Daniel Frenchy is with businessmagnet, an award winning packaging directory listing over 70,000 businesses offering over 20,000 products and services. The directory indexes listings by company, town, postcode and product, making it very user-friendly.
Like all directories, a packaging directory would also list suppliers and manufacurers of different kinds of packaging, and packaging equipment.
Good directories go beyond that and tell you about the latest developments in the field of packaging. For example, they might inform you about the new products that cut packaging weights by 30 per cent.
They would also contain helpful articles on best practices and other issues of interest to package users and producers.
Packaging
Before a product is distributed or just stored, it would need to be packed in some kind of enclosure for protection from damage. The damage could occur from different sources such as oxygen in the air, water vapor, vibration, shock, and so on.
Packaging might be for also other purposes such as marketing appeal, convenient handling, providing information about the product or security during shipment. Tamper-proof packaging could help indicate that the product is genuine and not a counterfeit.
The type of packaging would depend on the product. Commodities like food grains are packed in bags made of Hessian or other materials. Medicines typically come in blister packs that are themselves packed in paperboard cartons. Liquids are packed in bottles.
The variety of packages are many - spray cans, boxes, bags, beverage cans, bottles, boxes, blister packs, cartons, envelopes, wrappers, cushioning materials.
Packaging Directories
The sheer variety of packaging solutions, and the fact that different products needs different kinds of packaging, have led to niche packaging directories focusing on specific kinds of packaging. A few examples are illustrated below:
Reusable Transport Packaging Directory
Plastics Packaging Directory
Cosmetic/Personal Care Packaging Directory
Contract Packaging Directory
A good packaging directory would have sections for different kinds of packaging and also for packaging-related products and services. For example, it might have sections for:
Cartons and Cases
Form, fill, seal packaging
Flexible packaging
Rigid containers packaging
Coding packages
Handling packages
Labeling
The better directories would also have resource sections that provide additional value to the directory users. A sampling of such resource sections follows:
Packaging White Papers
Business Resources
Sustainable Packaging
Packaging Blogs
Packaging videos
Industry Events
Packaging Associations
Packaging Newsletters
(Source: http://www.packagingdigest.com/ )
Regional Directories
Regional packaging directories help:
- Users find suppliers near them
- Promote the businesses located in a region
- Create awareness of unique packaging products available only from specific regions
- Highlight special expertise or product qualities developed by producers in a region
Thus irishpackaging.com would list suppliers in Ireland and promote Irish packaging business. A jute producing country might bring out a packaging directory highlighting the benefits of jute packaging and listing its suppliers. And a region with many perfumeries might have packaging manufacturers with specialist expertise and ideas for perfume packaging.
Conclusion
Different products need different kinds of packaging. Packaging aids distribution, market appeal, product information provision, security and quality assurance, among other things. A good packaging directory would not only list suppliers of different kinds of packaging but would also provide additional value in the form of such resources as current news and developments in the packaging field.
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