How Can Image Matter for Men in This Increasingly Competative World?

  • Nov 24, 2008
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Many women I have come across in my work, seem to believe that men do not regard their personal image as important.  In fact the very idea it brought much laughter to these women when they considered their own husband or partner, even believing that he was a lost cause and beyond help.



It crossed my mind that we can perhaps put Men into three categories, Men that care about their image, Men that pretend they do not care and Men that really do not care, but probably should!



If we look back in time, history shows us that men were often more elaborately dressed than women.  Then in recent times, the general attitude seems to have been that men shouldn't be concerned about their appearance.  Now many younger men are beginning to take care of their skin, approach personal hygiene more vigorously and take more pride in their appearance.  It is perhaps older generations who have got left behind!



Now that we are in a "global recession", jobs are more difficult to find and redundancies are on the increase.  Now more than ever, men (and women) should be smartening up in order to keep or get work.



Some men are already doing this.  According to market research, sales in ties have increased as men try to formalise their appearance, a dramatic u-turn from recent years when work wear has become increasingly casual.



It really isn't very difficult for a working man to improve his image.  Attention to personal hygiene including tidy hair (whatever the length) and regular shaving or tidy facial hair is a good starting point.  Polished shoes and clothes that are clean and well fitting are also essential.  If you look as though you have made an effort in your appearance the assumption will be that you will make an effort in your work.  If you look as though you have just rolled out of bed and can hardly be bothered to get dressed properly, the reverse will be true.



It seems to me that many men are already paying greater attention to their Image and that those who are not, should start very soon.  Not only will these men look better, but it will give them more confidence and a better working attitude, which in time will lead to a better and more fulfilling job.




Joanna Steele-Perkins

Joanna Steele-Perkins is a senior image consultant with Colour Me Beautiful mens image.
Based in Taunton, Somerset, she is a regular contributor to magazines and newspapers. She offers advice on all aspects of personal image and her services include colour analysis

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