I don't know who said it but I wish I had a famous quote to use here about emulating the success of others if you want to have similar success. We can learn how to be successful by doing what successful people do. Super affiliate, Andrew Fox, lives by this rule. He has put out a free report that reveals some of his history and how he has become one of clickbanks' leading affiliates.
In the report he states that he studied the techniques of Corey Rudl and Yanik Silver. He saved up his money and bought Corey Rudl's marketing DVD's and went into business online with a partner. Five years later, the partnership had split up and Andrew had learned a few things about affiliate marketing. Enough to make over $39,000 selling "The Day Job Killer" as an affiliate.
I am telling you this story because Andrew is about to launch a new product called Affiliate X Factor on March 12th, 2008. But this isn't about the product. This is about the pre-launch campaign and the methods he is using that set him apart from the rest and truly make him a super affiliate. Lets look at his campaign.
The first thing he has done is create a free report to give away. No big deal and nothing new. He is collecting email addresses through a squeeze page so he builds his list as he gives away his free report. Again, no big surprise, this is standard operating procedure among marketers in the know. (newbies, I hope you are taking notes) Now here is where it gets interesting. Andrew states in his free report that one of the biggest reasons that most affiliate marketers do not do well is because they do not spend the effort required to make what they are doing unique.
You must ask yourself, "How can I set myself apart from the rest of the crowd?" How did Andrew? By giving away $1.00 for every referral and $.50 for every second tier referral. All you have to do is get someone to download his free report and you earn a dollar. You then get fifty cents for anyone they get to download the free report. You also will make a 50% commission is any of your referrals buys the product when it launches. Most of you are probably thinking, "Andrew has lost his mind, he's going to end up paying out a lot of money".
You are probably correct, but he his going to probably make ten times what he pays out. You need to remember that every referral he pays is also now a subscriber to his newsletter. Some people will opt out but most won't. Andrew is very good at relation marketing and he will make a lot of money on the back end with the list he builds from this campaign. A responsive opt in list can be a valuable asset for years to come.
Lets look at the real genius of this campaign. The list is nothing compared to the army of affiliates that he his rapidly building 3 weeks before the project launches. I myself belong to quite a few internet marketers lists and everyone is jumping on the band wagon to make some easy quick cash. Let's face it, how hard is it to give away something for free? I would like to see the metrics of this campaign so far. There has to be thousands of people promoting this already and it's not even a full week in.
Andrew is also preparing more free content to give away prior to launch which will even further fuel the fire. I predict that Affiliate X Factor is going to be a huge success and may even have a shot at breaking some clickbank records. My hat goes off to Andrew Fox for this brilliant piece of viral marketing.
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