Your Logo should be as unique as your company and the last thing you need is for someone to duplicate it. Accordingly, one of the simplest ways to insure that your logo remains the "one and only" is to specialize the font. You can specialize your font in two different ways. The first way to specialize a font is by picking and emphasizing a specific letter from the company's name or slogan. It is usually best to emphases the most important letter of the name or slogan because it will convey meaning to the customer. However, choosing the most important letter isn't always the case, you can chose any letter that you feel will add a little spark to the company. Be cautious though, specialized letters can appear harsh to the eye if not placed next to a complimentary letter. The second way to apply specialized font is by taking regular font and then adding detail to it. For example in the Calypso logo, the font has been specialized by adding "waves" to the ‘s' and little tick marks to all the text creating a feeling of motion. By specializing your logos font you are making sure your logo is unique and conveys your companies message. So, don't be afraid to ask your designer to try something a little different and specialize the font.
- Related Videos
- Related Articles
- Ask / Related Q&A
- Internet Marketing & Brand Consulting:
- Internet Marketing: Branding Strategy in Keeping your Goal Alive on your Internet Marketing Investment
- Marketing - Brand Identity
- Building Your Own Internet Marketing Brand
- Internet Marketing: Branding
- Twitter Marketing – Brand Yourself On Twitter
- Bank design trends focus on customers, marketing, brands
- Become a Passion Brand
What Banner Advertising Company Does?
By: Amya Adora | 27/11/2009Advertising is an art of exposing a product in a way that people buy it. It is most often done in creative ways to let know people about the multi functionality of the thing they see in front of them. There are many companies who are involved in this practice and the form of using a banner to project a commodity is called banner advertising and as a matter of fact, this is precisely what a banner advertising company does.
A brief introduction to Banner Advertising Company
By: Amya Adora | 27/11/2009An online advertising company involved in attracting more traffic to a website by linking to the website of the advertiser.
Your All-In-One Printer Copier Choices Must Be Wise
By: Yvonne Corilla | 27/11/2009The PC printer has evolved from a singularly print functionality to an all in one printer copier. The modern all in one printer copier, slightly bigger than a regular printer, utilizes an integrated scanner with the capability to take the image in the paper fed to it, store it digitally and print it. Once the digital image is converted into the format it uses (formats may differ with the software used) it can be stored.
Printer Scanner Copier Fax – The All-In-One Solution For Your Small Business
By: Yvonne Corilla | 27/11/2009An ordinary office usually has an inkjet or laser printer, a personal copier, a fax machine, and maybe even a scanner. It’s fine for large businesses to purchase each machine individually and to find adequate space for them within their large offices. However, in most circumstances small businesses owners would find it unaffordable to acquire a printer, scanner, copier and fax machine separately.
Flower Drum Restaurant – Excellence in Cantonese Cuisine
By: Yvonne Corilla | 27/11/2009There is a reason the Flower Drum restaurant has been here for over 30 years serving its excellent Cantonese cuisine to the faithful devotees. Let me tell you about my wonderful experience and then you too will know why.
Download Mass PPV Traffic Free
By: Jamila | 27/11/2009This has been one of the biggest, and most well kept hidden secret of the CPA Underground millionaires for years!!..
Help your business flourish with online advertising
By: Tdiindia | 27/11/2009Advertising is undeniably an essential step to lure several customers for any successful business and if taken in a broader sense, anything which promotes one’s business can be considered ‘advertising’. For more information visit www.mobileandinternetadvertising.com
Email Marketing: Affordable Internet Marketing Technique by The Affiliate Way Network
By: temp_113807 | 27/11/2009Email marketing is labeled as a killer method when it comes to effective low-cost Internet marketing endeavors. This is because it is the most widely-used and has the best reputation in bringing targeted traffic to websites. It is used to stay in touch with your customers or prospective customers, send out invitations, or make special offers.
Logo Variations
By: Jonathan Munk | 17/11/2005 | AdvertisingIs it a good idea to have more than one version of your company logo?
Logos For More Than Just Businesses
By: Jonathan Munk | 17/11/2005 | Home BusinessAs logo design becomes more affordable through online graphic design services, people are starting to use the service to get more than just a company logo design.
Make Your Logo Simple
By: Jonathan Munk | 17/11/2005 | BusinessSimple logos are infinitely more effective than complex ones. The most memorable logos in the world are always the most simple.
Symbol or LogoType For Your Logo?
By: Jonathan Munk | 17/11/2005 | BusinessA logo should make an impact on each of your target customers. Consider them in the logo design process.
Specialized Fonts in Your Logo Design
By: Jonathan Munk | 17/11/2005 | AdvertisingOne of the simplest ways to insure that your logo remains the "one and only" is to specialize the font. Learn the basics of logotypes and specialized fonts.
Getting the Logo you Want
By: Jonathan Munk | 17/11/2005 | AdvertisingTips on how to get the logo you've always wanted for your business
Know the Types of Logos
By: Jonathan Munk | 17/11/2005 | AdvertisingThere are four main types of logos that create easy and definite recognition.