Have you ever heard that line?
When you do, you'll know the speaker is either ignorant or fibbing. So you're being fooled, at best.
THERE IS NO PRODUCT FOR EVERYONE. We have choices about what to buy and not to buy, and then of the things we choose to buy, what brand, style, color, size and type.
People tell you things about themselves when they make product choices. A woman who shops at Whole Foods, for example, tells you you something about her values. One who drives a Prius tells you something, also. But are those two choices for everyone? Does every woman shop at Whole Foods or drive a Prius?
Moral: Whatever product or service you love, that you want to offer to another woman, do not presume that she'll want it too.
Women have different tastes, different priorities, different lifestyles, yes? You can see them in the choices they make – from where they shop to how they spend a free hour.
Since women are different, the most natural thing is to look for a woman like you – who shares values or concerns that you have also. It's the same way you make a friend. You swap stories. In this case, you tell your "before and after" story and see who is drawn to it – just like a movie draws different kinds of people. Just like similar interests and concerns make for friendships.
Before and After product story example
Say you used to have an achy knee going up and down the stairs, from a fall. And say you tried different remedies, some physical therapy, some creams, and nothing seemed to work well enough. You were willing to try about anything, only you did NOT want to consider drugs or surgery.
One day you came across this rub-a-dub product that you massaged into your knee, and lo and behold, a week later your achy knee was gone – and now you're even playing tennis again!
Let's say you want to market this product to other women like you. Women who share your "before" story and values, at least.
So how about asking for a woman like you then?
I.e. A woman who has achy knees going up and down the stairs, who has tried different over-the-counter remedies, with not much effect, but who doesn't want to do drugs or surgery. Someone LIKE YOU.
Do you suppose if you put the call out for women like that, you might find some just like you? E.g.
"We're introducing a product for women who have achy knees like I used to, but who don't want to do drugs or surgery, like me. Do you know a woman who might like to know about a product like that?"
How about that?
Finding women like you.
How many women do you think fit that description? These are all women who might give you their attention, because they're like you in that way. Without attention no sale will happen. And regardless of the outcome, at least you'll have a pleasant conversation and maybe make a friend.
And what if a few women would like to try the product too, in case it works for them the way it did for you?
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PR or Marketing???What is more ...
By: arllyn | 10-07-2008
PR or Marketing???What is more creative????
Scm review
By: anil kumar | 10-07-2008
can rising petrol price can destroy the supply chain management concept
Phorm illegal interception also copyright of websites visited.
By: illegal | 03-07-2008
You have a child with their own computer, this child is not the ISP account holder a webwise page pops up this child spots the name webwise and associates this with the BBC program he uses at school so clicks to allow. This child has just been allowed to alter the T&C of the ISP account while under the age of being allowed to give informed consent, The ISP now is profiling a minor without parental consent, changed the customers T&C without his verifiaction. Would this fall into invaision of privacy since the person consenting was mislead by false advertising yes Phorm selected an alreadyb known and trusted name by children used by the BBC. 1. Would this be breaking the law? 2. Why does the account holder have to verify wioth password to login or even talk to the ISP about anything but a child can change the T&C without any way to verify it is the account holder? 3. Interception of the browser is illegal so how can Phorm suceed without breaking the law? 4.Websites you visit all have copyright you can visit but are not supposed to copy, proccess for material gain this phorm will do who wil pay the website owners for breaching their copyright? 5. Why will phorm not follow the robots.txt for its own instead of googles? 6. With such as google I can delete cookies and any tracking they are doing is stopped, with phorm it is on my connection so can never turn it off 100% have tot ake the word of one person who has no reputation since he has been hijaking browsers illegally for years would you trust this knowing that?
A tide of public awareness?
By: www.mywebusage.com | 02-07-2008
you seem to be confident that these changes are only taking place on a corporate side. I fear that this assumption could be a little shortsighted. How do you propose that advertisers can counteract the rise in public awareness of advertising technologies which were previously operated "under the covers". After all how many people are prepared to stop and talk to marketing or PR enquiries on the high street? when people are given the option they invariably decide to opt-out.How can the "marketing intelligence industry" tackle this rise in "public awareness"?
Wold champion horse trainer looking for sponsor
By: Sara shalda | 02-07-2008
who can sponsor my horse show events
Help please
By: surfacing-art.com | 02-07-2008
I live in Charlotte NC and mostly do an acid stained multi-color build-up technique using Kemico and Scofield brand stains and sealer. I am not able to find any sources on the net that are for finding jobs or obtaining new clients. No one even has a subcontractor for hire relating to decorative concrete systems. How does someone like myself, fairly new to the business; find jobs??? Should I send information to interior designers, architects, or who? I am a very good artisan with a mechanical engineering background as well as fine arts in sculpture, I am just not that great at marketing and promoting due to a lack of funds. Can you help me at all with some knowledge? Jeremy Wilkinson, Innovative Color Solutions info@surfacing-art.com
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