Remember Me
forgot your password?

How to Guarantee Effective Business Communication

Effective business communication is a priority for any business that wants to develop value in its business relationships. If you find that your business relationships are faltering, you may need to learn how effective business communication works so you can apply it to your business.

Business communication can be broken down into two major types:

1) internal business communication and
2) external business communication.

Under internal business communication, we can find some examples of this type of business communication:

- communication of corporate vision
- communication of corporate strategies
- communication of corporate plans
- communication of corporate culture
- communication of shared values
- communication of guiding principles
- communication to motivate employees
- communication to generate ideas

Under external business communication, some examples exist such as:

- branding
- marketing
- advertising
- customer relations
- public relations
- media relations
- business negotiations

All these examples of business communication share a commonality - to produce value for the business. To become masters at business communication, it is important to understand that we communicate what we perceive. So to become a master at business communication, you should know how to manage perceptions.

Business leaders and followers alike have to figure out how their customers perceive them. There are customers who favor their sense of sight, so to reach out to such customers, the business has to promote itself through visual means. There are customers who prefer to taste and feel things, so perhaps the business could provide samples of its products to give the customer a favorable perception of what that business is about. Other customers prefer to rely on what they hear from other people and from media - such customers may be wooed through catchy music (like background music played in malls and car showrooms.)

When a negative perception exists among many people and the business does not take steps to correct this mis-perception, business will have a harder time to correct this and later reach out to the affected customers. And when a mis-perception goes uncorrected for a prolonged period of time, the mis-perception may become absorbed into the belief system of the customers. This could be disastrous for the company. This is why many businesses invest so much money into conducting surveys - they want to find out how their customers perceive them so that problems can be caught early on.

Even the very employees of the business may have a negative perception of the business - a problem exists with the company's internal means of communication. Many business leaders are aware of this so they make an effort to reach out to their employees and find out what they are thinking.

Even surveys about management performance whose respondents are anonymous are useful because they give management a good idea of how they are perceived by their own followers. When employees are disgruntled but find it difficult to voice out their opinions for fear of reprisals, they may react in negative ways - like sabotaging the company's product or service. Or the business may experience fast employee turnover, resulting in losses for a business which has invested heavily in employee training.

So, to improve internal and external business communication, organizations should do the following:

1) Constantly reach out to target audiences through various means (i.e. surveys, online contact forms, targeted mailings of questionnaires)

2) Review the content of feedback and figure out how the feedback can be integrated into future business activities

3) Inform target audiences of improvements and changes that have been done because of their feedback.

A business that takes these steps will find that effective business communication is not so impossible to achieve after all.

Peter Murphy

Peter Murphy is a peak performance expert. He recently produced a very popular free report: 10 Simple Steps to Developing Communication Confidence. Apply now because it is available only at: conversation starters

Rate this Article: 5 / 5 stars - 1 vote(s)
Print Email Re-Publish

Add new Comment



Captcha

  • Latest Advice Articles
  • More from Peter Murphy

Trapped In A Stereotype (Escaping The Scapegoat)

By: Emmanuel Brown | 28/11/2009
Stereotypes are some of the most harmful and degrading categories that people could ever become a part of and these categories can create situations or unfair reasons for (undercover) discrimination. They even cause negative reactions from the people who become a part of the stereotype. I believe that the best way to describe a stereotype is to call it a very big assumption.

Improving Self Confidence? 5 Easy Ways To Improve Self-confidence

By: Trevor Johnson | 27/11/2009
Improving self confidence is one of the most important favors that you can to for yourself. By raising your self-esteem, you get to value and love yourself more. When you feel such, you feel good about yourself, and other people would also see your positive outlook in life.

Tips for Great Looking Medium or Long Hair

By: Laura Whitelaw | 27/11/2009
Being a female poses some challenges and one of them is hair. You want it to look like you’ve just stepped out of a salon because it makes a good impression right? And, you feel better about yourself too. But, it’s hard when you’ve got to rush off to work or school in the morning to get that fresh out of the salon look and keep it that way all day long.

Before Learning How To Control Your Anger: You Must Learn Why You Are Angry

By: Simon Haughtone | 26/11/2009
Having an anger problem is not only detrimental to your health but others are at risk as well. The art of knowing how to control your anger will prove beneficial for your overall behavior. Our anger is simply an emotion brought on through an outside interference. Though the situation may be out of your control, how you handle the anger is in your control.

25 Tips to a Happier Healthier Life

By: Molly Pennington | 25/11/2009
Living happier and healthier isn't all about going to the gym and having salad for dinner. Here are 25 tips for a happier and healthier life. 1.Sometimes, you eventually realize - that your Mom really did know best 2.Buy the shoes 3.When it comes to relationships, your partner should be a want... not a need... 4.Learn how to say NO... tactfully but firmly 5.Take care of yourself, physically and mentally - you only get one you 6.Popcorn can be for dinner

25 Tips to a Happier Healthier Life

By: Molly Pennington | 25/11/2009
Living happier and healthier isn't all about going to the gym and having salad for dinner. Here are 25 tips for a happier and healthier life. 1.Sometimes, you eventually realize - that your Mom really did know best 2.Buy the shoes 3.When it comes to relationships, your partner should be a want... not a need... 4.Learn how to say NO... tactfully but firmly 5.Take care of yourself, physically and mentally - you only get one you 6.Popcorn can be for dinner

25 Tips to a Happier Healthier Life

By: Molly Pennington | 25/11/2009
Living happier and healthier isn't all about going to the gym and having salad for dinner. Here are 25 tips for a happier and healthier life. 1.Sometimes, you eventually realize - that your Mom really did know best 2.Buy the shoes 3.When it comes to relationships, your partner should be a want... not a need... 4.Learn how to say NO... tactfully but firmly 5.Take care of yourself, physically and mentally - you only get one you 6.Popcorn can be for dinner

Advice - Get Over Ex Boyfriend

By: Kim Clay | 25/11/2009
Whether you were going out for a few months, in a long-term relationship or married, breaking up is painful to do. The good news is that life does get better. Eventually, you will be able to depart of your robe without dying in crying. Few individuals know just how you feeling right now. Read their tips on getting over him and getting on with with your life.

Quick and Easy Interpersonal Communication Success

By: Peter Murphy | 19/10/2007 | Advice
Whatever reason you have for wanting to improve your speaking or listening skills, you can pick up some useful tips from interpersonal communication articles. Reading about the techniques and tips lets you digest the information when you're not under pressure to communicate.

Best Ways To Start A Great Conversation

By: Peter Murphy | 19/10/2007 | Advice
One characteristic of good communication skills is the ability to start a conversation. How are you supposed to start a conversation anyway? Starting a conversation is very interesting and it has been coined with so many names.

How To Communicate Well Under Pressure

By: Peter Murphy | 18/10/2007 | Advice
People who have great communication skills can communicate well despite being under pressure. Notice the great public relations officers out there. Despite being bombarded with controversial issues, they are still able to remain graceful under such pressure.

How To Brainstorm Great Ideas For Conversation Topics

By: Peter Murphy | 18/10/2007 | Advice
Engaging into conversations with people happen everyday and with the right communication skills, you can pretty much talk about anything under the sun. If you want to become a great communicator then you have to think about great ideas for conversation.

How To Deal With Nerves When Meeting People

By: Peter Murphy | 18/10/2007 | Advice
It is very difficult to manage your nerves when you meet people but with effective communication skills, you will be able to manage these nerves properly even under pressure. Being nervous when you meet people is certainly normal.

How To Make Conversation With Difficult People

By: Peter Murphy | 18/10/2007 | Advice
A person who is able to have conversations with difficult people is considered to have highly developed communication skills. There are so many difficult people out there. What constitutes a difficult person anyway?

Verbal Communication Skill Secrets for Success at Work and at Home

By: Peter Murphy | 17/10/2007 | Advice
To be able to communicate verbally, even if that "verbal" is with sign language for people who are hearing impaired, is vitally important. Without good verbal communication skill, getting by in life would be virtually impossible. Every day, in so many ways, we use those skills.

7 Fast Steps to Great Interpersonal Communication

By: Peter Murphy | 12/10/2007 | Advice
Interpersonal communication has a lot to do with non-verbal cues as well as what you say. People unconsciously detect a lot of meaning - and sometimes misinterpret it - from body language.

Submit Your Articles Free: Signup
Article Categories




Use of this web site constitutes acceptance of the Terms Of Use and Privacy Policy | User published content is licensed under a Creative Commons License.
Copyright © 2005-2008 Free Articles by ArticlesBase.com, All rights reserved. (0.35, 2, w1)