Social Marketing Company - Website Accessibility and Usability
Usability is one of the most pressing issues in the field of website development nowadays. The usability of a website is tested against its simplicity which makes it easy for people to navigate the site as fast as possible, therefore making access to information easier.
Accessibility is a concept that is intertwined with the concept of usability. It refers to creating the website content available to all people.
Context
The issue has caught the attention of different sectors of society. Why? Because 1 out of 5 people in America possess some kind of disability and this figure translates to around 30 million Americans. The figure is still increasing, with the coming of age of senior citizens. During the past decade alone, a dramatic increase of 25% was seen.
Why the Internet?
One might ask, �Why is the Internet a central focus in this issue of usability?� The Internet has transformed the lives of people during the past decade. People have been able to do things that they were not able to do before, this includes the people with disabilities. People who are impaired don�t have as much opportunities compared to people who are well and able. The Internet has provided them avenues for communication, information gathering, social interaction, engaging in cultural activities and it provides them with employment opportunities. However, statistics have shown that the potential of the Internet to provide these certain opportunities is still not maximized because the people with disabilities are hindered by usability issues from using it to the fullest.
Stakeholders
The issue of usability is not only watched by institutions which are related to giving support to people with disabilities, most of the sectors of society are closely watching its progress. Institutions which are involved in governance, education, media, public services and even the business sectors are observers in the game.
Benefits
The benefits of improving accessibility of websites will not only benefit the people who have impairments but will affect the whole web community. Businesses, services, information campaigners, everyone will benefit.
Many people are calling for developing websites using a universal design approach. This is a way of developing web content which would accommodate the widest range of users. Some features of this said scheme are: provision of inter-operability of applications; access for the disabled; localization and customization.
Recommendations for Improving Accessibility
Listed below are some of the key recommendations from the Web Content Accessibility Guidelines 1.0 which was developed by the Web Accessibility Initiative of W3C on how to improve the accessibility of the contents of a website.
1. Provide alternatives to audio-visual content
Not all people will be able to use different kinds of content. These people may be disabled or may have a lower version of Internet browsers. Movies, sound clips, animations and other contents should be translated into text alternatives so as to provide information to the broadest range of viewers.
2. Developers shouldn�t rely on color alone
Many people are impaired in color differentiation. Developers shouldn�t rely too much on the use of colors to relay information in the websites. Charts that are color-coded should be modified and the background and foreground colors of the websites should have enough contrast to enable people with color differentiation impairment to easily navigate the site.
3. Clarification of the use of natural language
Content developers usually mark up the changes in natural language in their websites. They should be able to identify the dominant language that is used in the site so as to avoid confusion.
4. Control of content changes that are time-sensitive
This issue particularly involves people who have visual or cognitive impairments and those who are not able to read texts that are moving quickly. Movement is seen as an over-all enhancer to the look of the site, but it may pose some problems to people with cognitive impairments.
5. Accessibility of user interfaces that are embedded
Objects that posses their own interfaces should be made accessible, and alternative solutions must be provided if this is not possible.
6. Provision of orientation and context information
The provision of information on how the objects are organized is important to provide people with guidance on how to access information.
There are other ways of improving a website�s over-all accessibility to make it more usable. Developers should take into consideration the different people who are going to view their websites and make them focal points in the designing process.
Looking For A Social Media Agency? Read more about Social Blurb Media, a full service Social Marketing Company committed to helping connect our clients to new customers for the most effective resources available.
Questions and Answers
Article Tags:
social marketing firm
,social marketing company
,social media agency
,social marketing agency
Low cost web advertising businesses are the ideal manner and most advisable means to make your services or products identified and on your web site to earn money.
If you are an online business that hasn't had much success or if you are going to start an online business or store of your existing brick-and-mortar business, know this: In the United States, there were 239,893,600 internet users as of June/10 (that's 77.3% of the population), according to ITU. If you were going to start an online business or online store of your existing-in-the-real-world business, the above statistic means, you can't afford to be non-serious about internet marketing of your
Marketing NYC can be considered as the capital of today's world of marketing. As a matter of fact United States is the largest advertising market in the world.
Business companies look forward to adopt different possible ways to increase facebook likes and facebook fans because this defines the popularity and exposure of business or product. Social marketing agency helps companies to buy facebook fans and facebook likes.
Developing quality products or possessing a high-level of expertise is not everything that is required to be a successful business. Presentation of your products or services is just as important as the quality of your products or services. You won't find any Fortune 500 company owner disagreeing with that. You even won't find any successful, small- to medium-sized business owner denying that. The reason is a no-brainer: Would you be likely to purchase a product or hire a service that is marketed
E-commerce, or executing business through The net is absolutely picking up. This may possibly primarily be since with the ease and comfort of looking online, to not mention the cost savings from a considerably reduce overhead compared to brick-and-mortar retailers.
70 Percent of businessesfail in their first year of trading. Most fail as a result of poor or NO advertising strategy. Global Brands spend over $25Billion on advertising on the average, most of the budget spent on TV and outdoor advertising. This article will give you pointers on advertising on a tight budget
Many businesses advertise with flyers and getting them into the hands of the general public is of great importance. If the delivery people make a stuff-up in any way, it reflects badly on the company. The company will be blamed if those flyers are left to blow around the streets.
Research has showed that global enterprises are quickly taking center stage in order to effectively promote their products and services.
Advertising today is like the weather. Everyone talks about advertising, but few entrepreneurs do enough about it to change or improve it. When you ask what the "big deal" is with advertising, that's an excellent question, because no matter how you want to view it there is one proven fact which is true of business owners and entrepreneurs worldwide... In today's recessionary spiral, every good entrepreneur wants to do more with less.
A pinback button may look very small but has a lot of significance attached to it. You may be wondering what is there in a button but a close look tells us that each button has their own unique story behind it. Every button is unique and distinct. Think of it as a small portable billboard carrying your message!
E-commerce, or executing business through The net is absolutely picking up. This may possibly primarily be since with the ease and comfort of looking online, to not mention the cost savings from a considerably reduce overhead compared to brick-and-mortar retailers.
Overture or now often known as Yahoo as a result of Yahoo�s takeover, was the authentic inventor of the use of the P4P or Compensate for Functionality. Overture saw which the internet was fast turning out to be the simplest and most convenient solution to look, and advertising was planning to hit at an all time higher because from the many organizations within the arena.
Nowadays, you can find tons of interpersonal networking internet sites offered in the web. Right here, you might be ready to help keep in touch with the friends, find extended lost relations, and even make new friends. Having said that, interpersonal networking isn't just what you can get from Facebook.
Low cost web advertising businesses are the ideal manner and most advisable means to make your services or products identified and on your web site to earn money.
Discuss this Article
