Aurelius Tjin is The Publisher of The ’Unstoppable Internet Marketing’ Newsletter. Discover His Secret Strategies To Skyrocket Your Internet Marketing Business. To
Find Out More Go To http://www.UnstoppableInternetMarketing.com
The most important part of any sales letter is the sales headline. You can have the best testimonials, the best income statements, and the best sales copy known to man, but none of this will matter if visitors aren't convinced and intrigued by your headline; and simply click off of your sales letter, instead of reading on to learn more.
For this reason, it is absolutely imperative that you learn how to write powerful sales headlines if you want to round out a powerful sales letter.
So what does a powerful sales headline include?
A powerful sales headline must include a number of different "psychological triggers." These are words that have been proven time and time again to stir up emotion by triggering some widely-attached connotation to a word or phrase. "Free," "shocking," "scientifically proven," "powerful," and "secret" are all examples of psychological triggers. Including at least a few in your headline will catch readers' eyes, even if they're only skimming initially.
Now, in addition to including psychological triggers, you will want to make sure that you have some type of interesting conceptual hook in your sales headline. For instance, if there is some specific feature of your product that no other sellers in your market offer, you will want to make sure that you work that into your headline.
You will also want to find some way you can intrigue people into reading more, even beyond conveying a point of interest, couched in psychological triggers. For instance, you may want to say something mysterious or make some bold claim. This will bait people to read more, if only to find out if you're serious or gimmicky.
Remember, too, to keep in mind that your headline will need to match up with the rest of your sales letter. Don't simply make a claim in your sales headline and then slowly diminish it over the course of your sales letter. Instead, find some way in which you can make a powerful headline that matches up with the content that is about to follow. One way in which you can do this is to setup a pyramidal structure for your sales letter. Start off with your most powerful point in your headline - and then slowly scale down, including points that are of less interest. Those who have the least resistance to buying will purchase instantly; those who have more resistance will probably need to go through all of the points.
Last, when writing powerful headlines, always remember to test before launches to determine which headline works best. You can do this by creating two sales pages and testing the conversion rate with a pay per click campaign. Remember to only change one word or one phrase at a time, so you can clearly identify what increases or decreases your conversion rate.
- Related Articles
- Related Q&A
- Simple Internet Marketing Home Business Tips
- Internet Marketing Home Business - How Can You Achieve Success?
- What Facets Should You Be Focusing On With Your Internet Marketing Home Business?
- What Facets Should You Be Focusing On With Your Internet Marketing Home Business?
- What To Look At When Starting Your Internet Marketing Home Business
- 6 Things To Know Before You Start An Internet Marketing Home Business
- Who Else Wants Their Own Internet Marketing Home Business?
- Internet Marketing Home Business Opportunity
Does it Ever Get Better than MLM?
By: Musawenkosi | 21/12/2009The relationship between MLM and affiliate marketing is an absolute zero, nothing! These two are the same!
Link Building- Way To Get Quality Traffic
By: Wilmer Parks | 20/12/2009Article marketing is a dynamic facet of Internet Marketing A question usually put forth by the people is, whether article marketing is a novel approach for internet marketing, however, things does not work in that way. Article marketing is just a part of internet marketing and it cannot be completely replaced by any other marketing strategy. Internet marketing does not include a particular form of marketing rather it includes various types of marketing and therefore it is proposed a...
Dive Into CPA Affiliate Marketing
By: Robbie Bennett | 20/12/2009If you've heard a lot lately on the subject of CPA marketing on the internet, you've possibly by now noticed that this isn't referring to Certified Public Accountants. Instead, CPA stands for Click-Per-Actionor Cost Per Action. And cost per action marketing is definitely a hot topic right now within the online marketing world of business. Cost per action marketing is very similar to affiliate marketing. The method is exactly the same, truly. You get an affiliate link and you ...
How to Earn Extra Online Income Fast, Without Spending a Dime
By: Gilbert | 20/12/2009How to earn extra online from home by helping to promote other people's product, and then receiving commissions from your effort.
Find A Thriving Affiliate Program with People Search
By: Reima Petramaa | 19/12/2009People search is a growing activity on the Internet today. This emerging demand has created customized people search engines. Now you can perform a free search by name, phone number, email or run a background check in the United States. On the other hand, affiliate program of ACME People Search is available worldwide. Growing demand of this kind of service has created new Internet business opportunities.
Making Money With Clickbank ©
By: Steve I Roulette | 19/12/2009Making Money With Clickbank. The Web's Most Trusted Digital Marketplace. Founded in 1998, ClickBank is a secure online retail outlet for more than 12,000 digital product vendors and 100,000 active affiliate marketers. What is a Clickbank Affiliate? What is a Clickbank Vendor? Logging In to Your Clickbank Account. Clickbank Accepted Countries. What is a Clickbank Nickname ID. Unlimited Clickbank Commissions On Complete Auto-Pilot! What is Clickbank Pirate and much more. Read this awesome article.
Make-Up of Pay Per Lead Marketing Programs
By: Robbie Bennett | 19/12/2009As you may or may not be aware of, cost per action affiliate marketing programmes are hot at the moment when it comes to promoting on the internet. The theory of cost per action selling is in reality really simple; you may make money for making leads for CPA networks. When you've decided to earn money on the web, you have already taken the first step. The web is definitely the place to do this. There are quite a few Internet opportunities to make a choice from to make a profit...
Affiliate Internet Marketing Tips That Actually Works
By: Robert Woods | 19/12/2009All you need to know how to do is find the best products and then drive a bunch of qualified and highly motivated buyers to the sales page. Once they are there, the merchant takes over and completes the sale.
Blogging - Using Blogs To Make Money
By: Aurelius Tjin | 01/12/2006 | Affiliate ProgramsThere are a number of different ways in which you can use blogs to make money. Some blog owners constantly put up content-intensive, frequently-updated material; whereas others simply add a new post every once in a while.
Top 10 Tips For Using Pay-per-click Advertising
By: Aurelius Tjin | 19/11/2006 | Affiliate ProgramsPay-per-click advertising has completely revolutionized how advertising is done over the Internet.
Email Marketing - How To Write Your Own 5-7 Day Mini E-course On Any Subject
By: Aurelius Tjin | 19/11/2006 | Affiliate ProgramsIt was once in style to claim that mailing lists no longer worked. The opposite seems to be true now: on every forum, marketers and business owners proclaim the power of using an opt-in form and a newsletter to make sales from follow-ups.
Copywriting - How To Write Powerful Sales Headlines
By: Aurelius Tjin | 19/11/2006 | Affiliate ProgramsThe most important part of any sales letter is the sales headline.
7 Ways To Generate Free Website Traffic
By: Aurelius Tjin | 19/11/2006 | Affiliate ProgramsGenerating free traffic is not always the impossible feat that it is made out to be. In fact, there are many different ways in which you can generate free traffic.
10 Reasons Not To Go Into The "make Money" Market
By: Aurelius Tjin | 17/11/2006 | Affiliate ProgramsThere are a number good reasons why you should not go into the "make money" market. Below, I will give you ten of the more important reasons. 1. Your competition is highly skilled.