 |
How to Make an Aerial Ad Sing?
Author: Michael Arnold  | Posted: 25-02-2008 | Comments: 0 | Views: 10 | Rating: (50)  (?) 
Aerial advertising requires that advertisers think about their message differently. That is, you can’t communicate the message in the same way you might via a newspaper or magazine ad.
Designing an ad for plane advertising requires a little something more. It requires panache for getting your message across in a few words, and making people want to seek out more information.
Here’s why – When you place an ad on the radio, for example, you have, say, 30 seconds to get your message across. A lot can be said, communicated and shared in those 30 seconds. In that time, you can communicate to listeners something about the product, and how to get that product.
When utilizing aerial advertising, however, you have to be short and succinct. There are, of course, many distinct advantages of using airplane messages over more traditional advertising: people retain the message longer, they remember the product or service being advertised longer, and they remember the ad long after it’s out of sight.
Those advantages are the reasons that seeking out airplane advertising is important, but the nature of the advertising is where you must get smart.
Let’s look at some ideas for good airplane messages.
First, the message must be short. Creating a message that’s long also creates too much lettering on your banner. It will be hard for people to read, and hard for them to process in the limited time they have to see it.
The message must create a “call to action”. That is, it should be worded in a way that makes people think, “I must go buy that beverage” or “I must try that diet”. This can be done with a graphic image that’s on the banner, or with a strong, succinct message.
The airplane advertising message should give enough information so that the person reading the banner can actually act on it. If the airplane messages send over an ad about a new restaurant, that ad must also help the viewer find the restaurant. Let’s say aerial advertising is used one day at a beach. It’s late in the afternoon and beachgoers are tired of hot dogs and lemonade. They are getting hungry. A buffet might be just the ticket to a full stomach.
But the beach is often full of out-of-towners. If you simply advertise a buffet and refer to “Mac’s”, the out-of-towner can’t comprehend what “Mac’s” is. The locals might know it, but visitors, not so much. A simple “Elm & Pacific” is enough, then, to help even visitors find the tummy-quenching buffet for dinner.
Aerial advertising is unique and advertisers should adjust their way to thinking to accommodate this difference. Plane advertising won’t answer all the questions the target audience might have, nor will it dispel with some objections. But it can get the message out and advertisers need to – with the help of the aerial advertising company – think of a catchy and useful message that will draw people to their business.
Finally, advertisers should consider using aerial advertising in conjunction with other kinds of advertising. Call that the strong one-two punches. If someone reads a newspaper ad for a product and then sees that same product advertised over the asparagus festival later that day, that message is many times more likely to stick and result in sales for the advertiser.
Aerial Advertising services are available from companies that specialize in this type of advertising. The Internet is a good source of information when it comes to choosing aerial advertising services. Arnold Aerial Advertising is one of the companies that provide such services. Located in New York, Arnold Aerial Advertising provides nationwide service with affordable rates.
Rate this Article:
Current: 0 / 5 stars - 0 vote(s).
Article Source: http://www.articlesbase.com/advertising-articles/how-to-make-an-aerial-ad-sing-341949.html
About the Author:Michael Arnold is the Director of Arnold Aerial Advertising Inc. www.arnoldaerial.com/ .They conduct all forms of Aerial Advertising: NASCAR,Indy Car,Spring Break,Concerts, Conventions, Rush Hour Traffic,Football,Baseball,State Fairs,all Beaches,Parades,Cruise Lines,etc. and produce the custom banners as well. Arnold Aerial Advertising is one of the many companies that provide such services.
|
Submitting articles has become one of the most popular means to drive traffic to your website and promote yourself and your business. Join us today - It's Free! |
|
Got a Question? Ask.
Ask the community a question about this article:
Frequently Asked Questions
Why isn?t digital advertising growing faster?
By: YeddaYogi | 04-11-2008
No question that digital advertising is going fast, but why do you think it is not growing faster than it is? What are some barriers to growth?
Do you agree with Richard Rosenblatt, that ?Distrust among advertisers that you?re (just) buying traffic." From this article, "Trends in Digital Media Advertising"
Trying to recall a TV ad for a car. Floating 3D parts fly together to form a complete car
By: msanders | 30-10-2008
Trying to recall a TV ad for a car. You see all the parts of a car come together in 3D to form the complete vehicle. Which one was it?
I think the car was in an desert and all the engine and body parts are floating in mid air. Just like an engineering exploded view. Then they all come together to form the complete car. Which car was that? Is there a YouTube video of the ad?
What if any is the difference between a flag ...
By: Stan Rose | 30-10-2008
What if any is the difference between a flag, banner, or sign.? Is it only the material or structure or is it the message?
Employment questions for Tory Johnson
By: Susan Wilson | 27-10-2008
Dear Tory -- have watched you on GMA. I am a 52 year old professional woman that has been desperately seeking employment since a massive lay off in February, 2006 -- a company that I enjoyed working for just shy of 32 years. I spend hours every day on the net, have gone on countless interviews but because of my age, and employment history, I do not even qualify for a job at Wendys. Other than keep repeating this daily routine, I'm at a loss how to proceed. I not only need to work (have had to withdraw from 401K and also file bankruptcy) but require employment for my mental stability. I don't know where to go -- keep trying on the net, do walk-ins, hope someone will take pity...I'll scrub floors if there is a job available but every employer I meet wants experience or education in the field offered. I have exhausted all possibilities of returning to my field of expertise, sending out over a hundred resumes. I'm devoted, loyal and willing to learn any trade available for any amount of income...just need to be employed by anyone willing to accept a professional individual with exceptional work habits and enthusiasm. Where do I go and what more can I do? Leads I am currently pursuing are Customer Service related -- the closest field to what I know and love. Your advice is most appreciated
Respectfully,
Susan Wilson (248) 417.3201
19426 Mayfield, Livonia, MI 48152
Tv advertising campaign
By: Thomas Roserie | 23-10-2008
I am interested in starting a tv advertising campaign for my beauty salon which is located in the city of Paramount, Ca 90723. Whats the best way of going about this on a limited budget?
Where can we buy it
By: abdo | 22-10-2008
Where can we buy it
Q&A Powered by: 
Latest Advertising Articles
You Can Belong to Ibusa Newest Organization, Association of Ibusa Professionals (aiprof)
By: Emeka Esogbue | 20/11/2008
Because Clubs and Associations have become one of the basic means of developing our immediate societies, we have decided to form Association of Ibusa Professionals (AIPROF) with the aims and objectives of developing the town, socially, economically and politically. The membership of AIPROF is freely open to every youth-indigene of the town; however, such interested persons must identify themselves with known profession(s) Join Ibusa Association of Professionals today.
A Superb Episode
By: Kh Atiar Rahman | 19/11/2008
There is no denying the fact that there are some events in the past history of Bangladesh which play a vital role to identify as a nation of separate entity bedded on heroic deeds of Bengali nationalism. It is the magnificence news of the peoples of the entire world that the real heroes of freedom have laid down their lives for the sake of the self-esteem of mother tongue which is exceptional in view of languages of the world
The Many Uses for Greeting Cards
By: Kate | 19/11/2008
Greeting cards aren’t that common around where I live, or if they are I’m sure not getting very many of them in the mail. I’ve seen some companies who have something similar to greeting cards in their office, but if that’s all they’re using their greeting card printing for, then they’re doing themselves a great disservice.
How Barter Can Help Your Business
By: bryler | 19/11/2008
The oldest form of commerce is barter. Trading the goods and services you have for what you need. By implementing barter into your everyday business practice, you gain the ability of generating alternate revenue with enormous business potential. Learning the fundamentals of barter expands your creativity by implementing new ideas to generate profits and reduce cash flow.
5 Reasons for Webinar Marketing
By: David Byrd | 19/11/2008
Marketing is all about getting your message out to as many people in your target market as possible. Here are five reasons webinars are ideal as unique, cost-effective, cost-reducing marketing tools.
Thanking Them for Their Time
By: Robert Johnston | 18/11/2008
Any kind of interaction with any customer deserves a follow up with them no matter what.
What are Traffic Exchanges, and How Can They Benefit Me?
By: Kristi Ambrose | 18/11/2008
There is also 1 month of testing the pro membership for $2 only. Other sites as said above, offer ref systems, so it might be something like free members earn 20%, and then of course upgraded members get more so let's say 30%.
The Role That Vinyl Banners Play in Advertising Your Business
By: Jhoana Cooper | 18/11/2008
Entrepreneurs who are just starting out in business know how important advertising is prior to launching. No matter which industry it is that you are under, your business will not take off the ground without some form of advertising. Even the smallest cafes distribute flyers to passersby in order to have some sort of promotional medium for their business. Fortunately for today’s business owners, the proliferation of the Internet has brought about a cheap and easy way for them to reach their ni
|
|
Advertising 
