Advertising your business is like playing poker. You have to wager your advertising budget that your current promotion tactic is the proper one, being used at the right time, in the right place.
Just like poker, there are other players at the table that have the same aspiration and intentions as you. However, they have may have different promotion tactics and angles that they intend to use to reap the benefits that this dance on the advertising wild side can afford them.
The customer pot is large but due to game rules, you must out play others in order to obtain it.
You look around the table and notice that most of the players at your table are the big bank type. As indicated by the fact that they have many more chips than you do and a mistake on their part would have no where near the effect on them as it would on you. Your personal stash of marketing budget chips seems tiny in comparison with the players you must compete with. Recognize the game?
And to your total disgust, you find that every time you look up, some one at your table is raising the anti. You have three choices. -Meet the price they are willing to risk to stay in the game -Fold and let the others have the customers -Are be innovative and pull the cards out of your sleeve and present your Royal Flush.
While some would mention that only 2 of those are honorable. In business, you cannot afford to hand over business to the other guy simply because he/she has more chips than you and is willing to buy the pot. That is a common technique used by larger businesses to take the larger share of business. They know that their products may not be the superior one, but they are willing to out last the smaller business by bluffing their way to the top and throwing money at the problem.
In order to compete in the game of advertising, you must first realize that it is indeed a game. Games have rules that have been set in place to allow for competition. Competition is fun to have if you are playing a game of hungry hungry hippos. But when it comes to the advertising game that you rely on to put food on your table or to put your child through college, insurmountable competition can be a real pain in the rear.
The way to win the advertising poker game is to be prepared to change the rules. Its not called cheating in the game of advertising and marketing. It is called game change. Who says you have to do what everyone else does? Making what you have work for you is the key to successful marketing and advertising.
Staying ahead of the advertising poker game by looking for areas of the internet to advertise before they become too popular and the anti to get in gets too high, is smart to say the least. If you cant initially afford to play at the big table, look for small tables to build your funds before taking on those with deep pockets.
Sites like TypoBounty dot com allow for smaller antis but large customer pots to win.
The reason that your advertising campaigns have generated mediocre results can totally be because you are applying your efforts at the wrong table.
Using techniques to out maneuver big business allows you to determine what banners and tactics work for you, before you commit larger sums of money to the higher priced marketing venues.
Remember, change the rules and you can change the results of your advertising.
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I am attempting to find out what companies ...
By: billkoch18 | 19-07-2008
I am attempting to find out what companies manufacture promotional tire stacker cover for Goodyear, Bridgestone, etc. These advertisng sleeves are made of lightweight ( shrinkwrap gauge plastice), slip over vertical stacks of 3 or 4 tires and are stitched together with sewing machines. Any ideas ??? Help Thanks Bill Koch
Solicitation of family and immediate friends
By: Marilyn | 18-07-2008
I belong to an MLM compnay who told me that we can not solicite immediate downline people into another network markeing company we are involved with.
The products are non completing although they fall under supplements. They have different purposes. The first company limts us from doing any solicitiations with family and friends that we have brought in to their company into another company.
Someone told me that there is a law recently passed that makes this illegal.
My company has had an inquiry from All Star ...
By: gwetter | 17-07-2008
My company has had an inquiry from All Star marketing group in Hawthorne NY. I have been unable to find the names of the principles of that company
I would like to drive RV for pharmaceutical ...
By: Zoe | 16-07-2008
I would like to drive RV for pharmaceutical companies but I would like to now how to contact the right individual that could guide me . I am in the United States , and would like to drive cross country. what is the average that people get paid, contact me at zlmiami@aol.com
Multimap search campaign?
By: affilimate | 16-07-2008
Multimap are number 1 in google for "maps"? I'm interested to know what type of search terms they are struggling to get ranked for?
Events similar to the Machester Digital Roadshow
By: Nick Lapham | 16-07-2008
Hello, the Netimperative Regional Digital Roadshow- Manchester Date: Thursday 17th July 2008 is exactly what I need, but I shall be on holiday, are you planning anything similar at any other location? Nick Lapham
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