SBC yellow page directories have been renamed AT&T yellow pages. Talking recently to one of their executives; he stated that they would like to be out of the publishing business altogether within five years. BellSouth and SBC spent over $100 million to acquire Yellow Pages.com.
Having talked to many of my clients that advertise in the new AT&T Yellow Pages the all say, without exception, they are receiving more business today from the Internet and then they are from the published Yellow Pages.
The savvy advertiser recognizes the importance of an Internet presence for local goods and services. If your customer is looking for patio furniture, for example, all you see in the printed Yellow Pages is a pretty picture of generic patio furniture, the name and location of the business and a phone number. If you go online you can visit each of the stores that are advertising patio furniture and physically view their inventory, check prices, and order the furniture.
The two Internet search engines that appeared to be dominating the market are Google Local and Yahoo Local. Why these two sites will dominate local Yellow Pages search is because they dominate the Internet search now. You can access their sites with handheld wireless devices and easily find the local business you are looking for.
The sales reps that sell AT&T and Verizon yellow page advertising are actively selling Internet advertising on their own Yellow Pages.com, Google Local, and Yahoo Local. The cost of purchasing a listing in a directory area for one Yellow Pages heading is $59 a month. Eventually, the prime placement at the top of the pages in headings like "Attorney" will cost thousands of dollars.
If you are a business owner without a web site AT&T will build a web site for you and place it on Google and Yahoo Local for free for a year and there is no cost per click charge.
The print Yellow Pages you will still receive will come from independent publishers that cover towns or neighborhoods. This part of the yellow page industry is expanding at 15% a year. Ads in these books cost a fraction of what the ads cost in a major AT&T directory.
I have own a Yellow pages Ad agency for the last twenty years. As a CMR for YPA I have worked with all of the Yellow Pages publishers. I have designed ad campaigns for just about every kind of business that appears in the Yellow Pages.
If you would like further information on the marriage of the Internet and the published Yellow Pages contact me at www.doctoryellowpage.com or e mail me at Michael@doctoryellowpage.com
Giving your employees a shot in the arm…Is offering your employees flu shots good business or opening the door to potential litigation?
By: Joe D'eramo | 15/11/2009How does an employer prevent H1N1 flu (commonly known as swine flu) or your garden variety flu bug from infiltrating your workplace and your staff? The simple answer is: with caution.
Thinking Balancing SEO & Other Forms of Advertising
By: sachin | 15/11/2009Search engines are by and far the largest supplier of traffic to your web site. Moreover, its targeted, meaning the visitors that arrive at your site were looking for information that you are delivering. At least this is the goal of the search engines to deliver high quality results to web surfers.
The Wedding Menu Is Up To You
By: sachin | 15/11/2009Deciding the menu is a pretty simple affair. Once you have chosen your menu items, you can move on to organizing the wedding menu. By organizing I mean planning how people will sit, what your tables will look like, types of glasses. All the fine details.
[Life Path Unlimited] Expert Review – LifePath Truth Revealed
By: Will Schwartz | 15/11/2009http://www.magneticwealthsystem.com Lifepath Unlimited: Industry Expert Will Schwartz gives a complete Life Path Unlimited review and answers the question "Is there a Life Path Unlimited Scam?"
*WARNING* Don’t Join LifePath!... Until you watch This Report
By: Will Schwartz | 15/11/2009http://www.magneticwealthsystem.com Lifepath Unlimited: Industry Expert Will Schwartz gives a complete Life Path Unlimited review and answers the question “Is there a Life Path Unlimited Scam?”
* LifePath Complaints *Can U Make Money With LifePath Unlimited?
By: Will Schwartz | 15/11/2009http://www.magneticwealthsystem.com Lifepath Unlimited: Industry Expert Will Schwartz gives a complete Life Path Unlimited review and answers the question "Is there a Life Path Unlimited Scam?"
Stock Photography and the Timeless Image
By: John M. Lund | 15/11/2009I came up with what I thought was a great idea for a stock photo, a kind of positive spin on the old half-full, half empty glass theme. A timeless concept stock photo illustrating success, optimism, positive thinking, and the way forward.
Simply Type Graphic Design Melbourne And You Will Find Them
By: Che Cruz | 15/11/2009A graphic design Melbourne specialist is definitely the answer to your brand design needs today. Yes, indeed. It is no longer that difficult to find for yourself and get hold of an expert in the field of designing. Today's most trusted name in Melbourne and in fact, all over the world through the internet when it comes to designing just about anything can be found with just a few clicks and press...