When you see a three-pointed start on a sleek sedan, you know immediately you're looking at a Mercedes-Benz. You don't need to see the company's complete logo‹the star plus the company name‹to recognize the brand. And when you see those famous golden arches your stomach may begin to rumble. Actually, McDonald's has several variations of that logo are similar and recognizable. This practice is not uncommon, especially among large, global companies that have strong brand recognition among their target customers. But doing variations of a logo can be detrimental to your business identity if you do it too soon. Since it takes time to build a brand, and since a logo is the visual representation of the brand, it is normally unwise to have more than one logo until the company has wide-reaching recognition among your target audience. But that said, logo variations can be a useful tool to help brand your company in new ways that were previously undoable.
Jonathan Munk writes articles for major Logo Design companies such as BusinessLogos.com. Visit BusinessLogos.com for news, articles, tips and information about Logos. Read more about Logo Design and LogoWorks
- Related Articles
- Related Q&A
- Internet Marketing & Brand Consulting:
- Internet Marketing: Branding Strategy in Keeping your Goal Alive on your Internet Marketing Investment
- Marketing - Brand Identity
- Building Your Own Internet Marketing Brand
- Internet Marketing: Branding
- Twitter Marketing – Brand Yourself On Twitter
- Bank design trends focus on customers, marketing, brands
- Become a Passion Brand
Easy Catalog Printing
By: Andrew | 30/12/2009Print catalogs hold a lot of information regarding the events, products and services offered by individuals or companies. We see them everywhere, and this is why it is one of the most effective ways to advertise or market nowadays. To utilize this strategy efficiently, here are some guidelines for an easy catalog printing process.
Benefits from Business Classifieds
By: meena shah | 30/12/2009Classifieds are cheap advertisements, sometimes free as well. Business classifieds are like small bullets which create great impacts on others.
How to Make Your PC Performance Improve - The Best Alternative That Will Exterminate Your System Performance Problems
By: Jacques Pontiere | 30/12/2009If your PC has recently become very unstable and freezes up for an unknown reason, then you ought to consider taking steps how to make your PC performance improve. Face it. Computer systems technology is indisputably superior today than it was just a few years ago.
Trying To Buy Targeted Traffic For Cheap?
By: Dwayne Phelps | 30/12/2009http://BuyTargetedTrafficOnline.com Get Your Free Video Training On How To Get Laser Targeted Visitors To Your Site For .01 Cent Each With PPV Advertising.
How to Make Windows Run Like New - In Less Than Five Minutes And Regain Your Windows Operating System's Response Time
By: Jacques Pontiere | 30/12/2009Would you like to know how to make Windows PC run like new all over again? Well join the party, because you're not the only one. So do millions of other Windows aficianados across the planet Earth. The good news is that there is a simple solution.
Never Worry About Advertising Again..........Ever!
By: Martinact420 | 30/12/2009Hello Everyone From Around the World, Let me put this to you straight. You need to take action on what I'm about to tell you. Seriously! See the Movie at the bottom of the page:
Digital Signage: Dayparting Makes a Big Difference
By: David Little | 29/12/2009Matching messages to the interests and needs of audiences as they change throughout the day is a fundamental strength of digital signage.
Fitness Business | Amazing Fitness Business Relationship-Building Postcard Newsletter
By: Mike McCoy | 29/12/2009Sean Greeley and presents fitness marketing and fitness business with "Amazing Fitness Business Relationship-Building Postcard Newsletter" for information on topics like this please go to: www.fitnessmarketingmuscle.com/category/fitness-business
Logo Variations
By: Jonathan Munk | 17/11/2005 | AdvertisingIs it a good idea to have more than one version of your company logo?
Logos For More Than Just Businesses
By: Jonathan Munk | 17/11/2005 | Home BusinessAs logo design becomes more affordable through online graphic design services, people are starting to use the service to get more than just a company logo design.
Make Your Logo Simple
By: Jonathan Munk | 17/11/2005 | BusinessSimple logos are infinitely more effective than complex ones. The most memorable logos in the world are always the most simple.
Symbol or LogoType For Your Logo?
By: Jonathan Munk | 17/11/2005 | BusinessA logo should make an impact on each of your target customers. Consider them in the logo design process.
Specialized Fonts in Your Logo Design
By: Jonathan Munk | 17/11/2005 | AdvertisingOne of the simplest ways to insure that your logo remains the "one and only" is to specialize the font. Learn the basics of logotypes and specialized fonts.
Getting the Logo you Want
By: Jonathan Munk | 17/11/2005 | AdvertisingTips on how to get the logo you've always wanted for your business
Know the Types of Logos
By: Jonathan Munk | 17/11/2005 | AdvertisingThere are four main types of logos that create easy and definite recognition.