When a new sales rep talks to someone about their product, invariably what comes out of their mouth is:
"These are the best candles…"
"This is a one-of-a-kind nutritional product…"
"This is based on the best research anywhere…"
"This is the greatest, the next iPod, the next Google (for the business), etc."
While the rep may believe that and while she feels a tremendous urge to repeat that as often as possible to anyone who will listen, such self serving proclamations do the opposite: They tend to turn everyone off.
(Everyone except other reps in the same company.)
"But," one gal asked in class, "how will they know how great it is if I don't tell them?"
Ahh.
People don't believe sellers much today. Do you? People are sick sick sick of being sold sold sold.
Even if what the seller says is true, people doubt because they know the sales person makes money when they buy. And of course sales people always say their thing is the greatest, most amazing…
So…instead of acting like the predictable sales type, how about you tell them your authentic story…what happened to you with your product (or service).
(E.g. "I'm introducing a product for someone with achy knees who doesn't want to do drugs or surgery, like the way I used to be. Do you know anyone who might like to know about a product like that?")
See if there's interest. MAKE NO PROMISES. Instead, try what the Buddha did when he was out telling others about what he had found which had transformed his life:
"Oh monks! just like examining gold in order to know its quality, you should put my words to the test."
In today's words:
"I don't know if this will work for you or not. But what if it does? Would you like to try it then?"
How would you react to someone who said that?
This 'try it for yourself' approach (instead of screaming to everyone how great his philosophy was), is how the Buddha started, grew and maintained his organization 2,400 years ago. It is still growing all over the world today, including here in the United States.
What if that approach works for you? Would you try it then?
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