Listen up - Verbal Branding speaks out to South Shore Ad Club, March 9, at the Stockholders Steakhouse, Weymouth, MA
Author and founder of the theory of "Verbal Branding" Stephen Melanson will
speak on the topic to the South Shore Ad Club on Stockholders Steakhouse,
Route 18, 1073 Main Street, South Weymouth, MA on Wednesday, March 9.
Melanson is the author of "Jaw Branding" and his second book "Verbal
Branding INSTEAD!" will be released this year. Melanson challenges many
conventional theories of branding, sales, and marketing. His core theory is
that all members of an organization – from the janitor to the CEO – should
understand and then be able to convey why they are "different and better"
than the competition in 5 seconds or less.
The evening includes a cocktail and networking session beginning at 6 p.m.,
business community is urged to attend. Membership in the South Shore Ad Club
is NOT required. Reservations are required. Registration Fee is $30 per
person and includes hearty appetizers. South Shore Ad Club members receive
$10.00 off.
"Verbal branding is designed for simplicity and to be the clearest and most
concise way of communicating what is different and better about your
offering," says Melanson. He added, "Once the ideas and language becomes
consistent through an organization they can also be used to improve certain
management and operational activities."
His background also includes being a trained non-practicing Psychotherapist,
professional tennis player, and on-air talk radio host. Stephen Melanson is
the President of Melanson Consulting based in Arlington, MA.
"All too often advertising professionals try to overwhelm clients and
prospects with industry lingo that is impossible to understand or care
about," notes Steve Dubin, President of the South Shore Ad Club and founder
of PR Works, a full-service public relations firm based in Kingston, MA.
"Verbal branding is direct, honest and compelling. Stephen Melanson is an
entertaining and dynamic speaker who quickly shows business audiences how to
completely shift their view of the marketing process."
Questions and Answers
Business execs know that they need to do something to keep in touch with customers and prospects. But what?
WordPress, the website platform that is easy to maintain and a seamless to search engines, is transforming how businesses maintain fresh web content and visibility. In recognition of this trend, the South Shore Ad Club is sponsoring a hands-on workshop on WordPress 101 on Tuesday, September 20, 7:30 a.m. – 11 a.m. at the training center of ActSMART, 100 Schoosett Street, Route 139, Building 1B, Pembroke, MA.
Perhaps you understand the value of having a Facebook page, but are you up to speed on the potential of Facebook "advertising"?
More than 30 regional businesses will be stepping out of the shadows and into booth space at the Ground Hog Day Advertising/Marketing Expo sponsoredby the South Shore Ad Club.
On Ground Hog Day, Wednesday, February 2, the South Shore Ad Club is holding an expo to help businesses emerges from the shadow. The Advertising/Marketing Expo will be run from 8:30 – 1 p.m. at the Holiday Inn, 929 Hingham Street (Route 228), Rockland.
70 Percent of businessesfail in their first year of trading. Most fail as a result of poor or NO advertising strategy. Global Brands spend over $25Billion on advertising on the average, most of the budget spent on TV and outdoor advertising. This article will give you pointers on advertising on a tight budget
Many businesses advertise with flyers and getting them into the hands of the general public is of great importance. If the delivery people make a stuff-up in any way, it reflects badly on the company. The company will be blamed if those flyers are left to blow around the streets.
Research has showed that global enterprises are quickly taking center stage in order to effectively promote their products and services.
Advertising today is like the weather. Everyone talks about advertising, but few entrepreneurs do enough about it to change or improve it. When you ask what the "big deal" is with advertising, that's an excellent question, because no matter how you want to view it there is one proven fact which is true of business owners and entrepreneurs worldwide... In today's recessionary spiral, every good entrepreneur wants to do more with less.
A pinback button may look very small but has a lot of significance attached to it. You may be wondering what is there in a button but a close look tells us that each button has their own unique story behind it. Every button is unique and distinct. Think of it as a small portable billboard carrying your message!
For some, it's the first day where the thermometer inches above 50 degrees. Others tend to be more traditional and wait for March 20.
Singles Can Take the Pressure Off Valentine's Day by Doting on a Beloved Pet
First Marriage of the Year – January 1, 2012 Quincy woman "desserts" single status for Attleboro man
DATELINE: QUINCY& ATTLEBORO, MA… She knew it was love when they shared desserts of cheesecake and apple crisp on their first date at the Piccadilly Pub in Foxboro.
DATELINE: NORWELL, MASSACHUSETTS… The first Valentine greeting was sent by a priest known as Valentine in third century Rome to his jailor's daughter, whom he fell in love with while in prison. How could such an endearing message of love evolve into the parade of elaborate gifts and hype of today?
By Libet Callahan, RN, BSN With the arrival of Valentine's Day on February 14, February has been designated as the month of love.
Discuss this Article
