Press Launches – Is It Just Content That Is King
Lets face it if you’ve got an important Press Event coming up, perhaps to support the launch of a new product, a new service or company expansion then you need it to go well, particularly if it’s a high profile event that could impact your own career depending on how it goes.
As the Press Officer or PR Manager you’ll already be well versed at "keeping lots of plates spinning" and ensuring that your speakers are confirmed, well briefed and "on-message". But typically you’ll also have responsibility for selecting and securing the venue, setting up the room, getting the right audience confirmed and dealing with the catering and drinks.
The content being delivered might be the responsibility of your colleagues in the Executive Team, Product Teams or Marketing Departments but co-ordinating these individuals and teams can be a challenge. Someone has to take ownership of the overall theme and messages and to make sure Q & A’s are agreed in advance. Often these events can make or break companies or at the very least ensure the success of a new product(s). It’s an overused phrase but "failure is not an option".
Simple things like ensuring the invited audience and journalists have copies of the speaker’s notes, slides and biographies are critical. Whether these are handed out in printed form or electronically often depends on what’s being said and to whom but, increasingly USB Memory Sticks are being used to deliver the content in a format that is convenient, lightweight and portable.
Rather than just using a standard USB memory stick an increasing number of companies are using fully customised USB memory sticks as an integral part of their event. Custom USB sticks manufactured in the shape of the product being launched or to represent the company’s brand or logo really do help to ensure that the messages last in a tangible form beyond the event. If you can send your audience away informed, happy, well fed and with easy access to all the key data, messages, product sheets etc. on a handy, lightweight and portable custom USB stick then it should be a job well done.
So whilst content is undoubtedly king and no-one is for a minute suggesting a custom USB memory stick can make up for a poorly thought out or poorly delivered press event or product launch they can add a little bit of a "wow" factor when done well and they provide a talking point beyond the event that is rarely achieved with paper brochures or photocopied versions of PowerPoint slides.
Questions and Answers
There may be no doubt that flash drives are the product of the decade - you'll be challenging pressed to discover a promotional product supplier that doesn't supply some form of memory to their client. Where can the regular customer purchase them? Virtually anywhere!
Use USB flash drives with your logo as promotional tool is one method in business promotion strategy who can give you guaranteed result, and your investment back. This is because you offer your customers what they want, a very useful product. And in today´s technological world, an USB is in every persons pocket. Why not with your imprint instead?
The battery USB drives are slightly bigger than a standard AA battery (they need to be to accommodate the USB connector), they are made of metal and they have screw cap so they're a pretty rugged and tough flash drive. Although they have an interesting shape they work just like any standard USB flash drive and they're available in memory sizes from 64MB all the way up to 16GB!
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In the IT industry in the 1980's a phrase that was commonly heard was "no one ever got fired for buying IBM" and in the 1990's this was changed to "no one ever got fired to buying Microsoft". Today, in our opinion, this phrase can be applied equally to branded memory sticks in the promotional sector.
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Here's an interesting idea – don't just hand out an inert paper based business card during your next meeting or at a trade show or event card but instead upgrade your business cards and hand out the latest USB business cards
If you're planning to hand out USB memory sticks branded with your logo printed on them then one of the things you might need to consider is whether to pre-load any files onto the USB sticks before you hand them out. If you do decide to pre-load files then should you make these run (start-up) automatically as soon as the USB stick is connected to a PC?
There are so many promotional USB flash drive suppliers springing up today that it's often difficult to work out who's a legitimate, supplier that sells top quality products that won't let you down or more importantly won't let your brand and your customers down with the supply of shoddy and inferior products. How can certificates help?
For years the humble Twister USB memory stick has been the preferred choice of the majority of people buying branded USB sticks for their business, school or university. It's relatively small size, the wide range of colours it is available in coupled with the fact that it has no cap or lid to lose has made it a perennial favourite for years but is all this about to change.
You'd think sourcing branded USB memory sticks for your business or school would be easy after all there are plenty of companies in the market supplying them. To some degree that's part of the problem – there are now so many companies competing for your business that the overwhelming choice on offer can bamboozle you!
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