Look to Current Customers for Business Help

| Posted: 11-12-2007 | Comments: 0 | Views: 9 | Rating: (50)

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You are running a business that you really love. It has been a couple of years since you got it off the ground, you worked through all those tough times in the beginning and things really seem to be moving along.

However, you still feel like something is missing. You feel as if it is not moving as fast as you would like, or you have hit a lull in sales.

So you start contemplating, maybe you should spend more on advertising, change your marketing campaign or even hire more sales personnel.

Before you do that, maybe you should take an unofficial survey of your own business. When I tell people that, they all look at me probably the same way you are looking at the computer screen right now. With a little confusing face wrinkle and some head scratching you are curious as to what an official survey is and who exactly are you surveying.

Both questions you wonder, are very easy to answer. To answer question number one an unofficial survey that I am referring to is one in which you ask random people a series of questions in regards to your business, what you are selling and so on. They can range from, "rate your satisfaction level of the product your purchased", to "One a scale of one through ten, rate our customer service." You get the idea.

You want to create a series of questions, all geared toward finding answers about your business, what you sell, how your staff is doing, and ideas that can make your company better. Then, with these questions in hand you ask people to participate in answering them for you, which brings us to answer question number two. Who exactly are we surveying.

When business is sluggish, maybe sales are down, or maybe things have gotten stale, there are no better people to ask then your own customers. They are perfect for the question list you just put together. The reason being, is they have already done business with your company, so obviously they like what you have to offer. You are trying to find out, why they chose you in the first place, and what else they would like to see out of your company to make buying from you an even more enjoyable process.

Customers are a huge source of information. Most, if not all, have already done their research on why they chose you in the first place, and can offer some insight on other options they liked about your competitors, that you may be able to implement into your own business.

You will want to ask as many different customers as you possibly can. The more the better of course. Armed with this information, you can create a plan of attack on how to make some changes that could spark more interest and even better more sales into your business.

As you can see, this great idea to help your business is not very complicated, easy to put together, can be a fun project for your entire team if you hold competitions and things of that nature, and in the end, everyone benefits. So go ahead, give it a try and I am sure you will learn things about your business, you never even knew existed.

By: Bruce A. Tucker

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About the Author:

About the Author:
Bruce A. Tucker is the Associate Director of Indocquent.com, an online resource that allows businesses and individuals to post their products and services for sale in 20,000 cities throughout 200 countries around the world.

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