Building Your Squeeze Page

Posted: Jan 13, 2011 |Comments: 0 |

A squeeze or landing page is a page that people have arrived at by clicking on a pay per click ad, a link on a website, a banner ad or even from doing a keyword search. Your goal with a landing page is to get people to take action. You either want them to click on a buy button, sign up for an affiliate program, buy an e-book, sign up for a free e-course or subscribe to a newsletter.

When you have a product or service to sell, you have to have a way to introduce that product to people. This is very effectively done with a landing page. However, you cannot just throw together a page and then expect people to flock to it and buy what you're offering. You must put thought and effort into the website so that you look credible. Your site must be rich in content. If it's not, people are going to become annoyed and your reputation may even become tarnished.

Finally, you must convince them to give you their information. You must tell them exactly what you're offering, what you plan to do with their information (such as send them a newsletter) and you must let them know that their information is being compiled in a list. The more honest you are with your subscribers, the better they'll react when they receive your first communication.


The squeeze or landing page informs the visitor of the benefits of the product or service you're offering and it also forces people to give you their information before they can access the actual webpage that promotes the product or service. It is essentially a bribe. You generally promise to give them access to a free product in exchange for their information. This is one of the best ways to build a list that you can then use to sell to again and again.

Your landing page must provide valuable information or else it won't get the response you're after. After all, the people who have found your landing page, as long as you were marketing correctly, were searching for what you have to offer. As long as you provide some of the information they want, you'll do well.

If you don't give your visitors solid information, however, they will become annoyed and they will never visit your site again and, possibly, any other site with your name on it. Your reputation may become tarnished and you'll have to start from scratch. For that reason, make sure your landing or squeeze page, and everything else you design with your brand, offers quality information or else you'll have wasted your precious time and you won't get anywhere with your list building efforts.

If you don't know how to create a landing or squeeze page, it might be a good idea to have a professional design it for you so as to maximize your efforts. After all, if you do everything correctly, and people flock to your page, but they don't like what they find, they will leave quickly without providing you with one iota of their information. For that reason, make sure your landing page looks professional and that it's designed by someone who knows what they're doing.

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