The most important part of any sales letter is the sales headline. You can have the best testimonials, the best income statements, and the best sales copy known to man, but none of this will matter if visitors aren't convinced and intrigued by your headline; and simply click off of your sales letter, instead of reading on to learn more.
For this reason, it is absolutely imperative that you learn how to write powerful sales headlines if you want to round out a powerful sales letter.
So what does a powerful sales headline include?
A powerful sales headline must include a number of different "psychological triggers." These are words that have been proven time and time again to stir up emotion by triggering some widely-attached connotation to a word or phrase. "Free," "shocking," "scientifically proven," "powerful," and "secret" are all examples of psychological triggers. Including at least a few in your headline will catch readers' eyes, even if they're only skimming initially.
Now, in addition to including psychological triggers, you will want to make sure that you have some type of interesting conceptual hook in your sales headline. For instance, if there is some specific feature of your product that no other sellers in your market offer, you will want to make sure that you work that into your headline.
You will also want to find some way you can intrigue people into reading more, even beyond conveying a point of interest, couched in psychological triggers. For instance, you may want to say something mysterious or make some bold claim. This will bait people to read more, if only to find out if you're serious or gimmicky.
Remember, too, to keep in mind that your headline will need to match up with the rest of your sales letter. Don't simply make a claim in your sales headline and then slowly diminish it over the course of your sales letter. Instead, find some way in which you can make a powerful headline that matches up with the content that is about to follow. One way in which you can do this is to setup a pyramidal structure for your sales letter. Start off with your most powerful point in your headline - and then slowly scale down, including points that are of less interest. Those who have the least resistance to buying will purchase instantly; those who have more resistance will probably need to go through all of the points.
Last, when writing powerful headlines, always remember to test before launches to determine which headline works best. You can do this by creating two sales pages and testing the conversion rate with a pay per click campaign. Remember to only change one word or one phrase at a time, so you can clearly identify what increases or decreases your conversion rate.
Got a Question? Ask.
Ask the community a question about this article:
Frequently Asked Questions
What did we do with our time before we wasted it ...
By: Dan Nash | 16-10-2007
how do you erase a question on this service?
What are the options for self-publishing, advantages and disadvantages?
By: Ecrivaine32 | 16-10-2007
What are the options for self-publishing and the advantages and disadvantages of these? I'm thinking of beginning my own publishing company, but I'm not sure what would be most beneficial or what I should take into account.Options I've considered are: Publish e-Books, and do so through Lulu or iUniverse, or a similar company; Publish through Lulu or some other site and sell the print version; Put my own name on a publishing company and either publish books Print On Demand or via some sort of e-Book software and sell them from my site or via Amazon, etc.I'll take any helpful ideas, because seeing all of the options from people more knowledgeable about publishing and marketing their books online will help me. Thanks!
Mark Zuckerberg, Facebook Founder Most Influential
By: helmet | 16-10-2007
Mark Zuckerberg, Facebook Founder was pronounced most influential in th Agenda Setters list. Is he really the most influential, overtaking google and Apple?What about the non-English speaking world?
How will be Web 3.0?
By: iopepito | 16-10-2007
What is the web future?
Get my daughters pics off the internet!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!
By: DevotedMother1 | 12-10-2007
I have a problem, a person I'm not very fond of has pictures of my daughter on myspace and shes saying its her daughter. Is there any way possible that I can take the pictures off her sight or get her to stop doing it?
Hi, what are rss feeds, tell them how they are ...
By: syam | 12-10-2007
Hi,what are rss feeds, tell them how they are useful to increase traffic and revenue of a site,thankssyam
Q&A Powered by:
Latest Affiliate Programs Articles
How to Prepare yourself for a Book Signing Session
By: Mandeepp Singhh | 21/08/2008
An author signs a copy of his book as a part of the book promotion termed as 'book signing'. Book signing has become a major event as it gives the buyer an opportunity to meet the author. All the best selling authors understand the importance of this event and make the best of book signing.
The First Steps to Creating Dynamic Ebook Covers
By: Mukeshh Kumarr | 21/08/2008
If you have a web site selling a service or information product, you no doubt understand the importance of having a good sales letter. All a sales letter really is, however, are words that try to convince an individual to buy what you have to sell. As they say, a picture is worth a thousand words, so having a well designed ebook cover is an excellent way to help improve your sales and conversions.
Creating Your Own Ebooks or Special Reports Without Writing Them yourself
By: Vinodd Kumarr | 21/08/2008
Selling products online has become very lucrative for many netpreneurs. EBooks and special reports are amongst the most popular type of downloadable products. These files in written form can be very useful when they convey desirable information. Indeed, information is what fuels the internet.
What to Do When Your Pen Does not Speak for You
By: Parveenn Kumarr | 21/08/2008
Is there a subject or hobby that you enjoy or know a lot about? If so, you can become an expert. Is there a subject that you would like to know more about? If so, you can become an expert. First, make a list of ten or more subjects that you know a lot about or are interested in.
Learn More About Book Marketing
By: Prem Bahadur | 21/08/2008
You want to write a book – a very exciting and challenging undertaking. Good for you. You have a great book idea – an idea that you believe needs to be in print. You believe that other people have an interest in what you have to say.
Are You Confused About Affiliate Marketing ?
By: Douglas Stuart | 21/08/2008
Have you seen the ads that pop up on the side of the page when you do a Google search? What is affiliate marketing? It's the process of selling a product for someone else.Merchants who sell goods and services online pay commissions to site owners (Affiliates) for referring sales or leads.
Should Beginners Invest In A Home Based Affiliate Business
By: David Ogden | 21/08/2008
If you are like millions of other people around the world you may be tired of getting up and going to work every day. Perhaps you are looking for a way to stay at home and make money on the Internet! In this article let's take a look at whether you should invest in a home based affiliate business as a new person looking for a way to get started online.
Some Distinctive Advantages of Publishing Ebooks
By: sandeep | 21/08/2008
Electronic books have certain attributes and qualities that other mediums do not possess. When it comes to publishing ebooks there's no comparison to the traditional channels one would encounter with physical books.
Internet 
