People who are in the business of marketing are well aware that the way that they market to potential clients is of the utmost importance. The right copy can make the difference between a making a sale and striking out.
It all comes down to this - the smallest changes in a piece of promotional communications can make all the difference in it's effectiveness.
The easiest and fastest part of your sales strategy to test out and retool is the headline of your brochure, sales letters or your webpage. You can get radically higher response rates by changing this one all-important line of copy.
Every piece of your marketing material matters. From the headline to the closing, all are important elements. But it is the headline more than any other line in your material that will bring in readers and hopefully interest them enough to make a conversion.
It's simple enough to grasp why this is - after all, the headline is read first. It's right at the top of the page, inviting you in. To be effective, you need a headline which is compelling enough to suck in a prospect and get them engaged enough to read the rest of your message.
Think of your headline as sales copy for your sales copy. You need to get people to read your pitch if you want them to buy from you and to do this, you need to get their attention.
A friendly hello, a coy come-on, a news headline or a shout of alarm. No matter how it goes about it, a headline is there to get attention and make a passerby into a reader (and hopefully, a customer).
Writing new headlines is a matter of market research and the kind of copywriter's brainstorming session seen at ad agencies. Keep these questions in mind as you think about rewriting yours.
Does your headline make a promise of some kind of benefit for the reader? For instance, "repair your credit rating without high interest" - something that readers will want.
Are there specifics and testimonials from experts? This can help quell peoples' natural skepticism. Think of something like "leading dog training expert says new ebook tells all you need to know about problem pups".
Can you work your headline to make you appear to be a champion of your market's interests? This is a particularly effective strategy for initially grabbing the attention of readers.
Does it either generate an emotional response or appeal to an issue or emotional state your target market may be experiencing? Think of something like: "Just whose interests do they really have at heart anyways?" Almost any rephrasing of "Cui bono?" can be effective.
Does your headline offer something which makes your readers eager to learn more? Perhaps a trial offer or a promise of great benefits as a result of your product.
You can appeal to the natural curiosity of your readers with something like "get out of debt - with the power of your mind". People will want to know exactly what you mean; it's alright to be cryptic with your headline if you can do it in such a way that it will compel people to read further.
These are just a few of the many strategies used by marketing professionals and copywriters to create attention getting headlines.
Brainstorming up different headlines is a great way to get some different approaches to your marketing strategy. Don't be afraid to change a headline that isn't working for you, keep at it until you find that truly winning piece of copy that will help your business grow.
Related Articles
Can A Free Business Opportunity Really Make You Money
By: Kevin Sinclair | 13/03/2008 | Business Opportunities
Within the world of home businesses "free" has to be one of the most overused of all words. There are so many free offers for you to take advantage of. But have a think about this; can a free business opportunity really make you money?
Reach Your Target Audience While Email Marketing
By: Kevin Sinclair | 05/07/2008 | Email
It is believed that email marketing is no different than any other type of marketing. This would assume that the basic concept and principles of marketing apply to all email marketing efforts. This would include one of the most important steps, that is, reaching the target audience.
How You Can Achieve Financial Independence On The Internet
By: Kevin Sinclair | 28/03/2008 | Home Business
If financial independence is what you are looking to achieve, then the Internet is the best place to be in order to make it happen. All you need to do is have the knowledge of how the Internet can provide you with financial independence.
Online Affiliate Marketing Benefits
By: Kevin Sinclair | 12/08/2008 | Affiliate Programs
When affiliate marketing went online, it became one of the most effective and easiest ways to advertise services and products and make money. It's also win-win for everyone, because it sets up a beneficial and profitable revenue sharing relationship between the merchant and the affiliate marketer.
Setting Up And Using Autoresponders
By: Kevin Sinclair | 24/03/2008 | Email
If online business is something that you have just began, or you have taken the decision to get into affiliate marketing, making money is what you will be looking at doing. However, it can be a tricky business when deciding to make money online without an autoresponder.
Make Money - the Details on Getting Paid to Read Email
By: Jo Mark | 28/12/2007 | ECommerce
Reading emails is a nice way for someone with extra time to make some extra money, but don’t expect to get rich. Get all the details on the pay to read email programs.
Work at Home Opportunities - Write and Make Money
By: Jo Mark | 16/01/2008 | Internet Marketing
Would you like to work at home and make some extra money each month? If you can write, you can make money on the Internet. Discover how easy it is to write and make money.
Data Entry Business - is Online Data Entry Business a Complete Scam?
By: stephen joseph | 01/02/2008 | Business Opportunities
Is the data entry made easy a complete scam or are the real scammers utilizing this programs ever increasing popularity to carry out scams of their own? First off I would like to make the readers aware that the data entry made easy program is one of the most effective systems I have ever came across for helping people just like you achieve financial success.
Got a Question? Ask.
Ask the community a question about this article:
Frequently Asked Questions
I'm searching for contest sponsors
By: FendyBt2 | 27-07-2008
Currently I'm building my website backlinks by running a contest to get bloggers link their blog to me.
I'm just wondering where can I get some cool prizes for my upcoming contest. Maybe someone would like to sponsor me some cool prizes?
All the sponsors will get a link back from my website in the contest post and in my blogroll link. And all the bloggers that participate in the contest would have to put the sponsors link in their post. That's a lot of free backlinks just for sponsoring one contest. Anyone interested?
For more details please continue reading this...
Can all-purpose flour be substituted with plain ...
By: Lilac | 25-07-2008
Can all-purpose flour be substituted with plain flour in baking a cake? My recipe has all-purpose flour with a teaspoon of baking soda...NO baking powder. Please help
Can all-purpose flour be substituted with plain ...
By: Lilac | 25-07-2008
Can all-purpose flour be substituted with plain flour when baking a cake? My recipe requires all-purpose flour and a teaspoon of baking soda, NOabbyANU baking powder. Please help..
Looking for the address of emergency response ...
By: dee morrison | 21-07-2008
looking for the address of emergency response training llc in kentwood mi
A close friend has breast cancer. She needs to ...
By: gg24 | 19-07-2008
A close friend has breast cancer. She needs to know whether oral bisphosphonates are equally as effective as IV in impeding bone response (ie: metastatic bone disease) Thank you
Bill gates hoax email response
By: robin | 17-07-2008
someone once sent me a funny animated reply to an email that I sent about Bill Gates sharing his fortune........my old computer crashed and I don't have this awesome reply anymore. It was a red haired guy on a soap box going on about hoax's......anyone???
Q&A Powered by:
Latest Advertising Articles
Looking for a Specific Type of Business? Try a Local Business Directory
By: Jay Gaulard | 05/09/2008
In the ever-expanding Internet age, it is sometimes difficult to sort through useless web pages to find the information you need. An online business directory helps you find the information you need quickly and easily on one convenient page.
Create A Referral Machine
By: Joe Polish | 04/09/2008
You want referrals. You need referrals. Here's how to get more of them from your best clients.
How To Make Money Online With A Strong Advertising Campaign
By: Timothy Watts | 04/09/2008
In order to make money online you must have a strong advertising campaign. People are not going to come to you; you have to go to them. And the more advertising you do, the more traffic your web site will generate.
How To Generate Traffic With Banner Advertising
By: Sameep Shah | 01/09/2008
If you sell professional services then one of the actions on your website will be your quote form or your contact form. CPA advertising will allow you to give that action a price -- value. For some websites that action could be worth a few dollars and for some others a few hundred dollars.
Top 10 Ways to Get Quality Inbound Links
By: Donna Mathews | 01/09/2008
In todays high-technology world, the Internet has become the handiest tool of getting information. By just a click of the mouse one can have quality search material on any topic from any corner of the world.
Get Attention With Custom Made Neon Signs
By: Charles Cox | 29/08/2008
Custom made neon signs will make your store stand out among the crowd and get noticed. Whether it is a large sign on top of your building or just a window sized sign on your storefront, customers will have no trouble at all finding you.
Rising Number of Marital Affairs
By: Brandon Grittini | 29/08/2008
Over the years, the number of affairs has been on the rise. Upon discovering they have been cheating on, many people feel hopeless and lonely. But, as the statistics show, you are not alone.
An Introduction for Blogging to Help Your Business
By: Heather Richards | 29/08/2008
Blogs can offer you numerous opportunities when it comes to your business or you can even make extra money writing your personal blog. If you would like to know more about blogging, but are embarrassed to ask more knowledgeable co-workers and friends, have no fear for you may start right here!
More from Kevin Sinclair
Simple And Effective Time Management Techniques
By: Kevin Sinclair | 05/09/2008 | Time Management
Many individuals desire to know and understand some simple and effective time management techniques. The concept of "time management" is very often over complicated by many individuals. When this occurs, these people may cringe at the sound of this phrase.
Using An E-book As A Viral Marketing Tool
By: Kevin Sinclair | 03/09/2008 | EBooks
An e-book can be a great way to get a client's attention if you know how to use one with viral marketing. In fact, you don't have to spend a lot of money to do so. There are a lot of resources available online for free that you can get at no cost.
Use Free Internet Marketing Tools To Grow Your Business
By: Kevin Sinclair | 01/09/2008 | Internet Marketing
Often times, the best things in life are free. That's an old saying, but it's still true. It's true today, especially, when you can use the Internet to advertise your products or services for free. Free Internet marketing services let you save a lot of money.
Determining Your Level Of Confidence
By: Kevin Sinclair | 30/08/2008 | Advice
Confidence is a very broad and general term. We would all enjoy being confident, and having more confidence throughout our lives in general, but when we make this choice in our lives, it is important to define the means of confidence that we want in life.
Singing School Can Be Very Beneficial To You
By: Kevin Sinclair | 29/08/2008 | Music
Most often when people think of a singing school, images of a large music studio with an aspiring entertainer sitting in front of a grand piano comes to mind. However, singing schools are not just for professional singers, although many students are wonderful singers.
How To Achieve Peak Performance
By: Kevin Sinclair | 29/08/2008 | Advice
Do you often find it difficult to finish your work at home or at office on time , in spite of those long hours you spent behind organizational training? Don't fret, below I have listed the top 7 tips to help you elevate your performance.
The Key To Business Success - Plan Your Work And Work Your Plan
By: Kevin Sinclair | 27/08/2008 | Home Business
Are you making the grave mistake by not treating your online business as seriously as you would treat an offline business? Even if you have an online business, you must make it a point to check your results at the month end and plan ahead for the next month.
The Stress Of Driving: Learning To Relax Behind The Wheel
By: Kevin Sinclair | 26/08/2008 | Stress Management
We all know that driving can be very stressful especially when we live in larger cities or have other circumstances that make commuting from one place to another nothing more than a hassle. For many people it's getting stuck in traffic jams and having very little time left before they have to be to work that really have their blood boiling.
Advertising 
| Posted: 22-05-2008 | Comments: 
