Selling Your Horse in Canada
Canadian horse sellers often find themselves frustrated when they make their first attempt to sell their horse. This frustration, most often occurs because they lack adequate marking materials or they find themselves competing against overwhelming numbers of horses for sale throughout the United States. Learn how to market your horse effectively and get the level of exposure you need to sell quickly.
Give careful consideration to what a potential buyer will want to know about your horse and write down a brief, clear description for each point. Confused or vague advertising never does your horse justice and potential buyers are likely to pass over your horse in favour of one who's owner has taken the time to provide adequate details. The quality of your description shows potential buyers that you are serious about the sale. Include your opinion regarding the type of buyer your horse would be best suited to.
Take good photos. A potential buyers response to your advertisement is directly tied to the quality of your photos. Be aware of items in the background. Dirty stalls, pens or enclosures do not give the impression that your horse is well cared for. Groom your horse prior to taking photos and wherever possible, choose a clean basic leather halter or show halter for your horse to wear for the pictures. Take photos during the day when sunlight is abundant and avoid taking photos indoors. Don't reduce the size of your photos below 500 pixels when saving them for distribution. Photos that have been reduced in size or resolution can lose clarity and focus.
Take the time to do your research. Look for equine classified listings that are specifically designed for Canadian sellers. This allows buyers to compare apples to apples in regard to the asking price of your horse. You are more likely to reach a potential buyer closer to home who will appreciate the reduction in cost in transporting the horse to its new home or boarding facility and in avoiding the extensive paperwork and veterinarian certifications necessary with cross-border horse purchases. Some recommended Canadian equine classified sites include neighbay.ca and northernhorse.com. Equine classified sites vary greatly in cost and quality of presentation so be sure to investigate these factors before posting your advertisement. Make sure to include accurate contact information and any multi-media available for your horse, such as video clips and pedigree forms.
Make sure you respond to every inquiry you receive promptly and thoroughly. Potential buyers, who have located a horse they are interested in, are rarely willing to wait more than a short time before they move on to other horses. Read the questions asked by the potential buyer carefully and take the time to answer each one. Nothing is more frustrating to a serious buyer than to have only some of their questions answered.
Don't ignore horse wanted classified advertisements. Many times horse sellers don't take the time to read horse wanted posts made by fellow Canadians, looking for the exact type of horse they are trying to sell. Answer horse wanted classified advertisements and be proactive about your sale.
Look for forums on Canadian horse sites which are often visited by horse buyers looking for lead on potential horses, and post information about your horse. Word of mouth is a powerful selling tool and taking the time to visit and post in equine forums is never a waste of time.
Be patient with your marketing and don't ignore any opportunity to promote your horse. Results will come to those who take the time and do the leg-work.
Questions and Answers
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