emphasis on your strong points and don't write the
story of your life.

Free.
FREE is the most powerful word, and arguably not only on the net.
Provide something free, such as an e-book, report, newsletter, etc.
It will make the difference but on the other hand don't overdo it. Don't blast your ad with endless freebies. You want potential customers, not freebie seekers.

Subscribe to the ezine.
You can subscribe to more ezines and take
a look at the ad section. Watch your competition.
See how they work. Have an idea on what the ezine is all about.

Target.
Extremely important! If you sell software
don't expect to have ad response on a dating club ezine.
Target is the key to ezine success.
Not everyone is interested in your offer.

Grammar error check.
Very simple you might say but many people overlook it.
It is so unprofessional to submit an ad with
grammar mistakes. Response to this ad is out of the question.

USING CAPS.
You don't need to yell. This is another way to look unprofessional.
People will consider that you are desperate to sell.
Remember your intention is not to sell but providing benefits.

Use solo and top sponsor ads.
Free is good but there is an amazing response on these kind of ads. Research estimates about 5% to 12% ad response.
You will not find anywhere else that kind of rate.
Even if you are on a shoestring budget, there are so many bargains out there.

Track your ads.
Suppose you have 6 ads running and you have sign ups from one, how would you know which is the golden one? Track those using special codes or even better if you
can afford it, use tracking software.

Follow publisher's guidelines.
Follow the rules. Ezine publishers have specific reasons for using them.

Use a question in your headline.
People are trained from school to answer questions. It's a killer marketing and psychological trigger.

Do NOT use unbelievable claims in your subject line or even on your whole ad.
People have been scammed many times in the past and they won't believe you.

Test all the time.
Do not expect to write the first ad and be the profitable one. You must use many variations of your ad but don't change the whole ad but only some words (psychological triggers).

Rate this Article: Current: 0 / 5 stars - 0 vote(s).

Article Source: http://www.articlesbase.com/advertising-articles/how-to-create-a-profit-pulling-ezine-ad-50160.html

Print this Article Print article   Email to a Friend Send to friend   Publish this Article on your Website Publish this Article   Send Author Feedback Author feedback  
About the Author:
See how Kurt Naulaerts and Harry Morris promote their online business.
Submitting articles has become one of the most popular means to drive traffic to your website and promote yourself and your business. Join us today - It's Free!

Article Comments

Comment on this article Comment on this article
Your Name
Your Email:
Comment Body
Enter Validation Code: Captcha


Related Articles

The importance of Reciprocal Links in Internet Marketing
By: Pradeep | 27/03/2006 | Marketing
Links play a powerful role in driving traffic to website. How to build links and what are reciprocal links all about? This article provides up to date information and tips on HOW TO DRIVE TRAFFIC TO WEBSITE WITH LINKS.

How To Increase Traffic To Your Web Site
By: Kurt Naulaerts | 28/08/2006 | Business Opportunities
If you know how to drive traffic to your web site then you will succeed. Here are 7 tips to get you started.

Three Things All Affiliate Marketers Need To Survive On The Internet
By: Kurt Naulaerts | 31/08/2006 | Business Opportunities
Some techniques have proven themselves so much that they continue to be prominent in the world of affiliate marketing still today. The follow three tips on marketing will help you survive in the world of affiliate marketing online.

Your Real Online Profits Are in your Opt in Email List
By: John Ugoshowa | 10/11/2006 | Marketing
Why it is so important for an online business to have an opt in email list

How To Top The Search Engines The Easy Way!
By: Andy Michaels | 09/07/2007 | Internet
In this series of articles I am going to be talking to you about what is sometimes referred to as an "online science". Now don't panic, as always I aim to keep things as simple as possible. So spend the next few minutes with me and I assure you that...

Writing a Good Article is Simpler Than you May Think
By: Paul Rodgers | 29/01/2008 | Online Promotion
Writing a good press release is simpler than you may think. Article writing software is popular nowadays among internet marketers who write articles to promote their websites. Powerful article writing software churns out thousands of high quality and perfectly unique content.

How to Succeed With Your Own Affiliate Program
By: Kurt Naulaerts | 28/08/2006 | Business Opportunities
Ask any successful marketer about their Top 3 strategies to earn money online and one of them will be: create your own affiliate program. It is important however to know that you are working with real people here.

Finding Your Niche To Get Started In Affiliate Marketing
By: Kurt Naulaerts | 01/09/2006 | Business Opportunities
Getting started in affiliate marketing is really quite easy.But there is work to be done if you are to be successful.

Got a Question? Ask.

Ask the community a question about this article:

Frequently Asked Questions

Website promotion, promote you website, search ...
By: Emmanuel | 27-09-2008
website promotion, promote you website, search, site, ranking, search engine optimization, search engines, search engine,

How can i promot my new website ?
By: John | 18-08-2008
How can i promot my new website without spending money?

I have a web site in hebrew and when searching in ...
By: amitre | 25-09-2007
I have a web site in hebrew and when searching in google for this site, the site's description is in GIBRISH. How should I write the meta tag / encoding so google will show the hebrew fonts?

Q&A Powered by:
Powered by Yedda 

Latest Advertising Articles

You Can Belong to Ibusa Newest Organization, Association of Ibusa Professionals (aiprof)
By: Emeka Esogbue | 20/11/2008
Because Clubs and Associations have become one of the basic means of developing our immediate societies, we have decided to form Association of Ibusa Professionals (AIPROF) with the aims and objectives of developing the town, socially, economically and politically. The membership of AIPROF is freely open to every youth-indigene of the town; however, such interested persons must identify themselves with known profession(s) Join Ibusa Association of Professionals today.

A Superb Episode
By: Kh Atiar Rahman | 19/11/2008
There is no denying the fact that there are some events in the past history of Bangladesh which play a vital role to identify as a nation of separate entity bedded on heroic deeds of Bengali nationalism. It is the magnificence news of the peoples of the entire world that the real heroes of freedom have laid down their lives for the sake of the self-esteem of mother tongue which is exceptional in view of languages of the world

The Many Uses for Greeting Cards
By: Kate | 19/11/2008
Greeting cards aren’t that common around where I live, or if they are I’m sure not getting very many of them in the mail. I’ve seen some companies who have something similar to greeting cards in their office, but if that’s all they’re using their greeting card printing for, then they’re doing themselves a great disservice.

How Barter Can Help Your Business
By: bryler | 19/11/2008
The oldest form of commerce is barter. Trading the goods and services you have for what you need. By implementing barter into your everyday business practice, you gain the ability of generating alternate revenue with enormous business potential. Learning the fundamentals of barter expands your creativity by implementing new ideas to generate profits and reduce cash flow.

5 Reasons for Webinar Marketing
By: David Byrd | 19/11/2008
Marketing is all about getting your message out to as many people in your target market as possible. Here are five reasons webinars are ideal as unique, cost-effective, cost-reducing marketing tools.

Thanking Them for Their Time
By: Robert Johnston | 18/11/2008
Any kind of interaction with any customer deserves a follow up with them no matter what.

What are Traffic Exchanges, and How Can They Benefit Me?
By: Kristi Ambrose | 18/11/2008
There is also 1 month of testing the pro membership for $2 only. Other sites as said above, offer ref systems, so it might be something like free members earn 20%, and then of course upgraded members get more so let's say 30%.

The Role That Vinyl Banners Play in Advertising Your Business
By: Jhoana Cooper | 18/11/2008
Entrepreneurs who are just starting out in business know how important advertising is prior to launching. No matter which industry it is that you are under, your business will not take off the ground without some form of advertising. Even the smallest cafes distribute flyers to passersby in order to have some sort of promotional medium for their business. Fortunately for today’s business owners, the proliferation of the Internet has brought about a cheap and easy way for them to reach their ni

More from Kurt Naulaerts

Featuring Some Of The Great Guitar Blues Players
By: Kurt Naulaerts | 13/04/2008 | Music
In the history of guitar blues there have been some great players and fortunately many of those great players are still with us today. Whether you prefer smooth guitar blues or whether you like to have it smash you in the face there have been players to oblige you and to entertain you for over a century now. Here is a quick look at some guitar blues players that have made an impact.

Jimi Hendrix Let the Acoustic Blues Guitar Revive
By: Kurt Naulaerts | 12/04/2008 | Art & Entertainment
The acoustic guitar gets its due once in a while on blues and rock records but it will never be a main instrument like it used to be all of those years ago. The sound can never be mistaken and the music played on it was right from the heart and we will never hear music played like that ever again.

Acne Treats And Its Main 3 Categories
By: Kurt Naulaerts | 29/03/2008 | Health
For most of us that take pride in the way we look, the thought of suffering with acne or Zits may at first seem awful. But there are now many treatments available which can help to make it more bearable. Scientific research into this area is intense.

Symptoms of Generalized Anxiety Disorder
By: Kurt Naulaerts | 15/03/2008 | Health
The symptoms of generalized anxiety disorder are displayed over an unusually long period of time. But what are they?

Staying Healthy Is Vital But Simple
By: Kurt Naulaerts | 08/12/2006 | Health
This may surprise you. But it is not difficult to take care of your health. No! It's not. The answer is to be found in simple things. But... staying healthy is a daily exercise.

5 Scientifically-Proven Ways to Increase Web Site Traffic
By: Kurt Naulaerts | 06/11/2006 | Home Business
The more you understand about any subject, the more interesting it becomes. As you read this article you'll find that the subject of web site traffic is certainly no exception.

Please Tell Me Which Affiliate Program I Have To Promote
By: Kurt Naulaerts | 13/09/2006 | Business Opportunities
Ask questions first before you join an affiliate program. It is important that you obtain answers to your question, this will help you in determining if the program is right for you. What questions should you be asking of the affiliate program before joining? Here are some ideas.

How To Make PPC Work For Affiliate Marketing
By: Kurt Naulaerts | 09/09/2006 | Business Opportunities
PPC doesn't always work for affiliate marketing. First, you must be aware of the rules at the site where you are getting your PPC. For instance, Google has rules about promoting affiliate programs with Google AdWords PPC program.

Article Categories





Give Feedback

Sign up for our email newsletter

Receive updates, enter your email below