If you purchase a landing page templates, probabilities are that you get a page which has lots of instructions to "place your title here", "put your bullet points here" and so on.
Sometimes that's almost as bad as having to come up with your own landing page template from scratch! Just what do you put in those boxes?
The headline is your principal opportunity to grab your reader's attention. If you don't have a punchy strap line, chances are your reader will click the back button and be gone forever.
Headlines sell.
Look at any paper. Or better still, National Enquirer.
What draws your attention?
It's generally the press releases. They offer puzzle and intrigue. Providing they are nicely crafted, they make you need to read further, even if you are not fully curious about the subject.
If you are stuck for words for your landing page headline, go for some of the tried and tested phrases. "7 Systems You Never Knew About ...", that sort of thing. There are headline generator programs and books available which may give you lots more ideas.
" List out the main benefits your clients will get from your products
" Give them a reason why your product or service is better than anyone else's
" Offer them something free in return for letting you have their email address
Finally, place your e-mail up form somewhere plain. Ideally keep it "above the fold" so your user doesn't have to scroll down the net page to find it. That's why a lot of landing page templates you see will have a headline at the top, a list of bullet points on the left and a signup box on the right. This keeps them nice and compact and increases the chance of patrons signing up.
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