Judging The Performance of your Print Postcards

When you print postcards for marketing, it is important to have a set criteria to judge its performance. There are many factors in postcard printing that determines its success and failure. It is important to know where you made a mistake or where you lack effort in postcard printing so that you can remedy the weakness for the next batch. If you need help in doing this, here are a few questions you must answer to judge the performance of your marketing print postcards.

•       Is it highly noticeable?
- So first you must ask if your print postcards are HIGHLY noticeable. They might be eye catching in some way, but you must see if your color postcards can be noticed among other postcards and mail that compete for attention. This is especially true if the addresses that you are marketing in are quite particular with their mails.

So try to test if your specific postcards can be noticed among the other marketing postcards and direct mail promotions out there. You can try doing a survey of the appearance of most marketing mails and see what is common and what is rare. If your own color postcards are in the common category, then you have to do a reprint of them.

•       Is the message clear?
- Another way to judge the performance of your print postcards is to see if the message is clear. Can people understand what your postcard is saying or is it ambiguous? Do they know exactly what product or image your are selling? Some advertisements out there can be so vague that only few people understand what it is talking about. That is something you must avoid. So make sure your message is clear in print postcards. Use images in conjunction with simple text, and maybe even a logo to get your main message through effectively.

•       Can you understand it quickly?
- You should also try to see if the message can be quickly read. Even if you have a nice clear message, you should also try to make it as simple, short and concise as possible. People must be able to understand the main message within five to ten seconds, asking for details later. If your color postcard fails this, people will most likely get bored with it.  So if your postcard can be read within that time you are basically good to go for full postcard printing, otherwise if it takes a while to read, you might want to redesign.

•       Would you remember it?
- You may also want to ask yourself if you will remember that particular marketing postcard. Are the images quite memorable and thought provoking? Did the photos and text invoke intense emotions? Was it fun or really bad to read? As long as many people can remember your postcards quite well and in fine detail then the postcard is quite good. It is important to be remembered especially in marketing., so your postcards can be quite a nice tool to do that.

•       Will it last?
- Finally, you should try to analyze if the postcards will last long. Does it have adequate moisture protection? Is it tough enough to resist normal physical damage? A good marketing postcard should be able to last for a long time through its materials, otherwise, you should rethink of the printing materials used for them.

That is how you judge the performance of your marketing postcards. Make sure that you use these criterion for them and you'll be getting more effective postcards come the next printing time.