Who are the Best Pay Per Click Search Engines? Here's My Experience..

Posted: Jul 26, 2007 | Comments: 0 | Views: 124 | Bookmark and Share

Pay per click advertising has taken the internet by storm over the past several years. With the emergence of the first pay per click search engine, GoTo (Now Yahoo Search Marketing), to the undisputed king of pay per click advertising, Google Adwords, small businesses and individuals now have the ability to compete with large corporations on a worldwide playing field. Pay per click advertising has changed the way that many people now do business. I've already stated that Google Adwords is the undisputed king of ppc, but what happens after that? So who are the best pay per click search engines? Let's take a look.

#1. Google Adwords - Undisputed because of the ability to have an ad published worldwide in 10 minutes or less. Google doesn't make everyone wait five days to have their ads hand reviewed, so you can be up and running within 30 minutes from the time you open an account. Unmatched ability to test ads and headlines. Many companies and individuals test ad copy for offline purposes on Adwords. They simply split test ads until they have a strong "control" and take off running with an ad that is PROVEN to work. Best of the best.

#2. This is questionable at this point in the game, but just because of their advantage in traffic, I'm going to say Yahoo Search Marketing. I'm tempted to choose MSN here, and I probably will within six months for sure, but right now Yahoo still gets the nod.

#3. MSN Adcenter - These guys are converting their entire system over to compete directly with Google by basically duplicating what Google has done and throwing in a few slight improvements and features along the way that even left the Google engineers backpedalling for a little while, however, in all reality, MSN may never catch up with Google Adwords, but they will likely become a solid #2 very soon.

(ArticlesBase SC #188054)

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