It was once in style to claim that mailing lists no longer worked. The opposite seems to be true now: on every forum, marketers and business owners proclaim the power of using an opt-in form and a newsletter to make sales from follow-ups. I personally suggest this method, as it has been proven time and time again to produce higher conversion rates than attempts at direct sales.
With that being said, it is important to determine the best way in which you can create such a mini e-course to use for your given products. I personally suggest one of two ways.
Regardless of which you pick, you will want to start with a market research phase. Your goal here is to determine what it is exactly that potential readers would be looking for in an e-course. If you already have a site that receives traffic on this given topic or niche, you will want to setup a poll or send out surveys to your customer base. If not, you will have to conduct keyword research to determine what people are looking for most.
Once you have selected 5-7 topics for your e-course (depending on the length you want your course to be), you will then want to determine if you should create the course yourself. Now, if you're unfamiliar with the topic and do not feel comfortable with the quality of your own writing, you will want to hire a ghostwriter to complete the e-course for you. You can do this by soliciting a skilled professional on http://www.elance.com or http://www.guru.com. Clearly describe what you want in the course and which sources you would like them to use for reference information. This will help you to determine whether or not they are borrowing material directly from sources; it will also ensure that you get exactly what you are looking for.
Now, if you want to create your own e-course, you can simply research the information on the given topic, break it up into 5-7 articles; and then write those articles yourself. Once you have completed those steps, all you will have left to do is load the course into your autoresponder, setup an opt-in form, and then begin driving traffic to it.
When creating the course, there are a number of important things to keep in mind. Perhaps most important of all, you will want to determine how you are going to monetize your e-course and whether or not that method will be effective.
I personally suggest that you choose from one of these forms of monetization: 1) put the actual course on your site, send out links to it in emails, and put Adsense ads in and around the course; 2) sell advertising space in the course; 3) scatter affiliate links throughout the course in appropriate places; or 3) sell nothing throughout the entire course; at the end of the course, attempt to upsell the reader with some special offer.
Regardless of how much experience you have writing or working with autoresponders, you can create an e-course on any subject; and, in doing so, you can drastically increase your conversion rates.
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Frequently Asked Questions
What is the average response rate of quality ...
By: william01smart | 06-08-2008
what is the average response rate of quality targeted traffic, meaning traffic that is actual real visitors, not just page hits that make your hit counter move without making any sales.
Looking for online shops to list my Folk arts ........
By: nelson | 04-08-2008
Looking for online shops to list my Folk arts other than eBay, Any suggestions?
What can we do to save the planet that will really make a difference?
By: Shop To Earn | 01-08-2008
What can we do to save the planet that will really make a difference?
We can all join Shop To Earn / Shop To Earth
How: Shop To Earth is a new company that launched their website in March 2008. In four months it has grown to over 15,000 members. (5,000 in the last three weeks).At this rate there will be roughly 200,000 to 300,000 members by September 2008. The business model of this company states that as a requirement of your membership, starting in September 2008, you and your group must spend $100 a month on green products. That's approx. $20,000,000 overall per month, that all these current members will be spending on green products.
The structure of the company is based on MLM marketing. Thousands are joining and will continue to join, and all of them must purchase green products every month. When you join, you are buying your own website shopping portal. On one side of your business are approx. 500 online retailers like Target, Walmart, Sears, Overstock etc. On the other side of your business are approx. 100 green companies.
It took $4.00 a gallon gas to convince American consumers to sell gas guzzlers and buy fuel efficient vehicles because they were forced to change. If the Shop To Earn / Shop To Earth membership grows to a million people in one year as predicted and they must buy $100 a month in green products, that's $100,000,000 a month spent on green products that would normally have been spent on products more harmful to the environment. You can help make a significant positive impact in saving the planet and make a great income while doing it.
If you are committed to a greener planet, you can play a part by owning your own website.
Join Shop To Earn / Shop To Earth now.To learn more go to my website at http://www.shoptoearn.net/brianboy , click on my picture in the lower left corner, then click on "overviews".
To join, click on the "join now" button.
Stop talking about going green....act.
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