Three Tips for Higher Converting Landing Pages
If your goal is to convert visitors to your site into customers then you must have an effective landing page. These tips are the tools you need to create winning landing pages.
Perhaps the most important thing is that your page must be easy to load. Avoid heavy duty graphics that cause the page to load more slowly. Pages that take too much time to load are a big turn off for many potential customers. The purpose of your landing page is to get conversions, unnecessary graphics deter them. Make a point of limiting the amount of code, photos, and other items that could lengthen load time. Focus on the copy instead, in order to make it more effective. When you have to use the headline, don't use a graphic for it but use text. Make your page more agile whenever or wherever it is possible. You don't want visitors to leave your page because it takes too long to load.
Another area to test are graphics, and you can test colors, sizes, text on different buttons, etc. Your graphics need to capture attention without blinding people or making them dizzy. You should have a strong call to action along with the button to make it more effective. Keep in mind that call to action words on your clickable graphics will help to reduce any possible confusion. The last thing you'd want is an irritated prospect.
Last but not the least; your landing page's copy should be all about your prospects, not about you. Let your audience know what they will get from this exchange. For example, if you're giving away an ebook on your landing page, talk about the benefits of this ebook and tell your prospects what they would get out of it. They aren't concerned about the effort you put into creating the ebook. Make sure the word "you" is on the landing page much more often than the word "I". Give your audience a reason to take action with the copy on your landing page. Devote more copy to talking about your audience than about yourself.
Always take action when it comes to doing anything, and that includes increasing landing page conversions. Since your landing page is one of the main elements of success when it comes to your conversion rate, you'll have to have your focus on it.
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