Interactive Digital Signage - Getting The Advertising Edge
Interactive digital signage represents the next step to customer satisfaction, by adding a layer of interactivity to out of home digital media. Now businesses can engage their customers in a high impact way.
Many companies have experimented with through the window touch screens; these are used by customers to select media that is played inside the store. Now the traditional dynamic signage uses one message and delivers it to as many people as possible, interactive signage takes a dynamic message and tailors the message to the individual who interacting with the sign.
This type of communications can be tailored to sex, age, specific time and location, this type of advertising gives the customers a voice so that retailer can strengthen their campaign for maximum results.
For any type of communication between retailer and customer a medium is required, no matter if it is a mobile phone or a touch screen. There are three type of devices: integrated touchscreen, standalone kiosks and hand held devices.
Touch is the easiest and quickest way to communicate, these must be easily navigated, otherwise the customer will not use them and the campaign is failed. These units come in all sizes and kinds with one common technology, the displays know where they have been touched, these can turn a standard sign into a touch screen with a special overlay.
These units offer a wide range of flexibility as these can have different input devices added at any time, such as a keyboard then the data captured can be of a wider range. With the increased use of wireless connectivity this can enable a kiosk network to be connected wirelessly.
Mobile Devices.
Nothing is more widely available to the worlds market than a mobile phone, getting potential customers to interact and text a short code in response to a signage campaign in a restaurant to qualify for a discount on future meals.
Technology is here to be used. so I guess we better use it before out competitors do.
Questions and Answers
Interactive kiosks getting interesting. An interactive kiosk is at the sharp edge of the new dynamic marketing revolution, these devices provide the added benefit of interacting with the shopper to strengthen your brand awareness or to promote your product range.
Interaction is driving the digital advertising market and because of this the demand is massive for digital interactive displays, also known as DID's.
A touchscreen kiosk is practically nothing new to electronic signage, nevertheless these gadgets has been little used to focus on consumers directly, now they can.
In the past 3 years there has been a major shift in business thinking regarding digital signage and the use of interactive kiosks. These touch screen kiosks change the nature in which a business communicates with its customers, with one major pitfall.
These scaled down versions of touch screen kiosks are rather cost effective and have a much faster return on investment compared to kiosk deployment. Manufacturers have worked together to provide a solution that has lots of functionality without breaking the bank.
70 Percent of businessesfail in their first year of trading. Most fail as a result of poor or NO advertising strategy. Global Brands spend over $25Billion on advertising on the average, most of the budget spent on TV and outdoor advertising. This article will give you pointers on advertising on a tight budget
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