Radio advertising in San Diego
According to estimates from Arbitron, 92.5% of the population over the age of 12 listened to the radio for 15 minutes during an average week. AM/FM radio continues to have impact on people's lives. Despite a large audience, total radio revenue was down 18% in 2009 compared to 2008, according to the Radio Advertising Bureau. The radio and other media trends are discussed in Pew research's "The State Of The News Media – 2010" report. This article discusses those results in the context of San Diego radio advertising market.
According to Sandiegoradio.com, San Diego's total radio market revenue broke $200M for the first time in 2004 an it is ranked sixteenth for radio revenue. Historically automotive industry has been the leading spender in radio.
Here is the list of major radio station serving San Diego,
Station Name Genre
KSDS 88.3 FM San Diego City Colle Jazz Radio
KPBS 89.5 FM San Diego State Univ Public Radio
KHTS 93.3 FM Channel 933 Top-40
KMYI 94.1 FM My 94.1 Hot AC
KUSS 95.7 FM Real American Countr Country
KYXY 96.5 FM Kicksy 96 Soft Favor Adult Contempor
KQVO 97.7 FM San Diego State Univ Spanish
KIFM 98.1 FM Jazz Fm 98 Smooth Jazz
KLVJ 100.1 FM K-Love - Positive an Christian Conte
KFMB 100.7 FM Star 100.7 Star Hot AC
KPRI 102.1 FM Authentic Rock, Adult Album Alt
KLQV 102.9 FM Spanish
KPLN 103.7 FM The Planet Classic Rock
KLNV 106.5 FM Spanish
KOGO 600 AM News Radio 600 News/Talk
KFMB 760 AM Talk
KECR 910 AM Family Radio - Chris Religious
KCBQ 1170AM Intelligent Talk Talk
KXO 1230 AM The Best Oldies on t Oldies
KKSM 320 AM Palomar Community Co College
KFSD 1450 AM Classical
According to Pew research, News-and-talk radio remains the most popular category and it grew in both audience and number of stations. Some of San Diego's popular talk/news radio stations are KFMB760, KCBQ 1170 AM and KOGO 600 AM. Rick Roberts is a popular talk show host in KFMB.
Local advertising is the main source of revenue for radio medium. In 2009, it fell by 19% nationwide, according to Pew research. Total radio market revenue for San Diego county in 2007 was estimated at $202M (Source Miller,Kaplan Arase & Co).
Number of radio stations converting to HD radio has fallen significantly over the past few years, despite a large marketing campaign. However many of the San Diego stations also broadcast in HD including KSDS, KPBS, KSOQ, KHTS, KMYI, KBZT, KUSS, KYXY, KSON, KIFM, KGB, KLQV, KSCF, KIOZ, KOGO.
Forprovides insightful information about San Diego advertising media, please visit http://www.sandiegoadmedia.com
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