LCD advertising display Kills Static Menu
Would seem unworkable doesn't it, the American restaurant market is in turmoil as a new rule was approved in March 2010 that states all cafés with more than 20 sites have to have the dietetic and calorific information for each product on the menu in the same size and color print as the product name, variety and value.
If you where in the same situation, you would have the same challenges, but this is not what you entered into when you purchased the franchise to the bistro.
There are 2 approaches to a solution, one is less steep but it is not as flexible and variations to the menu are over priced, so let us look at what possibilities the qsr owner/operator has.
Paper based menus.
All bistros retain these, from in the bistro, they possibly have a take out menu too, so all these need reprinting by the stationer by March 2011 to meet the new act that has been approved.
Benefits are your printer will already have your menu set up, so restricted set up costs will be incurred for adding the extra data.
But consider for a minute you will not at all be able to offer a special without it being on your menu, so this to any resourceful restaurant owner is limiting in itself.
Digital poster
This is a menu that is using new technology to display the menu with all the data you want, these comprise of a commercial grade LCD screen and a media player and these campaign players store internally the content and menus on an inner memory card. So once you have created you menu layout with pictures, description, pricing and not forgetting the all important nutritional information, you can set your menu operating and present it in the best possible way.
How can you combine a deal to the menu?
Nothing like printed form, a digital menu can be amended and the new item added and promoted throughout the restaurant within 5 minutes.
The advantages out weigh any limitations with a digital poster or digital menu board, as these units are so adaptable many small businesses are employing them with little if any technical know how.
The author has 17 years experience in producing electronic cabinets, and he also owns the leading manufacturer a range of LCD enclosures, this range of product is supplied to digital signage integrators throughout the world, now they also offer an indoor solution a digital poster, but it does not have the protection of an LCD enclosure.
Questions and Answers
Digital Menu board is an ideal way for replacing the conventional light boxes or the vinyl menu systems. Permitting instant update of costs and making sure of constancy all through the multiple site roll outs.
When installing a digital poster or a digital menu board you have to bear in mind the location very meticulously, ensuring that a digital poster or digital menu board does not stick out too much, or else another person walking past could catch themselves and harm themself.
Inside electronic advertising has two main choices, an lcd advertising screen or a digital menu board, explore what each can do to increase your businesses brand.
LCD enclosures are essential for protecting against water, dust, tampering, theft, and harsh temperatures. Digital signage is a cutting edge, eye-catching, and efficient advertising method that can be customized and updated much more easily when compared with old static signs.
Commercial building owners have seen how powerful a digital poster is, so let us check out how a digital poster is utilized by property managers.
Digital signage is one of the most effective ways to market to people as the old static posters have had their day and new digital technology is being used to capture audience’s attention.
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