When you see a three-pointed start on a sleek sedan, you know immediately you're looking at a Mercedes-Benz. You don't need to see the company's complete logo‹the star plus the company name‹to recognize the brand. And when you see those famous golden arches your stomach may begin to rumble. Actually, McDonald's has several variations of that logo are similar and recognizable. This practice is not uncommon, especially among large, global companies that have strong brand recognition among their target customers. But doing variations of a logo can be detrimental to your business identity if you do it too soon. Since it takes time to build a brand, and since a logo is the visual representation of the brand, it is normally unwise to have more than one logo until the company has wide-reaching recognition among your target audience. But that said, logo variations can be a useful tool to help brand your company in new ways that were previously undoable.
Jonathan Munk writes articles for major Logo Design companies such as BusinessLogos.com. Visit BusinessLogos.com for news, articles, tips and information about Logos. Read more about Logo Design and LogoWorks
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