The Use of Color in Advertising

| Posted: 25-02-2008 | Comments: 0 | Views: 14 | Rating: (50)

(?)

It’s a well known fact that different colors affect us in different ways. For example, red inspires impulsive buying. Our eyes are drawn to the color like ducks to water. Just walk into any supermarket and you will notice that red is the color used most often on products.

Ever wonder why this is?

The reason is simple. It has been documented that these colors cause excitement thus raising the blood pressure and causing the pupils to dilate, which goes to prove one thing: color affects us.

Combinations of colors are also used to sell products. For instance, Pepsi Cola® uses red white and blue, Coca Cola®, uses a red and white combination, and the cereal product, Total®, creates eye-catching appeal by pairing a blue package and red logo.

Color can also be used to relate to a particular product or service. Most of us are familiar with Green Giant® products. Their packages are set in a white background with the famous green logo. Another popular brand, Healthy Choice® also uses the color green. These products are trying to emulate freshness and healthy eating and green does the job.

Here’s a short overview of some colors used in ads or product development today and what they mean:

Blue
Here is the all-time color favorite for most folks, especially men. It’s a cool color that is extremely versatile going from the darker side of midnight blue to the lighter of baby blue—all of which inspire us in so many different directions

Yellow
Along with red, this color raises our blood pressure a bit and catches our eye. Yellow embodies life, joy and offers a high-impact visual. It adds brightness to our lives.

Red
This color is the attention grabber. It is considered the hottest color with the highest impact for attention and action. It has a strong masculine appeal.

Green
This color leads the pack for symbolizing a healthy lifestyle. Green is often used with health food products, recycling, vegetables and even mentholated tobacco products (to emphasize freshness??).

Brown
Although considered a masculine color, it does have a strong appeal to women as well. Symbolizes home and hearth.

Black
Black is the embodiment of sophistication, gives an expensive message. It also lends itself wonderfully as a background color to accentuate other colors, such as: yellow, red and orange.

Orange
This is the color of harvest, the “feast” color, and it evokes strong emotions regarding holidays, home, eating.

Now while most of us in the small business world cannot afford to have color studies done for our products or services, we can use color to provide an accent or an ambiance to our visual presentations.

TIP: Remember to always stay with the same color palette. It helps your identity and is certainly more pleasing to the eye.

If you have a product that is packaged in red, a logo in blue and an advertisement to promote both in green, you’re not helping to set your product, logo and ads apart from the competition.

Whichever color you decide to use for your campaign, remember to keep it simple (not more than three colors per item) and be consistent.

Rate this Article:

Current: 0 / 5 stars - 0 vote(s).

Article Tags: Advertising, Colors, How Color Affects Us, Colors And Productgs

Article Source: http://www.articlesbase.com/advertising-articles/the-use-of-color-in-advertising-341474.html

Print article

Send to friend

Publish this Article

Author feedback

About the Author:

Michelle A. Hoffmann has been online doing business since 2001.
Her ezine, The 24 Karat Marketer Ezine is one of the oldest
running ezines on the internet with over 17,000 subscribers.
24KaratMarketer.com. Subscribe for free!

Submitting articles has become one of the most popular means of generating quality backlinks and targeted traffic to your website. Join us today - It's Free!

Article Comments

Add new Comment

Poster Printing and the Things You Need to Know
By: Joel Owens | 05/03/2008 | Advertising
Advertising Articles, Advertising is the paid promotion of goods, services, companies and ideas by an identified sponsor. Marketers see advertising as part of an overall promotional strategy.

By: | 31/12/1969 |

The 5 Secrets of Effective Branding
By: Woody Holliman | 09/05/2007 | Marketing

Simple Marketing Strategies That Work
By: IC | 15/05/2007 | Marketing

TV Goes Global -the New Wave of Global Advertising
By: Kat Gessick | 25/05/2007 | Advertising
Advertising Articles, Advertising is the paid promotion of goods, services, companies and ideas by an identified sponsor. Marketers see advertising as part of an overall promotional strategy.

The Coming Television and Advertising Storm, What you Need to Know About the Future!
By: Paul Ashby | 29/05/2007 | Marketing

Surefire Email Marketing Strategy
By: lanard perry | 03/06/2007 | Email

Possibly the Most Profitable Ad you Can Run
By: Claude Whitacre | 06/06/2007 | Advertising
Advertising Articles, Advertising is the paid promotion of goods, services, companies and ideas by an identified sponsor. Marketers see advertising as part of an overall promotional strategy.

Got a Question? Ask.

Ask the community a question about this article:

Frequently Asked Questions

How Does Xantrack Xanpay Business Building Cooperative Increase Business?
By: EZStopSmoking | 02-10-2008
What can Xantrack do to increase your business profits? Recession proof your business with the power of Fortune 500 advertising and overhead reduction strategies and tools as member of business cooperative. www.WealthWarranty.com

Logo legalities
By: Deb | 01-10-2008
can you use the LOVE logo (Philadelphia Love Park) for advertising? In other words, can I use the four letter- two on top with one letter crooked and two letters onthe bottom- stle for a car magnet? Example RO XY instead of LO VE

New business in allendale,nj
By: gino | 28-09-2008
Am looking for a list of new businesses in allendale,nj

We print for you
By: Printing Control | 24-09-2008
Looking for anyone who might need print bids Seattle WA

Please give me some makeup tips for my coloring. Thanks!
By: windyday | 20-09-2008
I would like to find what lisptick and eyeshadow colors look good on someone like me who has very white skin, medium brown hair and black brown eyes. I have tried every lisptick shade I have seen so far, includng "neutrals" and all the glosses, but nothing looks right.

Definition for "strawdog" calendar
By: unknown skip | 19-09-2008
definition for "strawdog" calendar

Q&A Powered by:

Latest Advertising Articles

Marketing Your Campaign InTroubled Times
By: Michael Richard Burke | 12/10/2008
Billions of dollars are wasted on ineffective advertising campaigns, mostly due to a lack of understanding of what the companies customers and prospects really consider valuable about the product or service. This article explains how to create campaigns that will generate response.

Free Online Classified Ads Can Help Your Business
By: Wendy Moyer | 10/10/2008
Online classified ads can help businesses in many ways. Whether you want to place ads for new employees, buy or lease office space or advertise your own products and services, free online classified ads may be the best choice for your business.

Questions and Answers About Compulsive Spending and Debting
By: Gloria Arenson | 08/10/2008
What is the difference between compulsive spending and compulsive debting? What creates the urge to shop? How does brain chemistry influence compulsive spending? What's the solution? Find out here.

Dogs and Children Together Require Thought and Care
By: Dee Power | 07/10/2008
Your children and your dog can be best buddies, or there can be friction between the two. Both dog and child need to be trained to respect each other. Otherwise you will find yourself having to scold one or the other - or both.

Making Money Online Methods and Strategies
By: Konrad Braun | 06/10/2008
If you could make money online with a few hours of work it could really boost your budget and help offset the rising costs of gas and food and the ever present mortgage payments.

Eliminate These Six Marketing Mistakes To Grow Your Business
By: Robert Schumacher | 06/10/2008
These six deadly blunders are being made every day in small businesses across the fruited plain. Assess your own operation and be sure you and your staff are not making these mistakes.

Advertising Specialties Make Your Business Memorable
By: Andrew Stratton | 04/10/2008
Advertising specialties are an inexpensive, yet powerful, method of creating brand awareness and name retention. They are increasingly being used in advertising promotions, public relations events or tradeshows as handouts and giveaways.

Logo Merchandise Gets Your Brand Noticed
By: Andrew Stratton | 04/10/2008
Logo merchandise branded with your company's name and message can help boost brand recall and name retention. Choose the right product to advertise your logo and message if your campaign is to succeed.

More from Michelle A Hoffmann

Four Deadly Affiliate Marketing Mistakes
By: Michelle A Hoffmann | 25/02/2008 | Marketing
While the many stories in circulation about affiliates earning tremendous amounts of money overnight are appealing and attractive, they are myths. Yes, this does happen, but not as often as we are led to believe.

The Best Type of Free Internet Advertising
By: Michelle A Hoffmann | 25/02/2008 | Advertising
The most effective way to make your products or services known to the millions of users on the Internet and start making money is by utilizing Free internet advertising.

History of Candles and Their Many Uses
By: Michelle A Hoffmann | 02/02/2008 | Hobbies
The history of candles goes back thousands of years. They were used to light the way of our ancestors, they were used in rituals, exorcisms and to even find treasures. However, where candles came from is a mystery. One of the earliest mentions of candles in history is in Egypt as early as 3000 BC where It is said that beeswax candles were used.

Article Categories

Article Marketing

Article Notepad

Stop Duplicate Content

Term Papers

Need Help?

Sign up for our email newsletter

Receive updates, enter your email below

Use of this web site constitutes acceptance of the Terms Of Use and Privacy Policy | User published content is licensed under a Creative Commons License.
Copyright © 2005-2008 Free Articles by ArticlesBase.com, All rights reserved. (0.21, 16)

The Use of Color in Advertising

Article Comments

Related Articles

Got a Question? Ask.

Latest Advertising Articles

More from Michelle A Hoffmann

Need Help?

Site Links

Webmasters

Business Info

Sign up for our email newsletter