Sten Bjerking
Engineer, writer.In these troubled times when markets are drying up, sales are down, and yet the costs of maintaining advertising exposure remain unrelentingly high a new approach to b2b lead generating has emerged for companies that use internet marketing.
Until now the only internet marketing models have been CPM (Cost/pay per impression), CPC (Cost/pay per click), CPL (Cost/pay per lead), and CPA (Cost/pay per action). The first three of these costs the advertiser regardless of whether or not a sale has been made. The last only costs if a sale has been made but is only suitable for companies that close deals online and these are generally for low cost items. If deals are closed off-line (most often the case for higher cost items) the advertiser has had no way of tracking the progress of the sale. That is until now.
Now an online marketer , IdeaMama Ad Network, have developed an entirely new “CPD” (Cost/pay per deal) lead generating model . That’s right, the advertiser only pays if a deal is closed. This has been made possible by an entirely new tracking technology developed by IdeaMamaAdNetwork.com, thus making it possible to offer this new performance marketing opportunity to web marketing advertisers selling high cost items.
IdeaMama have a pay per sale affiliate program. The new tracking technology combines the traditional tracking methods used by affiliate marketers with a new system that tracks sales information as customers progress towards deal closure. All the information about sales progress is made available to IdeaMama’s affiliates encouraging more lead generating efforts.
It seems that other affiliate marketing companies are not able to offer this service if one browses through the practice areas listed for them.
So now we have a performance marketing technique that is available for web marketing businesses who only have to pay for advertising if a sale is made. A large number of affiliates enthusiastically pursuing sales on behalf of clients, knowing they will be paid a reasonable fee only if a sale is made, and being kept informed at all times about the status of the sales they are involved in. This is an entirely new performance marketing strategy.
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