How to Get Started With Aerial Advertising

Creating banner advertising isn’t difficult, but if it’s a new concept, it might seem overwhelming at first.

Fear not, because not only is it not difficult, but the experts at the aerial advertising companies are old pros. It’s just a walk in the park to them (or a fly in the sky, whichever works).

First, talk to them about your message. What are you trying to convey? Are you trying to sell a product? Are you selling a service? Is this a personal message – a marriage proposal or a wish for a great birthday? Once you are clear about your airplane message, be prepared to talk about it.

Once you are clear about that message, think about the wording. If you are only using aerial advertising to get your message out, you might have a different approach than if you also run newspaper and other advertising at the same time. Think about this as you work toward placing your plane advertising.

Where should your message be delivered? Airplane messages can be flown over a variety of places and events, such as:

§ Beaches

§ Traffic at rush hour

§ Festivals

§ Concerts

§ Theme parks

§ .. and other places

Think about your message, your product or service and then consider which location will be best for your advertising. Remember, the experts at the aerial advertising companies can help you decide which location is best for you.

Once you have decided where to fly your banner and you know what you are trying to convey, consider how you want your banner produced. Airplane advertising is versatile – you can provide custom artwork or your ad can be produced via computer. Most companies can have your airplane banner ready within two weeks, although during the peak of the summer season, you should plan ahead.

One of the most popular questions asked by potential advertisers is this – “how long will people view my ad”? It seems that the flight time is too short for the message to be seen very long. In fact, the average view time for an airplane message is about 17 seconds. But that’s 17 seconds of focused viewing.

In addition, studies have shown that most people will view the airplane advertising much longer, watching the plane when it first comes into sight (as soon as they hear the plane’s engine) and watching the plane and the banner until they fly out of sight. That time is much longer than 17 seconds, and studies also show that people remember these ads much better. So whether it’s the length of time, or the strength of the style of advertising, the reality is people pay attention to these ads!

Once you have selected your message, your style of banner and you’ve begun to understand the process, the only thing to do is to pay for your plane advertising and then watch things happen. That is, be ready for the visits and phone calls. The majority of people who see banner advertising remember it, so if you have something they want, they’ll be in touch.

Aerial Advertising services are available from companies that specialize in this type of advertising. The Internet is a good source of information when it comes to choosing aerial advertising services. Arnold Aerial Advertising Inc., www.arnoldaerial.com is one of the companies that provide such services.