Summary of the types of Bus Advertising
Before you have your advertising department prep decals or boards to affix to buses, you'll need to know the materials that you'll be working with. Plastic or metal are common surface types used in Bus Advertising, but decals aren't installed the same way on both. Other factors are also important, including the weather in your area, the length of time your ad will run, and where the buses travel in your area. It's important to find out if the buses will be running in an area that represents your target demographic. You'll want to select an experienced ad designer if no one in your firm has this expertise, and find a printer and an installer if no one in your firm normally does this.
Make sure that your installer, whether he is in-house or contracted, knows how to install graphics on a bus, taxi or metro train, so you know the ad will stay up as long as you want it to. Installing a bus ad is not something to experiment on, so find an expert installer. Vinyl decals installed on bumpers or sides with rounded corners are especially difficult and time-consuming, and you want the job done correctly. For bus ads, this will generally involve the use of a scaffold so that the materials won't stretch out or fold in on themselves. 3M makes a product called Scotchprint that is more expensive but well worth the extra cost, according to experienced bus ad designers.
Vinyl decals for bus ads are designed to work with almost any vehicle wrap you have in mind. They even have varying levels of stickiness, depending on how long your ad campaign will be run. One adhesive layer is designed to position your decal where you want it, and then outer layers provide the adhesion your ad will need. Once your installer has the decal in place on the bus side or rear, pressure and heat pop all the different adhesive layers, to help your decal stay on as long as you need it to.
You can also purchase vinyl decals with UV toners, which will keep your graphics from fading due to the sun. A UV over-lamination can protect your decal from peeling, cracking, rain and sun. It will also help your graphic withstand the rigors of bus washing.
Almost as important as installation of your decal is the ease with which it can be removed, once your ad campaign has run its course. You certainly don't want the paint on the bus to begin peeling when you take your graphics off! That would mean additional, unexpected expense. The cheaper the adhesive you use, the more likely this damage is to occur, so be careful when you save money up-front with cheaper adhesives, because you may end up having to paint a bus when you're done, if the adhesive pulls off the bus' paint job.
Another ad type similar to bus ads is a branded vehicle. This type of Bus Advertising involves wrapping an entire vehicle in custom-designed graphics, so it is in effect a rolling sign. You can also advertise on what is referred to as a mobile billboard, which is generally painted on the side of a trailer or a truck. These are also effective ways to spend your advertising dollar. Any company that wishes to take their message on the road can benefit from bus ads, or other mobile media types. Bus ads are creative and unique, and an interesting way to target your audience with ads that catch their attention and generate interest in your products or services.
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