Realtor Using Bluetooth to Announce an Open House to Customers Cell Phone

Competition in real estate brokerage became tough recently. Despite that fact, more people study and become brokers because of its significant revenue potential. A lot of things have changed since it started, educational and licensing requirements, basis for compensation and technological influences. The growth of Internet made the international market accessible to millions of real estate buyers. Electronic lockboxes makes house shows easy, manageable and secure. That said, lets see how you as a realtor can increase your sales potential by another technological advancement – the Bluetooth Marketing Software.

The main usage of the software is to broadcast content, making use of one very important fact – that most people have mobile devices. Bluetooth is radio-type technology, thus you can broadcast content anytime and repeatedly simply because its FREE. Definitely a cost-saver compared to traditional advertising campaigns – print ads and TV commercials. One key feature of bluetooth marketing that would surely appeal both customers and even passerby is allowing the customer to opt in and opt out of the service at any time. If the user agrees by pressing ‘Yes’ on their phone, the content is sent immediately. If the user declines, the server remembers this and won't ask the same user again in the future.

There are many ways to use the system but for this article, lets say you are planning to have an open house. Set up the 300-meter broadcaster at the front door or at the gate and broadcast invitation to neighbors and passerby. You can customize your content to suit the different personalities of potential buyers. From simple texts or pictures to eye-candy graphics and cool sound bites. You can even broadcast a small video clip about the house itself. And because these content is saved on their mobile devices, even if they don’t go and see the house, they can show it to their family and friends. Now that’s free advertising.

You can also set-up the broadcaster on busy intersection and send driving or Google map directions to the open house. This is especially useful if there are lots of other houses for sale in the area. You can also broadcast your business card (vCard) so buyers can add you to their phone book. You can also gain buyers by broadcasting a short survey asking people on their housing preferences. That way, if you come across a new house to sell, you already have a short list of buyers handy.

Increase credibility to current and potential buyers by broadcasting other important information such as future open house schedules, payment schemes and even short directory assistance that would help them in their decision to buy a house.

You can maximize income potential by also broadcasting information on other houses that you are selling. Or perhaps, charge fees for allowing other realtors to broadcast their info. The possibility is limitless and the system requirement is very simple.

What you need

You will need the Bluetooth Marketing Software and a 300-meter broadcaster unit with dongles. Click here or contact us to get started today.